According to a report by Yangzhou Daily on April 24, this year, due to the need for epidemic prevention and control, the passenger flow of major scenic spots across the country has dropped seriously.

Can't travel abroad, how is the local situation?

A recent survey of "local people visiting the local area" in Yangzhou, Jiangsu showed that 67% of the respondents had not been to the local closed scenic spots this year.

"The foreign tourists can't come, and the local citizens don't want to go." This is the predicament faced by many scenic spots.

  Under the epidemic, it is difficult to travel in different places, but to carry out local travel, the conditions are still available and the demand still exists.

The most beautiful fireworks in March, people competed for the beautiful scenery in the circle of friends, staged romantic "cloud tourism" after another, and at the same time looked forward to "a trip that just goes away" after the epidemic is over.

  In recent years, people are increasingly pursuing to make tourism a normalized way of life, which is also the proper meaning of global tourism.

Affected by the epidemic, the willingness to travel has shifted from long-term and long-distance to high-frequency and short-distance travel, and "close travel, shallow demand, and low consumption" represented by local travel has become one of the new wind vanes.

  However, the change in the concept of tourism seems to have not kept up with this rhythm-traditional tourism habits are mainly tourists from other places, scenic spots and holidays. Traveling outside is called traveling, but in the local area it’s just hanging out; in terms of time, I don’t usually travel in a hurry, but I’m enjoying the holidays…

  Under the epidemic situation, if the development of the industry wants to break the predicament, it must change its thinking.

Due to the high "starting price" of traditional tourism, many people rarely return to travel several times a year, and the dependence on tickets, foreign tourists, and holidays reduces the travel experience to a certain extent.

The tourism industry should not define itself in a model, or should have the courage to step out of the comfort zone, change the traditional tourism concept, examine the development of tourism resources, project construction and industrial innovation from the perspective of consumers, explore and try all elements, the whole industry, The whole process, the whole time and space, the whole field development model.

  At the same time, the development of tourism must closely follow the people's needs for a better life.

According to the survey, the main reason why citizens are reluctant to visit local scenic spots is that they think “it’s boring to go after many visits” and “the scenic spots around them lack freshness”.

Therefore, relevant industries should adhere to the problem orientation, make creative changes in response to developmental needs, and focus on the lifestyle, normalization, and leisure of tourism, launch more micro-vacation, light tourism, and pan-leisure, and promote tourism and technology, food, sports, etc. Full integration.

For example, recently, the emerging tourism mode "City Walk" featuring humanities, art and walking is becoming popular. Participants walk on a unique route in a planned way, from the aspects of history, humanities, etc., to experience the freshness of a city. vitality.

  In fact, many people do not know very much about the city where they are located. Many cities have rich tourism resources. Find the "golden finger", touch stones into gold, string beads into chains, and unlock more new ways to meet the needs of modern people. Let citizens have "poetry and distance" at their doorsteps.

  Tourists have changed the way of playing, and urban tourism might as well change the way of living.

The arrival of the epidemic has fully exposed some inherent problems in the tourism industry. It is time to make up our minds to change.

In other words, developing a different posture and striving for more "local people to travel locally" is not only an emergency response to the epidemic, but also an exploration of seeking strategic transformation and development, and ultimately to achieve the prosperity and development of the tourism market and the people. Enjoy the win-win of a good life.

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