China-Singapore Entertainment, Beijing, May 20 (Reporter Shangguan Yun) "Jay Chou's concert re-screened", on the evening of the 20th, the news quickly hit the hot search.

"Exclamation Mark", "Nunchuan", "Blue and White Porcelain"... Instantly caused netizens to reminisce about their youth.

Image source: Weibo screenshot

  "Sky blue is waiting for the misty rain, and I'm waiting for you." Some fans also described their inner feelings: hearing his songs, they suddenly remembered their green years.

In addition, Jay Chou's love for music can also be clearly felt from these songs.

  In fact, as early as a few days ago, the news that Jay Chou's concert will be re-screened has been swiped, and the number of scheduled viewers has continued to rise.

Why is his song so popular now?

"Memories Kill" by fans

  With the re-screening of the concert, he can be on the hot search. Jay Chou's "fire" is not the only one this time.

  At 0:00 on June 12, 2020, Jay Chou's latest single "Mojito" was officially launched.

Within 1 minute of the song's launch, the collection and comments quickly exceeded "999+".

  The data of his live broadcast debut is also quite impressive: according to media reports, the total number of online viewers exceeded 68 million, the highest number of simultaneous online users was 6.1 million, and the total number of interactions in the live broadcast room was as high as 380 million.

  In the popular background music of short video platforms, there is still the shadow of Jay Chou.

For example, the Internet hot stalk "Children, do you have a lot of question marks" comes from "Listen to Mom" ​​released by Jay Chou in 2006.

  Jay Chou released his first album "Jay" at the age of 21. Since his debut, he has released many golden songs such as "Dongfeng Broken", "A Thousand Miles Away" and "Blue and White Porcelain". Means a wave of "memory kills".

Data map: Jay Chou performs at the concert.

Photo by Chen Lu issued by China News Agency

  "Whether it's the popularity of Jay Chou's concert re-screening, or the previous fans' obsession with making the charts for him, and finally making Jay Chou's super talk to the top, the core of these mentalities is nostalgia and feelings." The music critic loves the land.

  He explained, or the old fans also want to use these things to prove the value of the music they like.

Therefore, this phenomenon is actually an aesthetic dispute across the ages, as well as a youthful mentality.

youth in music

  Indeed, for many fans, Jay Chou's songs mean youth.

  At the age of 19, Xiaoxu came to Beijing to go to college. "In December of that year, I saw an album released by Jay Chou. When I heard "Love in the BC," I was 'stunned.'"

  During the winter vacation, she went to work with her roommate to earn money, and finally saved more than 1,300 yuan. After weighing it again and again, she reluctantly spent more than 800 yuan to buy a Walkman, "I also bought Jay Chou's album, at that time. Listening to music is still a cassette.”

  Since then, she has bought seven or eight Jay Chou albums one after another, and will also go to his concerts with her friends, "I once won the tickets by lottery, and I felt very lucky, and I even invited my friends to join me. Go and see."

Xiaoxu has gone to Jay Chou concerts many times.

Photo courtesy of the interviewee

  Twenty years have passed.

Now, Xiaoxu's time is occupied by work and other trivial matters. However, she still listens to Jay Chou's songs from time to time. This concert is re-screened and made an early reservation.

  Hearing the familiar singing, her heart was mixed, "It's just a memory, it represents your liking for a certain musical work or art form at that stage; it represents our generation and our post-80s generation. youth."

Why are his songs so popular?

  From various data, charts to fans' love, these all prove that Jay Chou's songs are highly sung and can be recognized by all circles.

But in the current Chinese music scene, Jay Chou-style "evergreen tree" singers seem to be rare.

  As for the reason, the people of Aidi believe that the diversion of Chinese pop music has become very serious in recent years. "Many companies and teams pay more and more attention to precise operations. For example, some singers only push on short video platforms and do not watch short videos. don’t know much about it.”

  Then there is the precision of music types, such as national style, rock, hip-hop, etc., which have formed a fixed circle in recent years, and many fans even only listen to one of these types.

  In this way, the precise operation of each individual also makes it easy for Chinese pop music to lack the creation of higher-level era songs and era idols.

  Some people also say that aside from the nostalgic filter blessing, many music charts are now dominated by interest algorithms, or fans are ranking idols for idols, and they often find nothing after a circle. Instead, it is better to listen to old songs.

Data map: The picture shows Jay Chou singing "Blue and White Porcelain".

Photo by Zhai Yujia

  Others say that Jay Chou's songs have their own style, and in those days, they met the needs of young people for popular music; many songs also seriously expressed their thinking about life, so they have been popular for so long.

  For Xiaoxu, the reason for liking Jay Chou's songs is very simple, "Distinctive personality, proper combination of lyrics and songs, and a timeless appeal. Only with intentions can a song become a classic." (At the request of the interviewee, Xiaoxu is a pseudonym) (End)