Zhongxin Finance, April 27th. With the continuous improvement of living standards, people pay more and more attention to oral health care, and electric toothbrushes are very popular.

In the face of business opportunities, many manufacturers have flooded into the electric toothbrush market, and consumers do not know how to choose electric toothbrushes with huge price gaps, various brands, a wide variety of electric toothbrushes, and uneven quality.

　　In order to improve this situation and provide more guidance for consumers to purchase electric toothbrushes, on April 27, 2022, the China Household Electrical Appliances Association held a press conference on the "C" logo of electric toothbrushes, announcing 10 models of electric toothbrushes from 8 companies. The first batch of toothbrushes obtained the "C" mark application license and will be affixed with the "C" mark for sale in the market.

Zhu Jun, vice chairman of China Household Electrical Appliances Association, delivered a speech at the press conference.

　　"A good electric toothbrush is an important guardian of oral health. It is hoped that manufacturers can actively implement the group standards of "Electric Toothbrush" to improve product quality. The licensed application of the electric toothbrush allows more consumers to better understand the electric toothbrush." ​​said Zhu Jun, vice chairman of the China Household Electrical Appliances Association.

　　In recent years, with the improvement of people's living standards and health awareness, the market size of personal health care products has continued to expand.

According to data, the total sales of China's personal care market in 2021 will reach 48 billion yuan, of which electric toothbrushes in oral hygiene care appliances account for 16.4%, with sales of nearly 8 billion yuan.

From the perspective of usage coverage, China's electric toothbrush market still has huge potential to be tapped, and the market scale will continue to expand.

　　The electric toothbrush market is booming, and there are more and more brands and models for consumers to choose from. However, for a long time, due to the lack of perfect standards and the protection of the marking system, consumers want to buy a qualified and suitable Electric toothbrushes are no easy task.

In front of the numerous propaganda words describing the cleaning ability, whitening effect, and special functions of electric toothbrushes, consumers are even more confused and do not know where to go, making it more difficult to make the right choice.

　　The confusion on the consumer side has also caused electric toothbrush manufacturers to worry about the development of the industry.

"There is no simple and effective way to tell consumers what is a qualified and excellent product, and consumers' blind purchase will increase the risk of poor use and unsatisfactory experience." said Liu Ming, a partner of Guangzhou Interstellar Yuedong Co., Ltd.

　　Tang Xiaomin, brand director of Shenzhen Soushi Technology Co., Ltd., worries, "Insufficient awareness of new products and poor practical experience have led to a decline in consumers' trust in product categories and the industry. If things go on like this, it will have an adverse impact on the development of the entire industry. "

"C" logo and its application in black and white

　　"The 'C' mark is a mark that reflects that products and services meet the group standards of China Household Electrical Appliances Association. Starting from the needs of enterprises, the association regards the group standard T/CHEAA 0009-2019 "Electric Toothbrush" and its No. 1 Amendment as the association's 'C' 'The first pilot project for the application of the logo." Wan Chunhui, deputy secretary-general of the China Household Electrical Appliances Association and director of the Standards and Regulations Department, explained the "C" logo in detail at the press conference.

　　It is understood that at present, the association has completed a lot of preparatory work for the appearance of the "C" mark on the consumer side, including formulating the "C" mark management system documents, standardizing the management of enterprises applying for the "C" mark; design reflects the quality of products and services in line with the association Standard visual "C" mark, and complete copyright protection and trademark registration; find and confirm third-party testing laboratories with standard testing capabilities.

　　"The license use of the 'C' mark is still in its infancy. In the next step, associations, enterprises, testing laboratories, distributors and other relevant parties will actively carry out publicity and promotion activities. I believe that there will be more enterprises, distributors, and consumers in the future. Readers and the media pay attention to the 'C' mark licensed products." Zhu Jun said.

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