□ Zhang Ying

　　A boy named Zhao Jiadi has a complicated and troublesome family.

The boy is kept in stock, and when he grows up, he is extremely intelligent and talented, and he is the second-generation super-rich, but he wears brocade clothes at night and hides gold in his sleeves. Such a story is undoubtedly a good Internet article.

As a cool literary drama, "My Name is Zhao Jiadi" quietly entered the hot list of film and television dramas.

　　What's interesting is that this drama was filmed extremely "turkey": the shots are slightly rough, there are no filters, the editing is blunt, and the narrative structure is a bit confusing.

The actors are also raw faces, and they were complained by the audience that "the crew is out of money".

But it is such a drama, with 18 episodes broadcast and no publicity, the broadcast is worth 9300 points. What is the concept?

In the same period, the top drama "Meeting Season", featuring Lei Jiayin and Yuan Quan, has 38 episodes and only 7100 points; "Two Conjectures of Marriage", which has a hot topic, has only 5300 points in 36 episodes.

　　Watching "My Name is Zhao Jiadi", one word: cool!

The Tuhai route is clear and straightforward, and it is straightforward. Zhao Jiadi's counterattack and reversal make the audience chase down without hesitation with the ordinary and distressed reality, so that Zhao Jiadi can be released.

Able in both writing and martial arts, he was still admitted to university with a score of 570 when he failed in English. He was ridiculed for not knowing Russian, so he wrote a blackboard in Russian in class; in a fight, he could one-on-one professional bodyguards, and the school bullies and hooligans were all over the place to find their teeth; The tutor gave him full marks on any paper; his grandmother gave him a sea-view villa as soon as he opened his mouth, which is still not acceptable; he considers himself a "toad" but only eats swan meat and pursues every minute things of the school flower, he is always very confident He promised to give happiness to the "Swan", and the audience would not doubt it at all, looking forward to the moment when he became the king of bronze in the chasing drama.

　　Netizens love watching cool articles and watching cool dramas, making "My Name is Zhao Jiadi" a winner in a different way.

Each episode is 25 minutes, and it is only updated to 18 episodes, but it has a huge audience.

Those who like this cool drama are not only female viewers who like to brush the drama every day, but also many male viewers.

Statistics show that male viewers of "My Name is Zhao Jiadi" account for two-thirds of the total audience, and males aged 18 to 35 account for 70-80%.

It is not difficult to infer that such an audience group is the result of the show's sinking - the male audience may be ordinary urban workers or small town youth.

The widened audience is the result of the show's precise feeding. This audience needs to relax emotionally. It can be said that this is a male cool drama corresponding to the popular female cool drama in the past few years.

　　Harem cool dramas, workplace cool dramas, and love dramas have always been the dishes of female audiences. The tit-for-tat in "The Legend of Zhen Huan", the double return in "Strategy of Yanxi Palace", and the female chasing of men in "The General is Above" are all popular in recent years. Excellent works that people "cool" to.

And "Qing Yu Nian" opened the mode of male cool drama.

Different from the women's cool drama, "Celebrating More Than Years" joined the intrigue of the DPRK and China, and "My Name is Zhao Jiadi" joined the commercial war. From Fan Xian's refusal to kneel to Zhao Jiadi's disobedience, they all describe men's ill-fated and when they retired. The legendary inspirational section of the half-step, how cool it is!

In the words of the audience, it is much better than idol dramas!

　　He Peng, the actor of the male protagonist of "My Name is Zhao Jiadi", is not a whitened idol face. He has the ugly and handsome face of Zhang Yi, and has the hormones of Zhu Yawen, which is in line with the popular aesthetics of the characters ranging from small town youth to successful people. The drama is simple and not greasy, which is also the precise positioning to hit the audience, especially the male audience.

Hey, you can also make explosions.