"If Hua Tuo were to die again, Chongyang would be healed. Foreigners came to learn Chinese characters and stimulated my national consciousness." Perhaps Jay Chou didn't expect that the song "Compendium of Materia Medica", which he composed many years ago, actually made his friend Liu Genghong use The way of aerobics is "out of the circle" again.

　　As of April 28, Liu Genghong's followers on Douyin had exceeded 50 million, setting a record for the fastest increase in Douyin's history.

According to the WeChat index, there were more than 700 million searches related to "Liu Genghong" (as of April 27).

There is no doubt that the phenomenal popularity has made Liu Genghong a "top stream".

　　Why Liu Genghong?

Why can he be "a complete mess"?

To talk about this topic, we might as well get to know Liu Genghong first.

Looking at this handsome fitness coach with first-class body management, it is hard to imagine that he is an artist who has been out for more than 30 years.

He has been a singer, a creator, an actor, and a host, and he has good business skills.

Among them, he is most well known as Jay Chou's friend.

And these experiences or labels are the prerequisites for Liu Genghong to be able to fire.

　　Just as the development of all things has contingency and inevitability.

For Liu Genghong to become a phenomenon-level anchor in a short period of time, contingency factors play a key role.

In fact, before Liu Genghong, there were already large and small fitness anchors on major platforms.

With the enthusiasm of the whole people participating in "cloud fitness", the fitness live broadcast has vaguely tasted like a new traffic password.

At the same time, on the new track of fitness live broadcast, there is still no head market.

And after Liu Genghong transformed into a fitness anchor, he tasted the sweetness of the tuyere.

In addition, the topic of wearing down jackets for live broadcast of fitness came out of the circle, so that Liu Genghong's fitness live broadcast began to attract more attention, which also laid the foundation for his popularity.

　　If the contingency factor is the "key" that unlocked Liu Genghong's popularity, then his own efforts and careful management are the inevitable factors for him to become "phenomenal".

In short, he "played" his very personal fitness live broadcast.

Whether it is the self-created aerobics such as shuttlecock dance and boxing dance, or the performance of the whole family, these simple and interesting fitness courses suitable for all ages just meet the needs of most beginners. that the Lord does not possess.

In addition, the interesting live broadcast atmosphere, approachable star interaction, unassuming personality charm, etc., these live broadcast designs that are visible to the naked eye, are also the main reason why Liu Genghong can continue to attract fans and change from quantitative to qualitative.

　　It is not easy to become a "top streamer", and it is even more difficult to keep your heart.

Liu Genghong's popularity continues. With such traffic, it is like honey for capital, and it is "wasted" not to take it.

But if taken carelessly, it may backfire.

After all, the reason why many audience fans are pursuing Liu Genghong nowadays is because of his restraint in the realization of traffic - there are not too many interference factors such as bringing goods and advertisements in the fitness live broadcast.

Therefore, how to find a differentiated and benign monetization path in balancing the interests and needs of all parties may be the key to its continued development.

　　Of course, the greater the traffic, the greater the influence.

This also puts forward higher requirements for anchors.

At present, there have been many incidents such as "the first batch of Liu Genghong girls have been injured" and "abdominal bleeding caused by women's gymnastics", which not only reminds the audience to do what they can, but also reminds the anchor to design and explain the movements of Internet celebrity aerobics should also be more cautious.

　　(Chen Wenjie)