Enlarging an image


A luxury commerce platform that appeared in the YouTube entertainment show 'Nego King' was embroiled in controversy over 'price tricks'.



CEO Hyung-rok Choi, who met Hwang Kwang-hee, host of the YouTube channel 'Nego King', promised to give buyers an additional 17% discount (no limit on amount) from the final payment amount for 5 days from the 28th to the 2nd of next month.



However, after the broadcast, the company raised the price of the product compared to before the broadcast and applied a 17% discount coupon, but it was not effective.

Some products complained that the price before the 17% discount was much lower than the price applied.


Enlarging an image


Balan went to check the server on the morning of the 29th due to the overflow of users.

Currently (as of 2 pm), the contents of the negotiations between Hwang Kwang-hee and the company's CEO are displayed as banners on the website.

As for the contents of the negotiation, 1. 17% additional discount for anyone from the final payment amount (no limit on amount / once per ID within the period), 2. Special exhibition for young brands, 3. gift of luxury goods through two people per day.



In response to criticisms of 'price tricks' and 'discounts for condescension', Balaan is claiming a misunderstanding due to a server error.

A server error occurred in the process of applying the 17% discount coupon.



(SBS Entertainment News reporter Kim Ji-hye)