Yang Liping "disbanded" the team, looking forward to the return of "reloading"
On April 29th "World Dance Day", the circle of friends was accidentally swiped by two news of "dissolution".
One is from the modern dance troupe "Tao Body". The 14-year-old dance troupe could not afford the operating costs such as the salaries of its members and had to be disbanded.
Dance artist Yang Liping announced in a video about her 50-year dance career, that the performance team of "Image of Yunnan" was temporarily disbanded.
The tragic element of saying goodbye to the stage stings the audience's nerve to empathize with beautiful art.
"Tao Body" has toured in more than 40 countries, and the work "Digital Series" has been invited to cross-border performances in different spaces such as the ruins of the ancient Roman arena, the Paris Fashion Week show, the Museum of Art Science, etc., bringing Chinese modernity to the world audience. Unique style of dance.
Looking back on her 50 years in the arts, Yang Liping, who was over 60 years old, talked about the 19 years from her first performance in 2003 when she encountered SARS, and after more than 7,000 performances, the "Yunnan Image" team disbanded again, and she couldn't help but choked out. , "Without the stage, for more than two years, we have been holding on and don't want to give up, but we really have no way to continue to survive." It is conceivable that the number of tourists has decreased under the epidemic, and the once phenomenal "Impression of Yunnan" has also Unable to support regular performances.
On April 27, the official account of the China Performance Industry Association released the "2021 National Performance Market Annual Report". The report shows that the overall economic scale of the performance market in 2021 will be 33.585 billion yuan, a year-on-year decrease of 41.31% compared with 2019 before the epidemic.
In the first quarter of this year, the number of national performances decreased by more than 25% compared with the same period in 2021, and the box office revenue decreased by more than 35%.
Art groups have also launched various expansions to generate income, such as the establishment of online art training. Artists have mastered online live broadcasts and teaching methods, and the cloud teaches everyone to learn music and musical instruments.
In another way to meet, the art group communicates with the audience in the form of live broadcast, and more of it hopes to maintain the channel of communication with the audience.
But at present, the online profit model is not mature enough. For groups without the support of the national art fund, performance income and sponsorship, live broadcast also increases the cost.
For the artists, in the days away from the theater, together with people who love dance, they become "Dancers of the Earth".
As said in the public welfare video launched by Wuxi Song and Dance Theater on "World Dance Day", "Dance in your own world, no matter what dance, no matter where you are, as long as you have a stage in your heart, there will be dancing light everywhere." In "Yunnan" In the writing notes of "Image", Yang Liping wrote: "As long as the music plays, I am in a psychological field of myself, and my arms will extend infinitely..."
According to the "2021 National Cultural Consumption Data Report", cultural consumption tends to be cautious under the epidemic, and cultural creativity, technological integration, and industry confidence support cultural consumption scenarios and business format innovation.
In the future, the online and offline scenarios of cultural consumption will be more closely integrated, and the interaction and co-creation of consumption and production will continue to be active.
Art consumption is aimed at the public's psychology. For example, from variety shows to offline performances, outdoor concerts at the door of the house are welcomed by the public in the form of diverse music and returning to nature.
The 520 performance is paired with dinner and other packages, making the art more grounded and satisfying the diverse needs of today’s people.
In the days of leaving the theater for a while, the artist also made efforts to extend the stage and find more artistic possibilities.
Yang Liping not only returned to Douyin and started the first live broadcast, but also recently launched the zodiac series dance art film "Tiger Roaring Picture". It is also based on the online broadcast of the zodiac image dance "Spring Ox Picture" during the Spring Festival in 2021, which has received over 400 million on-demand views .
Performing artist Chen Cheng not only interacts with netizens in a life-like manner, interprets the famous Huai Opera, but also grafts the two-dimensional Divine Comedy "Goddess Split View" and sings "Exploring the Qingshui River", etc., to explore a new way of opening traditional opera in the era of live broadcast.
Times are changing, and the dance art that reflects life cannot remain the same.
On the positive side, dismantling could also mean reorganizing and returning in a more current fashion.
At present, the "seeing in the cloud" that was spawned by the previous epidemic, relying on the core of traditional culture, combined with technological support such as live broadcast, has been upgraded and iterated into colorful forms of presentation and rich aesthetic experience.
Looking forward to the "Dancers of the Earth", after going through the trough and moving towards a wider performance space, they will stand in the center of the stage again, and there will always be a beam of light for them.
Yangzi Evening News/Ziniu News reporter Zhang Nan