With the aim of being among the top 10 industries in the country
The creative economy..a strategic pillar for the UAE in the next 50 years
The historical and heritage museums in Dubai are gaining momentum as a tourist and cultural destination for members of the public, including citizens, residents and visitors.
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The creative economy is a mainstay in the UAE’s strategy for the next 50 years, which aims to contribute to the country being a center of attraction for innovators from all over the world in all areas of creativity, and to play a major role in developing their skills, as well as an incubator environment for creative ideas and projects and their owners.
In general, the creative industries are also among the fastest growing economic sectors in the world, generating global revenues estimated at $2.250 trillion annually, providing 30 million jobs, and expected to contribute to 10% of global GDP.
The creative economy is known as the "orange economy", a term derived from the fact that the color orange was a symbol of culture, creativity and identity for the ancient Egyptians, and was used by Felipe Buitrago Restrepo and Ivan Duque Marques, in their book "The Orange Economy... An Infinite Opportunity".
sector advancement
The UAE is a pioneer in the creative economy. His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, launched the National Strategy for Cultural and Creative Industries, in November 2021, which is the first of its kind in the Arab world, and aims to advance the sector, Enhancing its size, increasing its potential, and motivating it to be among the top 10 economic industries in the country, and working to increase the contribution of cultural and creative industries to reach 5% of the GDP.
In addition to raising the average income of workers in this sector, raising the average spending of families on cultural and creative goods and services, doubling the number of establishments operating in those industries, and the number of jobs they provide, and working to increase the volume of exports of cultural and creative products and services.
The strategy identified 40 initiatives, divided into three main axes: the axis of talented and creative people, the axis of professionals and the business environment, and the enablers of the business environment, with 16 initiatives in the axis of talented and creative people, 10 initiatives in the axis of professionals and the business environment, and 14 initiatives in the axis of enabling the business environment.
plan
In November 2019, the Department of Culture and Tourism - Abu Dhabi announced the Abu Dhabi Strategy for Cultural and Creative Industries, within the framework of a five-year cultural agenda, launched under the patronage of His Highness Sheikh Khalid bin Mohamed bin Zayed Al Nahyan, Chairman of the Abu Dhabi Executive Office.
The strategy aims to combine large investments with unprecedented measures to create an environment conducive to the flourishing of cultural and creative industries in Abu Dhabi, which supports the emirate's aspirations to be a global incubator for creative talents and a leading regional center for the production and export of cultural and creative content.
Abu Dhabi has also made major strategic investments to establish thriving cultural and creative industries, and continue investing with a total planned expenditure of more than 30 billion dirhams, allowing this sector to continue its rapid growth, supporting the creation of a unified creative system across the public and private sectors.
In April 2021, His Highness Sheikh Mohammed bin Rashid Al Maktoum launched the Dubai Creative Economy Strategy, which aims to double the contribution of the creative sector to Dubai's GDP from 2.6% at the end of 2020 to 5% by 2025, to be "Dubai the capital of the creative economy." » in the world by then.
The strategic program aims to double the number of creative companies in the fields of content, design and culture from 8000 companies to 15,000 companies within five years, and the number of creatives in Dubai from 70,000 currently to 140,000.
quick recovery
For its part, the Dubai Culture and Arts Authority (Dubai Culture) revealed that the performance of its cultural assets in Dubai showed a remarkable recovery, after a difficult year imposed by the repercussions of the “Covid-19” pandemic on the world. thousand visitors during the year 2021.
Statistics conducted by Dubai Culture and published last January showed that museums, historical and heritage sites and public libraries in Dubai are still gaining momentum as a tourist and cultural destination for members of the public, including citizens, residents and visitors, as the total number of visits to these sites in the past year reached 521,753 visits. , topped by heritage sites with 50% of the total visitors, followed by libraries with 39%, while museums achieved 11%.
innovation
The cultural and creative industries, according to the definition adopted by the Ministry of Culture and Youth, are defined as “industries that depend on the elements of thought, innovation, production, distribution, publishing, and promotion of products and services related to creative expression and preservation of cultural heritage, whose growth and spread positively affect the economic and social agenda. The state, which is made up of six main sectors: natural and cultural heritage, books and the press, performing arts and celebrations, audio-visual and interactive media, visual arts and crafts, as well as design and creative services.
These sectors include more than 25 economic industries.
The UAE is a pioneer in the creative economy, as it launched the national strategy for cultural and creative industries, in November 2021, which is the first of its kind in the Arab world.
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