The sense of ritual in the fireworks: "camping-style" socializing has become the new favorite of young people

　　China News Agency, Nanjing, May 4th, title: The sense of ceremony in the fireworks: "camping-style" socializing has become the new favorite of young people

　　Author Xu Shanshan

　　A tent, a piece of sky, looking for another self in the "longing for life"... At present, outdoor camping suddenly emerges, "a tent is hard to find", and "camping-style" social interaction is gradually heating up, becoming a popular "micro-vacation" gameplay. Favored by young people.

　　During the "May 1st" holiday, the "post-95" girl Wang Qing's camping group was lively and lively every day.

"I haven't traveled long-distance for more than two years. It's all short-distance tours and surrounding tours." According to Wang Qing, after the "camping wind" blew, the group quickly grew from a few dozen to hundreds of people.

"On weekends, you can always see tents one after the other on the green space in the park."

　　Dai Bin, president of the China Tourism Academy, pointed out that "near travel, shallow demand, and low consumption" represented by local travel and short-distance travel have become the basic market for the survival of the tourism industry. Therefore, suburban camping and self-driving travel are important in epidemic prevention and control It can be said that it is an inevitable result to "break out of the circle" under the normalized model.

　　According to data from iiMedia Research, from 2014 to 2021, the market size of China's camping camps has increased from 7.71 billion yuan (RMB, the same below) to 29.9 billion yuan.

It is expected that the growth rate will reach 18.6% in 2022, and the market size will reach 35.46 billion yuan.

Experts believe that driven by the growth of the overall tourism market and consumers' inclination to travel for short distances and experience nature closer, the market size of camping camps will continue to grow in the future.

　　Aiming at this market demand, Taiqing Huang Ouying chose to cross-border "zhaizhai" in Nanjing.

During the trial operation of the camping base during the "May 1st" holiday, she invited many friends to "check in" to experience and "support" the "poetry and distance" in the farm together.

　　Huang Auying said that compared with the ascetic backpackers in the past, with the introduction of the concept of refinement and comfort in the past two years, it has become easier to travel "just go".

　　Compared with traditional camping, multi-element integration and "pleasant" camping have now become the pursuit of the new generation.

Tents, mattresses, sleeping bags, barbecue grills, coffee machines... Many "outdoor parties" pursue comfort and "film production" rates, and even spend a lot of money on "moving camping" to pay for this sense of ceremony.

　　Therefore, various consumption places such as hotels have also added camping elements one after another, looking for opportunities in the transformation, and laying out a "new track" for outdoor camping.

　　In the natural camp in the Suning Zhongshan International Golf Hotel in Nanjing, a reporter from China News Agency saw that among the lush greenery, the exquisite afternoon tea attracted young people to take pictures, while the children's sandpit, cute pet feeding and other projects satisfied the needs of walking babies, Amusing pets and other needs.

"We will also launch camping script killings and other activities in the later period to meet the social needs of young people." said Liu Wen, general manager of Suning Zhongshan International Golf Hotel.

　　According to the "2021 Generation Z Camping Social White Paper" released by Taobao and social app Soul, among the current camping groups, "post-95s" account for the highest proportion, accounting for about 32.8% of the total.

Among the "post-95s" who love camping, 82% have mastered at least one skill, such as cooking, rock climbing, etc. This also means that they will have more common topics in camping.

　　According to industry analysis, driven by new consumption, outdoor camping has gradually transformed from outdoor sports to "social symbols" from the niche to the public.

The way of "playing" camping is becoming personalized and diversified. It is foreseeable that the entire industry will experience a new situation from "quantitative change" to "qualitative change".

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