On March 14, the first online literature research class jointly organized by the Chinese Writers Association and Renmin University of China opened in Beijing, and 35 well-known online writers from all over the country became the first batch of students.
This year's National People's Congress, Jiang Shengnan, a representative of the National People's Congress and a researcher at Wenzhou University, suggested that online literature and art should be identified as a special category of literature and art. The organization, planning, development and publicity of the event, improving the specifications, expanding the scale, and increasing the support.”
On February 25, China Internet Network Information Center (CNNIC) released the 49th "Statistical Report on Internet Development in China" in Beijing, showing that as of December 2021, the number of online video (including short video) users in my country reached 975 million. The scale of online live broadcast users reached 703 million, the scale of online music users reached 729 million, and the scale of online literature users reached 502 million...
These contents come together, in a sense, it shows that contemporary literature and art are showing new changes and new patterns.
With the promotion of Internet technology, the development trend of network literature and art with the network as the communication medium is quite impressive.
Of course, the emergence of Internet literature and art does not mean that it is completely disconnected from cultural traditions, but shows new vigor and vitality with the help of scientific and technological progress and Internet development.
The emergence and development of online literature and art is fundamentally based on the nourishment of the soil of traditional culture
It is necessary to explain the connotation of the concept of "traditional culture".
"Tradition" has existed since ancient times, and has always been used as a verb-object phrase to express the inheritance of historical development.
Since modern times, in the macro context of pursuing advanced, development and modernity, "tradition" has gradually evolved into a two-syllable word, and has derived many other meanings.
However, those meanings that have similar meanings to the past, inherent, outdated, etc., do not conform to the facts of traditional culture.
As for "culture", there should be no more than thousands of related explanations, revealing the attributes of culture from various aspects.
Mr. Ouyang Zhongshi believes that according to the "Book of Changes" that "things are mixed, so it is called Wen" and the "Book of Rites" that "five-color writing", "Wen" means that all kinds of things are complex but not chaotic, and gather together in a very orderly manner. , a symbol of beauty.
If we make all kinds of things have a good meaning, it is called "with culture", that is, "culture".
The so-called culture should refer to all the results of human thoughts and activities in pursuit of beauty.
As for traditional culture, it is the most mainstream achievement that has been fully eliminated from history in the process of human beings pursuing national development and social progress one after another.
Countless traditional cultural achievements have a common source and contain the same methods, principles, ideas and concepts. The latter is based on the former, and the former develops from the latter, thus constructing a vibrant and continuous cultural tradition. .
Due to the long history of the Chinese nation, the achievements that have survived will inevitably meet with each other.
Therefore, when discussing traditional culture, it is often necessary to add the prefix "excellent" as a qualification and emphasis.
Today, we inherit and carry forward the excellent traditional Chinese culture, and fully explore its attributes suitable for the times to make it shine in the new era.
The excellent traditional Chinese culture is the gene and spiritual lifeline of the Chinese nation, and contains Chinese spirit, Chinese wisdom and Chinese philosophy.
The emergence and development of online literature and art is fundamentally based on the nourishment of the soil of traditional culture, and is always influenced by the environment of traditional culture.
Today, although online literature and art have brought new changes to the creation, dissemination and evaluation of literature and art, in the early stage of development, due to the lack of necessary content, means and materials, it was only possible to copy and move classics from traditional culture.
For example, "Romance of the Three Kingdoms", as one of the four famous novels, has always been widely concerned by the society. In the Internet age, the full text has been uploaded to the corresponding website. Through "listening to the book", the visual reading of the text is changed into the auditory acceptance of the language, so that readers no longer Restricted by the paper medium, it promotes the dissemination of traditional culture to the greatest extent.
More importantly, in the development process of online literature and art, it is not satisfied with the simple and physical network and audio-visualization of traditional culture, but embraces the charm and value of excellent traditional culture enthusiastically, so that the two naturally blend together. , affectionately embrace each other, and realize mutual intensification and mutual fulfillment in the chemical sense.
At present, many traditional cultural elements are "out of the circle" through the re-creation and re-dissemination of online literature and art, activating the inner heritage of traditional culture, and through the narration and presentation of new technologies and new means, so that traditional culture has a new meaning The style and the new appearance give people a new look and feel and a new touch.
However, excellent traditional culture has always been the background and soul of online literature and art, and it is the stipulation element of the quality of online literature and art.
Network literature and art create new ideas for the production, dissemination and evaluation of literature and art
"Literature" was previously named "Internet", mainly because of the rapid spread of network technology and the convenience of multimedia smart terminals.
As soon as online literature and art came into being, it completely broke through the limitations of time and space, and presented a completely different form of communication and reception than before.
That is to say, in terms of the publication of the work, it takes a long time to publish articles and books before; if it is a film and television work, it needs to be broadcast at the specified time according to the specific arrangements of the cinema and TV station.
