Free returns of orders at Zara, it's over

Since April 28, returns of orders placed on the Zara website are chargeable.

The Spanish brand specified on its site that this cost, deducted from the amount reimbursed, amounted to 1.95 euros per return, reports

.

Even though free returns are a proven marketing argument, this decision is surprising.

With its 2,000 stores around the world, Zara is indeed the most profitable brand of the Inditex group, which owns Massimo Dutti, Bershka, Stradivarius and Pull & Bear, among others.

It is also the only one concerned by this decision to charge for returns.

Difficulties in logistics

According to our colleagues, this decision is above all a strategic choice.

With the health crisis, logistics have become considerably more complex.

The explosion in the number of parcels and the closure of many points of sale led to a questioning of the way the brand operates, faced with an overload of storage space.

In addition to the costs linked in particular to the delivery to warehouses of parcels in dribs and drabs, these returns generate a great deal of pollution.

This is why Zara charges 1.95 euros for each item returned to a drop-off point, unlike in-store returns, which remain free.

As a reminder, H&M also practices return pricing since it charges its customers 95 euro cents for each return to a pick-up point (excluding members of its loyalty program).

Company

Shein responsible for 22% of the CO2 emissions of French teenage girls

Health

Lyon: Clothing adapted to chemotherapy sessions to "restore self-esteem" to patients

• Zara

• Shopping

• Consumption

• Company