The Barcelonan who triumphs in Asia with her cosmetics, made with white caviar, gold and Mediterranean foam

He says that he grew up among the

that 'populated' the herbal shops that his mother owns in Barcelona.

There she discovered his passion for unique and incomparable raw materials.

"Throughout my childhood, I experimented with different ingredients, creating

. My blends included the finest ingredients from around the world such as pure camellia, rose hips, roses from southern Spain, orange blossoms from Valencia, water from the Mediterranean Sea and even diamond dust", says Miriam Quevedo, founder of the line of natural anti-aging cosmetics that bears her name.

With the idea of ​​taking over from his mother, Quevedo combined his secondary school studies with those of Aesthetics and graduated in Economics from the University of Barcelona, ​​a degree he later completed with a Master's Degree in Small and Medium Enterprises at ESADE: "For years ,

until I became an expert in the field.My creations soon began to have a strong demand among herbalist customers.However, my professional destiny was not going to be linked, finally, to the family business and, with the help of

-owner of a cosmetics research and development laboratory with more than 35 years of experience-, I fulfilled my dream of creating Miriam Quevedo, my own cosmetic brand".

And he did it in a magical way, through "combining my knowledge of pure active ingredients with cutting-edge scientific innovations from the lab."

In a purely 'handmade' process, he investigated and discovered "the benefits of

that, fused with the most innovative biotechnology, manage to attenuate the signs of aging".

Its skin and hair products include high concentrations of such exclusive ingredients as

.

All of them represent, in the words of their creators, "a tireless search to

in which there is a perfect synergy between nature and science to obtain proven and unprecedented results"

With an innovative and pioneering spirit in detecting the typical needs of the market, new textures, ingredients and essential values, Miriam Quevedo stands out for being "one of the few 'skincare' brands with 'haircare' that has an internal R&D laboratory, for Therefore, our capacity for innovation is infinite".

Experts in theories of aging, dermocosmetics and trichology, Quevedo assures that, in his laboratory, everything is possible.

"I introduced new concepts such as understanding

,

in 'haircare' (who put and put gold, caviar, diamond in their shampoos?) and all my 'green' formulations (80% are natural, 20% are biotechnology) are created with love and thinking about 'pampering' from the respect for health and the environment".

Its cosmetics, in addition to echo, is sensory.

She smells and feels herself, turning something as everyday as washing her hair into a

.

"Beauty is something holistic; it starts from within, with how we feel and what we feel. In the herbal shop, I invited my clients to take care of their diet, but also their state of mind. We have to pamper our senses; the more we like what we smell, the more we relax. Massages organically activate our endorphins, enhance well-being. Each collection has its exclusive fragrance developed in Grasse with a perfumer. And the textures are state-of-the-art, with light molecular weights, easy to absorb and hydrate optimum".

In addition to her more than "

", this tireless Catalan businesswoman is succeeding with her hair spas: "I am passionate about health and beauty, but wrapped in experiences and excellence, in that unexpected surprise but very effective and rigorous rituals. From my mother's herbal shop, where she created the entire section of all beauty care, she already offered hair treatments along with experiences. They were very focused on treating hair loss and important concerns of the hair and scalp Since then, I was already working under the innovative Hair Skinification concept:

, with the same ingredients and the same maneuvers because... it's skin!"

Quevedo confesses that he had always wondered why there were spas with highly developed facial treatments, but there was no possibility of pampering hair in this way, which, by the way, also ages.

And, finally, the idea of ​​him came to life.

"At that time, I worked very closely with the

to propose innovative and excellent experiences. They showed me an individual bathroom in the SPA area. And, at that precise moment, I felt it with total clarity and spontaneity: "here I see a

". And that's how it was born".

On the 20th anniversary of the launch of her brand, Miriam Quevedo has not only managed to succeed in Spain but, in addition to taking off in

, they are very strong in Asia: "We have been 'best sellers' and broke 'stock' of several references, above all, in

. We are the preferred brand of many celebrities from those lands, which is a tremendous pride because there is a lot of supply there and it is a market that takes great care, especially in antiaging, and knows a lot about ingredients" .

What are your

in a natural way?

"I would advise starting by changing the products of the usual cleaning ritual now that the good weather is coming (I love those that contain glycolactone), apply serums -boosters- and seal with a good cream.

And for the hair and scalp?

"With the change of season, it is also advisable to change the products, opting for those that contain

to promote growth, but also

since we are going to subject it to more hours And, of course, starting the week on the scalp with a good exfoliation, which would make our hair feel silkier and lighter", she concludes.

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