[Explanation] During the "May Day" holiday in 2022, the rainy weather for several days reflects the "coolness" of Sanya's tourism market. Local tourists in Hainan travel in the rain to give the industry confidence, allowing tourism operators to continue to enrich tourism products and wait for the industry to turnaround.

　　From May 3rd to 4th, the reporter learned during the visit that the Sanya tourism market has been assisted by the government and the enterprises have taken many measures to promote the recovery after the epidemic.

Tourists benefit from discounts and concessions.

　　[Concurrent] Ms. Lin, a tourist from Hainan

　　If the (ticket) is half price, you may not want to go, but if the (ticket) is half price, you may have more motivation to go out.

　　[Concurrent] Ms. Ge, a tourist from Hainan

　　This May Day was originally planned to stay at home, but because of this 50% discount coupon, Nanshan Temple and Phoenix Ridge planned to go and play.

　　[Explanation] Affected by the epidemic, the Sanya tourism market suffered a "cold current" in April.

In order to help the post-epidemic tourism consumption market stabilize and improve, Sanya launched the "May 1st" tourism product promotion, with discounts for scenic spots, hotels and duty-free items.

Hainan Province recently launched the "Helping Business, Benefiting People, Enjoying Hainan" activity, issuing tax-free, shopping, catering, and tourism consumption coupons throughout the province.

　　[Concurrent] Ouyang Ruoyu, Deputy Sales Manager of Operation Management Department of Sanya Hailv Duty Free City

　　We are now comparing the two-day sales in early April with those on May 1. It is very different. After the discount starts (than) before the discount starts, it will still be much better.

　　[Explanation] Sanya-related tourism companies said that everyone's willingness to travel abroad is still there.

The epidemic has directly affected the tourism market and accelerated the shift in mass tourism demand.

In addition to the post-epidemic recovery measures that have been implemented, many scenic spots are jumping out of the idea of ​​sightseeing tours, providing citizens and tourists with a variety of cultural and creative products and play experience projects, hoping to further accelerate the recovery of the tourism market.

　　[Concurrent] Wu Boya, Deputy Secretary of the Party Committee of Sanya Tianya Haijiao Tourism Development Co., Ltd.

　　The tourism market is more sensitive to the epidemic, and many trips have been greatly affected by the epidemic. We have also been exploring in recent years to see how to develop our tourism industry and how to deploy it under the epidemic situation.

Because we cannot make a breakthrough from purely traditional sightseeing tickets, we will strive for other aspects, such as the cultural and creative products just mentioned, including other play experience projects and local market research. They are all working hard.

　　Reporter Li Yufan Wang Xiaobin reported from Sanya, Hainan

Responsible editor: [Li Yuxin]