Television Netflix studies offering a cheap subscription with ads
Platforms Netflix will restrict the use of shared accounts to a single household
After years of conquering users at high speed, the streaming giant
Netflix lost 200,000 subscribers
worldwide in the
first quarter compared to the end of 2021
, the first in more than a decade.
And he expects to lose even more in the spring.
The news caused
the shares to fall by 25%
on Tuesday after the close of the
New York Stock Exchange
. To restore the situation, the pioneer of the sector intends, above all, to avoid the
exchange of identifiers and passwords
, which allow many people do not pay to access the platform.
It has also decided to invest more and more in the
production of content
so as not to give up too much ground to the
competition, such as Disney+
, which has been a success since its launch at the end of 2019.
"We know that the loss of subscribers is disappointing for
our investors
, but we are focused on achieving our objectives and
recovering the numbers
," said Reed Hastings, manager of the company. Netflix has had higher numbers during the
Covid-19 pandemic.
The market was expecting a correction, but not as strong. The industry pioneer
had planned to gain an additional 2.5 million subscribers
and analysts were expecting even more.
This drop has been due, in part, to the
suspension of the service in Russia
, which has resulted in a loss of 700,000 subscriptions.
"Without this impact,
we would have had an additional 500,000 subscriptions
" compared to last quarter, Netflix said in its earnings release.
Conforms to The Trust Project criteria
Know more
Netflix
Coronavirus
Russia
covid 19
media
Series