In recent years, the rise of live webcasting has transformed traditional opera art, allowing more people to discover the charm of opera art, and attracting more young people to inherit and promote traditional culture.
At the online seminar on "New Opportunities for the Development of Chinese Opera - The Opera Stage in the Live Room" held on April 15, Fan Guobin, Vice President of the Chinese Opera Society and General Manager of China Record Group, pointed out that the art of Chinese opera can only be achieved by winning more The young audience loves it, and it can be full of vitality.
Fan Guobin said that as a traditional art form close to folklore, opera has a natural communication compatibility with new media such as live broadcast, which has a wide range of mass resources and audience markets.
"Our traditional culture is moving, revitalizing, and catching fire in a 'like a stunner' attitude. The innovation of this method not only saves the economic cost, regional cost and travel cost compared with live viewing, but also saves more than the traditional The stage performances are also more eye-catching." Fan Guobin said.
Fan Guobin believes that the current popularity of Guochao culture has also promoted the phenomenon that opera "goes out of the circle" through live broadcast rooms and is rewarded countless times by young audiences.
He said that opera culture is more traditional on the surface, and there is a gap with young people who pursue fashion and trends, but contemporary youth groups such as "post-90s" and "post-00s" pursue individuality and pay attention to niche content, which is attracting a large number of young "drama fans" The important reason is that it also gives the opera people more self-confidence.
In Fan Guobin's view, the live broadcast of opera is an important form of combining opera art communication with new media, and it is worth trying and encouraging.
"The live broadcast has the characteristics of video transmission and instant viewing. Users can post barrage, like, and forward, which is similar to the applause of the scene. This kind of intimacy and connectivity enriches the original communication method of opera stage performance, giving users the opportunity to With the pleasure of communicating at the moment; the artist tells the experience of becoming an artist through live broadcast, including teaching fingering, teaching singing and other ways, and also making live broadcast a seed for the dissemination of opera."
A few days ago, Douyin Live announced the launch of the "DOU has a good show" plan, which will help the opera industry in an all-round way by optimizing product capabilities, strengthening traffic support, creating online programs, and providing professional training, etc. In one year, at least 10 troupes and 1,000 professional opera actors will be helped to build the second online theater.
(Text / Jin Fangfei)