Yoshinoya, a major beef bowl chain, announced on the 16th that the executive director made extremely inappropriate remarks that despised women at a course for working adults hosted by a university in Tokyo.

The company posted an apology on its homepage, stating that it would consider disposing of the managing director.

According to company announcements and SNS posts, a male executive director in charge of marketing at the Yoshino family will acquire younger customers when he participates in a lecture for working adults hosted by Waseda University on the 16th. Regarding the marketing strategy, he said, "I want you to think of a plan that will make young women who have just come out of rural areas addicted to drugs."

The company posted an apology on its homepage on the 16th, saying that it had grasped the content of the remarks after receiving an SNS post and an offer from the person himself.



Regarding this remark, the company said, "The choice of words and expressions used by officers in the course is extremely inappropriate, and it is completely unacceptable from the perspective of human rights and gender issues. We deeply apologize for the inconvenience. "



The company plans to consider disposing of this managing director in the future.