How is "cloud weight loss" safe and effective?
"Have you performed gymnastics today?" Recently, a well-known artist's aerobics has become popular all over the Internet. The methods of "cloud fitness" and "cloud weight loss" have been favored by more and more sports enthusiasts. The new model of "Internet + fitness" It has great potential for development.
However, some netizens also reported that the "cloud fitness" market is mixed, with consumption traps and routines hidden in it.
Experts believe that relevant platforms and practitioners should work together to create high-quality content, serve users, accumulate reputation, and make "cloud fitness" a new trend leading the national movement.
Get in shape at home
After a winter of "storage", every spring will usher in the peak season of fitness and weight loss.
In a fitness studio in Beijing, coach Xiao Ke started the first training session of the night.
What is different from the past is that there is not a single student in the empty classroom. Instead, online live teaching is carried out through mobile phones.
"Affected by the epidemic, some fitness enthusiasts can't go to the gym to train. In order to allow them to continue to exercise at home, the studio has specially opened a 'cloud classroom'." Xiao Ke said that she will conduct 2 hours of training every night. For the live broadcast, the first hour is a routine practice, and the students will be guided and answered online for the next hour to correct their actions.
After class, she will also upload fitness videos and related knowledge in her circle of friends and social media, encouraging friends who like fitness to keep exercising.
"Internet + fitness" has developed rapidly, and "cloud fitness" models such as fitness live broadcasts and sports APPs have been accepted by more and more sports enthusiasts, and their attention and participation have grown rapidly.
According to the 2020 National Sports Health Trend Report, among many fitness sports participation methods, the use of sports apps accounts for 48%, the use of sports videos on video websites accounts for 37%, and the use of emerging fitness live broadcasts accounts for 20%.
In the context of normalized prevention and control of the epidemic, "Cloud Fitness" provides many users with a new way to safely participate in sports, and also injects new momentum into the entire fitness industry.
Good habits need to stick to
"From the end of last year to the present, I have lost a total of 15 kilograms, which is obvious to the naked eye." Speaking of his weight loss experience, Li Weiyi, who is engaged in programming in an Internet company, showed reporters the comparison photos of "cloud fitness" before and after weight loss. Cover up the excitement.
Due to work, Li Weiyi often stays up late and eats irregularly. In the past few years, his weight has continued to soar. Although he has obtained 3 fitness cards, due to time constraints, he has only gone to the gym very few times.
By chance, he saw a "fat-burning exercise" video on the Internet. From difficult and jumping to mastering all movements, to "checking in" various sports and fitness apps, Li Wei's only way to lose weight starts from the "cloud". start.
"The biggest help of 'Cloud Fitness' is that it allows me to develop the habit of fitness." Li Weiyi said, "'Cloud Fitness' can be practiced at home anytime, anywhere. I can choose suitable training courses through the Internet, and can find weight loss partners. , I can also participate with my family, encourage each other and make progress together, which is the key to my success in losing weight."
In addition to a good sense of atmosphere, meeting the personalized needs of users is also an important reason for the popularity of "cloud fitness".
The reporter actually used several sports and fitness apps, most of which have personalized customization functions. Users only need to fill in their physical condition, preferred exercise type, fitness and weight loss goals, etc., and the software can recommend relevant fitness plans for selection.
With the use of equipment and software such as body fat scales and food calorie AI (artificial intelligence) recognition, users can more comprehensively understand the changing trends of body indicators such as body weight and body fat, and adjust diet and energy intake according to professional recommendations. While losing weight, it helps to develop good health habits.
Create high-quality "cloud fitness" content
The "Internet + fitness" model has become popular, providing convenience and services for consumers with fitness needs.
However, there are also fitness enthusiasts who report that many new methods of weight loss and comprehensive fitness training promoted by many public accounts and anchors on the Internet sound very reasonable, but careful analysis will find that some are not helping consumers lose weight, but bringing goods. .
The reporter learned that fitness anchors bring a variety of products, including meal replacements, enzymes, sweat suits, slimming stickers, etc. Some products have problems such as uneven quality, excessive marketing, and false publicity.
"Profit is an inescapable topic for professional anchors, but the premise is to have continuous high-quality content output and be responsible for the products you recommend. This is the basis for a foothold in the industry." Li, who is engaged in the fitness live broadcast industry Yu said.
At present, "Internet +" is bringing profound changes and strong impetus to the national fitness field, and there is still a lot of room for development in the future.
Relevant platforms and practitioners should reach a consensus on creating high-quality content, empower the "cloud fitness" industry to achieve long-term development with high-quality content, attract more people to participate in fitness and enjoy sports, and help build a healthy China.
Jin Chen