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Many contacts .. and the supply is “scarce”!

Walid Al Zarooni

April 18 2022

Recently, there has been an increase in marketing communications that illusion that there is a large offer in the real estate market, in strenuous attempts by real estate marketers to attract dealers, which reflects an image that is not true, that there are many new projects in the market, which have already witnessed the fastest growth in the sector. real estate, within the Middle East, Africa and Europe during the past year.

In fact, there is no huge supply or many new projects. Rather, the supply that is currently entering the market is close to keeping pace with the current demand for real estate, while developers issue stock in stages, to maximize returns, while current prices are at attractive levels, It is still undervalued.

Some real estate brokers take advantage that they have lists of dealers’ names and phone numbers, and they pursue potential dealers in an annoying manner, and this is illegal, and some calls may be a “piracy operation” to seize data and financial balances in phone wallets.

Sometimes, the dealer is deluded that the caller represents a famous real estate development company, when in fact, he is a real estate promoter who bought a list of numbers and general information from some unknown source.

Such calls establish a fake demand in the market, which raises prices in some way, while the real estate supply did not rise, and from here, I demand the establishment of regulatory controls to know the mechanism and how to communicate, and to reach investors, especially through the project that is being promoted.

In the modern era, there are many other ways to reach the investor via social media, and text messages without making spam calls.

Marketing companies rely on probability theory, as they can make some calls, sell, especially amid the good reputation of the sector that has been on an upward trajectory since the beginning of 2021.

There are also procedures approved by the Dubai Land Department, to report these annoying related numbers, and to take the necessary action, after receiving more than one report on specific numbers.

I see that the foundations of a good purchase include the necessity of sitting with the real estate marketer, getting to know the property, the space available in it, and the payment methods.

During the current period, the broker has several methods that help him to attract customers, including marketing through social networking sites, and publishing advertisements on these sites, or newspapers and television, while phone calls are not suitable in any way to promote in the real estate sector.

* Chairman of the Board of Directors of “W Capital Real Estate Brokerage Company”

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