However, with the help of the Internet, people can send their works to relevant websites, software or small programs at any time. In turn, relying on mobile phones, they can also watch programs, select content, and adjust the progress anytime and anywhere.
In order to adapt to the characteristics of immediacy and make full use of the audience's fragmented time between work, in the car, before going to bed, etc., online literature and art are increasingly showing a trend of shortening.
Through short video software, creators can edit various wonderful clips, and in a short period of time, they can grasp the needs and excitement of the audience, understand the outline of the story or delve into the essence of the problem.
For longer works, programs such as fast-forward, double-speed, and anthology are set up to ensure that the audience can see any desired content at any time.
In terms of specific production, online literature and art change the material from text to reading, from black and white to color, from pictures to animation, and from single to multiple, from individual to collocation, from simple to rich, and adding Coordinate and rational use, so that the acceptance of works is more convenient, three-dimensional and diverse.
The WeChat applet "Yunyou Dunhuang" comprehensively utilizes the achievements of academic research, artistic creation and technological development to transform the images of Dunhuang frescoes into dynamic videos, with audio commentary and classical soundtrack, fully exploring the rich cultural connotations and richness of Dunhuang frescoes. The rich aesthetic value enhances the expressiveness and attractiveness of the work.
There are comments that it has formed a set of fresh cultural and creative thinking logic by transforming its thinking and absorbing nutrients from the Internet field.
In the past, the dissemination of information was often one-way. If there was feedback, it would take a long time to publish a special review article in the corresponding newspaper.
On the other hand, through the development of interactive functions, online literature and art can form an instant interactive relationship between communicators and works, communicators and recipients, works and recipients, and recipients and recipients. Everyone can express opinions in a timely manner, or simply sigh, or sincerely suggest, or sharply criticize, which may not only affect the creator's follow-up thinking, but also stimulate group empathy and communication.
In the process of development, Internet literature and art inherit traditions, break through traditions, and at the same time form new "traditions".
Cultural traditions are built up brick by brick.
The "brick" of online literature and art has already taken shape, but it still needs to be carefully polished.
On the basis of strengthening value orientation, online literature and art must take into account traditional charm, contemporary fashion, realistic style and aesthetic style
What needs to be paid attention to is that for a long period of time, despite the variety and quantity of online literature and art, it was accompanied by the problems of mutual participation between good and bad, positive and negative.
This situation requires all relevant subjects to shoulder their own responsibilities, so that online literature and art can continue to explore on the basis of inheriting traditional culture and achieve sustainable and healthy development.
Due to the advancement of media and the development of communication, the production cycle of works has been greatly shortened, and the time for correction, improvement and precipitation has also been gradually simplified.
Some writers blindly pursue to highlight their individuality in order to attract attention, and even deliberately distort, uglify, and spoof to create something new.
Internet literature and art workers need to consciously establish the awareness of high-quality creation, actively consolidate their traditional cultural foundation, and diligently exercise the ability of artistic expression in order to truly improve the level of literature and art creation. The essence of it is integrated into wonderful stories, serving the society in an artistic way.
Internet literature and art needs to strengthen ideological guidance. Practitioners should uphold the love of life, take the initiative to take root in real life, feel the pulse of the development of the times, refine the theme of literary and artistic expression, and create excellent works that can display the image of China and reflect the charm of China.
The micro-documentary "Smelting Steel: 100 Years of the Communist Party of China" captures 100 important events in the course of China's revolution, construction, reform, and rejuvenation, and uses 100 historical stories to reflect the glorious course and great achievements of the century-old party.
The works take the power of truth, belief, will and morality as the soul, showing the lofty spirit of the Chinese Communists, so as to better play the role of the party history of "learning from the past and educating people from the government".
While providing positive guidance, it is also necessary to continuously improve the construction of the rule of law in the field of new media at the institutional level, draw red lines, clarify standards, and correct the "value deviation" in the creation, dissemination and evaluation of online literature and art.
The report of the 19th National Congress of the Communist Party of China pointed out that it is necessary to strengthen the construction of Internet content, establish a comprehensive network governance system, and create a clear and clear network space.
In recent years, the promulgation and implementation of a series of laws and regulations has focused on cultivating a good online literature and art ecology, providing institutional guarantees for the healthy development of online literature and art.
We firmly believe that more and more excellent online literary and artistic works will emerge in the future.
On the basis of strengthening the value orientation and following the rules of Internet operation, online literature and art not only maintains the traditional charm, but also reflects the fashion of the times.
Correspondingly, these excellent works of online literature and art are bound to be included in the sequence of excellent traditional Chinese culture, become an organic part of cultural tradition, and merge into the great river of cultural tradition.
(Author: Sun Xuefeng and Ma Chong, professor and master student of Capital Normal University)