The starting price is equivalent to 13 Ferraris, and someone increased the price by 473 million at a time
A bottle of Handi Maotai was called to nearly 10 billion, who is shooting? who is frying
The Red Star Capital Bureau noticed that in the past few days, the news that a bottle of 92-year-old Maotai was sold frantically has attracted widespread attention.
The auction time for this bottle of Handi Moutai was from May 11 to May 16. The starting price was 39.99 million, and it was auctioned at an "astronomical price" of 9.99999999 billion yuan at the end.
In the end, due to a user suspected of malicious bidding, the auction price far exceeded the valuation, and the merchant urgently suspended the auction.
At 2 pm on May 17th, Handi Moutai was launched again, but due to the raised threshold, only 4 people signed up for this auction, and no bids were made as of press time.
As the news gradually fermented, the business behind the auction, Zhongzhi Jiupu (Beijing) Supply Chain Management Service Co., Ltd. (hereinafter referred to as "Zhongzhi Jiupu") also surfaced.
The starting price is 39.99 million, and some people increase the price by 473 million at a time
The reporter noticed that the auction item that was madly auctioned this time was a bottle of Handi Moutai produced in 1992, with a specification of 53 degrees and 500ml, and the starting price was 39.99 million yuan.
The auction type is an increase-price auction with a price increase of 100 yuan. The bidding time is from 0:00 on May 11, 2022 to 23:59:59 on May 16, 2022.
The reporter found that the "Ferrari 296" sports car manufacturer's guide price is 2.98 million yuan.
This means that this bottle of Moutai can buy 13 "Ferrari 296" sports cars only at the starting price.
An industry insider who has studied the Moutai collection told the Red Star Capital Bureau that Handi Moutai is a luxury wine variety produced by Moutai in Kweichow.
At that time, only 10 bottles of Handi Moutai were produced. In the late 1990s, it was auctioned for a high price of 1 million Hong Kong dollars.
In 2011, in the first special auction of Moutai in Guizhou, a bottle of Handi Moutai was sold for 8.9 million yuan.
At an auction in 2019, Handi Moutai was auctioned for more than 31 million yuan, but it was not sold in the end.
The auction attracted more than 110,000 onlookers, 1,769 people signed up for the auction, and a total of 4,036 bids were recorded.
The reporter combed the auction records and found that at 7:05 on May 12, some bidders bid 39.99 million for the first time, and then it was "quiet" for a few days.
Until 15:36 on May 16, some people increased the price by 800 yuan, and after that, some people increased the price, ranging from a few hundred yuan to thousands of yuan.
However, on the evening of May 16, "abnormal price increases" began to appear.
At 21:13 on May 16th, the bidders for "U5378" raised the price by 473 million yuan at a time, calling out a price of 526 million yuan.
Subsequently, the auction price soared. By 22:13 on May 16, the price had been auctioned to 9.99999999 billion yuan, only 100 yuan away from 10 billion yuan.
The auction was urgently stopped, the merchant said that "someone made trouble"
Facing the out-of-control auction situation, at 10:28 p.m. on May 16, Ali Auction stated through its official Weibo that during the bidding process of Handi Moutai, “We found that some users were suspected of malicious bidding, which led to the bidding price far exceeding the price. Valuation, the merchant decided to temporarily suspend this auction."
The reporter noticed that the threshold for the auction of Handi Moutai is not high this time, and the deposit is only 2,000 yuan, and after paying attention to the auction business "Zhongzhi Liquor" shop, the deposit can be waived.
Some netizens left a message saying, "The subject matter of 39.99 million does not require a deposit, can you be more serious."
Regarding the question of "why there is no deposit for this auction", a customer service staff of Ali Auction told reporters, "This is set by the merchants themselves, and the platform cannot control it." The customer service pointed out that if the merchants agree to waive the deposit, the platform cannot force it. Merchant settings, but the platform will monitor whether the merchant has violated the rules through the system. "If there is a violation, it will also supervise the merchant." For "malicious bidders", the above customer service said that if the malicious bid is true, they will be fined and confiscated. security deposit.
