"Put down the axe and be a tour guide, so you don't have to worry about a well-off life" - There is a forest area in Aershan City, Inner Mongolia Autonomous Region. The villagers used to make a living by logging, but in recent years they have developed rural tourism. this couplet.

On the bright red rice paper, there was a lot of happiness written on it.

　　Lucid waters and lush mountains are invaluable assets. Rural tourism does not destroy the landscape but also "sells" the landscape. The villagers do not leave their homeland and increase their income, and they are on the road to becoming rich at the doorstep of their homes.

Hunan Shibadong Village and Guizhou Huamao Village are actively developing rural tourism. Many villagers have opened country houses, farmhouses, and sold farm meals and local specialties, turning resources into assets and culture into income.

Desheng Village in Hebei Province and Shenshan Village in Jiangxi Province have all changed from poor villages to key villages in the country for rural tourism.

　　Entering the new era, the people's yearning for a better life has become stronger, the demand for tourism has continued to grow rapidly, and the charm of rural tourism has become more prominent.

"Tourism to the countryside" has become a way of life.

　　Seeing mountains, seeing water, remembering nostalgia, walking into nature, walking into the countryside to find a spiritual home are the irreplaceable and important values ​​of rural tourism.

Many people are eager to change the normal life of high-rise buildings and hustle and bustle, in exchange for their love of landscapes and traditions.

Many villages with beautiful scenery, pleasant ecology and rich cultural resources have naturally become tourist destinations.

　　The popularity of rural tourism is increasing year by year, and it is inseparable from the country's top-level design and demonstration guidance.

In recent years, 17 departments including the Ministry of Culture and Tourism have issued the "Guiding Opinions on Promoting the Sustainable Development of Rural Tourism", and have studied and drafted relevant documents on promoting the high-quality development of rural tourism and the development of country houses to strengthen policy guarantees.

In addition, the Ministry of Culture and Tourism has launched more than 400 rural tourism boutique routes, and selected 100 key rural tourism towns (townships) and 1,199 national key rural tourism villages to attract more tourists to experience rural tourism.

　　Looking to the future, in order to achieve high-quality development of rural tourism, it is necessary to enrich high-quality supply and focus on improving quality and efficiency.

It is necessary to not only meet the needs of tourists for food safety and health safety, but also strengthen the norms and guidance for the hidden dangers of country houses in construction, fire protection, public security and other aspects.

In addition, all localities should promote differentiated development, relying on their unique landscapes, history and culture, and ethnic customs, inject cultural connotations and creative design elements, and create distinctive tourism projects.

All localities should also respect the dominant position of rural tourism enterprises in the market, and promote the development of large-scale, professional and branded rural tourism.

　　Cultivating, introducing and retaining talents is the source of strength for the sustainable development of rural tourism.

It is gratifying that many young people who have gone out to work have returned to their hometowns one after another. They understand the needs of the city and the advantages of the countryside, so they grow green melons and fruits, package special products, protect ancestral houses, and inherit traditional ceremonies. The ground is full of life.

　　It needs to be emphasized that development cannot lose the fundamentals.

The characteristics of rural tourism lie in nature, tradition and authenticity, so it is necessary to always take green as the background color, and always take the local atmosphere as the characteristic, and strive to help the living environment to be better, more beautiful and cleaner through the development of rural tourism.

Take multiple measures to better inherit and carry forward local culture and help rural revitalization.

　　Zheng Haiou