"Fantastic Beasts: Dumbledore's Mystery" (hereinafter referred to as "Fantastic Beasts 3") was released in China for 39 days, with a box office revenue of 168 million yuan. In the case that the operating rate of theaters nationwide is only about half, the film is still "the most effective". One of the new films of "Hit".
From the film "Harry Potter and the Philosopher's Stone" in 2002, to the end of the Harry Potter series in 2011, and then to the Fantastic Beasts series in recent years, it has been twenty years. Muggles are still willing to pay for the wizarding world.
Reporter Li Rui
In the fifth year after the end of the "Harry Potter" series, J.K. Rowling and Warner have created a new "Fantastic Beasts" series, which belong to the same magical world. The story is earlier in the timeline, but Not a prequel to Harry Potter.
In the wizarding world, Fantastic Beasts and Where to Find Them is a textbook at Hogwarts School of Witchcraft and Wizardry and a must-have for every wizard. The author of this book is Newt, one of the protagonists of the Fantastic Beasts movie series. .
The first film "Fantastic Beasts and Where to Find Them" was released in November 2016, and the filmmakers also announced that it would be a five-part film.
The first film tells about a family-friendly adventure in the wizarding world, in which ordinary audiences and fans can find freshness and cuteness.
The film's reputation and box office were good at the time, but when it came to the second "Fantastic Beasts: The Crimes of Grindelwald", the word of mouth plummeted.
One of the reasons that cannot be ignored is that the movie caters to the fans' preferences, but is not so friendly to the general audience.
"Fantastic Beasts: The Crimes of Grindelwald" was released in 2018, and the film presents more gorgeous and dreamy Fantastic Beasts.
But in terms of the overall story and character relationships, the average audience is really struggling to see it.
Complicated and tangled character relationships, ambitious characters, and more intense confrontation between good and evil all appear. The film wants to convey a lot, but it does not tell a specific story, which makes the overall plot a bit confusing.
The popularity of "Fantastic Beasts 3" released this year was high before the release, but after the film was released, the word of mouth unexpectedly hit the streets.
The box office, while at the forefront of recent films, is still down compared to its predecessors in the series.
"Fantastic Beasts 3" is a successor to the previous one. It tells that Dumbledore realizes that Grindelwald is trying to seize control of the magical world, so he entrusts Newt to lead the team to confront him. In terms of narrative, it can be said that there is no story, but the two sides are fighting. Go; the magical animals in the film are no longer magical. Except for the "unicorn" as a narrative clue, animals such as air-winged birds and manticores can only be called "tools" and have no personality charm.
The whole movie is like a stew of emotions, stewing the brotherhood of Grindelwald and Dumbledore, the love that Queenie and Jacob can't love, the love between Credence and Aberforth. Reconciling the father-son relationship, it looks a little confusing.
The world's most profitable magic world
The world's most profitable magic world
It has been 24 years since the publication of the first novel of "Harry Potter" and the release of the first film "Harry Potter and the Philosopher's Stone". have a strong influence.
Because they belong to the same magical world, there are still many feelings in "Fantastic Beasts 3", such as Hideway Variations, Quidditch in a flash, the Golden Snitch in the chaos, the classrooms and auditoriums of Hogwarts, all of them. It's the point where the audience cheers.
The data shows that among the 50 most profitable IPs in the world, "Harry Potter" ranks tenth with an income of 32.2 billion US dollars, and is the only IP in the top ten that started with novels. Other IPs include Pokemon. , Hello Kitty, Mickey Mouse, etc.
Among the "Harry Potter" IPs, the biggest contributor to the income is the movie box office. Since the series of movies came out 20 years ago, they have built their own universe and left an irreplaceable youthful memory in the hearts of fans.
Its first film "Harry Potter and the Philosopher's Stone" was re-screened after theaters resumed work in 2020, and the re-screening box office won 185 million yuan, winning the third place at the box office in the summer.
In September last year, the mobile game "Harry Potter: Magic Awakening" officially authorized by "Harry Potter" was launched, which once again ignited the magical dream of Harry Potter fans.
During that time, the game quickly occupied the top spot on major game platforms, and "Which college are you from?" became a popular greeting among young people at that time.
Not only games, but after the official opening of Universal Studios Beijing, "The Wizarding World of Harry Potter" has become one of the most attractive theme parks in the park. Maud wizard village, wands, spells, magic robes, butter beer and other play items have become the "must punch places" that Ha Mi is fascinated by.