The Red Star Capital Bureau called the relevant person in charge of the liquor spectrum in the merchant responsible for the auction many times, but the other party hung up the phone.
According to the Times Weekly report, the relevant person in charge of Zhongzhi Liquor Spectrum said, "It was obvious that someone made trouble. It was a good thing, and we were helpless."
Industry insiders say that "bo eyeballs" suspect that merchants have no alcohol at all
After watching the auction, the above-mentioned industry insiders questioned that the value of Moutai is very high, but the merchants did not pass a more authoritative auction platform and did not have a considerable bidding threshold, "I think this is an insincere marketing. The purpose of the event is to 'boost eyeballs' and 'pull traffic'."
In the opinion of this person, there are several major doubts in this auction: first, the threshold is too low. The starting price of 39.99 million Handi Moutai, the merchant got the Alibaba auction online public auction, and the auction threshold is only 2,000 yuan as a deposit. It can be said that Basically, there is no threshold; second, as long as you pay attention to the Taobao store of the merchant, the deposit can be waived, and the purpose is to let more people pay attention to the Taobao store of the merchant; third, the final asking price reaches nearly 10 billion, why did the merchant stop it? Just because of "suspected malicious bidding"?
"I even doubt whether the merchant really owns the Handi Moutai, and its hype is too great." The industry insider said.
After a short suspension, at 2 pm on May 17, Handi Moutai was launched again on Ali Auction Online.
However, this time the merchant has raised the threshold for participating in the auction, and the deposit has been raised from 2,000 yuan to 50,000 yuan.
As of the press release of the Red Star Capital Bureau, there are still more than 50 hours before the end of the auction. 72,290 people watched the auction, 1,268 people set reminders, but only 4 people signed up, and no one bid.
The business behind the bottom:
Started by "selling goods", he has successfully auctioned but refused to give wine
The above-mentioned industry insiders introduced to the Red Star Capital Bureau that Zhongzhi Jiupu used to be a wholesale market, but now it is a trading company, which has not been established for a long time.
"This company started with 'selling goods'." The person said that under the trend of this round of Maotai price increases, Zhongzhi Liquor followed some scalpers to sell goods, including Feitian Maotai and Maotai Zodiac. wine etc.
In addition, the reporter searched the Internet of Chinese judgment documents and found that Zhongzhi Jiu Specimen had been involved in contract sales disputes.
Judging from the cases disclosed by Judgment Documents.com, in March 2020, Chu Shengkai and Ding Ruoyu successfully purchased Panama International Gold Award Commemorative Wine 53% 30L six for 26,500 yuan and 100,200 yuan respectively on the Taobao online store opened by Zhongzhi Company. 1 jar of 10 catties of Kweichow Moutai.
After the two paid the money, Zhongzhi Company refused to provide alcohol on the grounds of "wrong price setting", "damage occurred when the goods were loaded and it was difficult to adjust the goods".
In the end, the two sued Zhongzhi Company to the court to defend their rights.
Subsequently, the court also issued a notice of execution, and froze and allocated 5,000 yuan in the bank deposit of Zhongzhi Jiupu, or sealed up and seized its property of corresponding value.
You Yunting, a lawyer from Shanghai Dabang Law Firm, told the Red Star Capital Bureau that, in general, if the auction is suspended due to technical failures, it is possible.
"But this auction is obviously because the merchant did not set a deposit for the product's bid, resulting in an unreasonable sky-high price that could not be fulfilled. This is obviously an abnormal speculation."
You Yunting believes that in this auction, the merchants are obviously responsible. According to the provisions of the Anti-Unfair Competition Law, this kind of speculation is also suspected of false propaganda.
Chengdu Business Daily-Red Star News reporter Yu Yao Li Chen