From the “coma” to the identity maker of major companies and events

Ahmed Al Haffar..a voice you hear all over Dubai

Ahmed Al-Haffar confirmed that he taught himself by himself.

Photography: Patrick Castillo

Ahmed Al-Haffar’s story began with vocal identity and the world of music since he was young, as he was attached to music from the age of 15, and after he taught himself, he began composing his own tunes and tunes.

But Ahmed was in a traffic accident that put him in a coma for a month, and he continued the treatment for nearly nine months, and he underwent medications and painkillers, and after that stage he discovered the capabilities of his voice that many can hear in Dubai and other places.

Today, Ahmed presents corporate music, as well as the vocal identity of many of them in Dubai in particular, relying on a distinctive style in creating contrasting tones that allow to convey the message that each company carries.

Beginnings

And about the beginnings of his entry into this world, Ahmed Al-Haffar told «Emirates Today»: "I was teaching sensation in music, not classical education, and from here I began to present my own color, and I won a competition to participate in a musical project, and then opened the doors for me to present melodies that made a group Of which".

He added that "the world of music allowed him to present many tunes with Jean-Marie Riachy and Sarkis for many artists, including Nancy Ajram and Elissa."

And about his discovery of the identity of his different voice, he indicated that he had been in a traffic accident that cost friends who were with him in the car their lives, while he fell into a coma for a month, and his treatment took nearly nine months after his awakening, as he was suffering from fractures in the back, foot and hands, and during the treatment period he began He exercises his voice in order to restore it after suffering from speech because of sedatives.

Ahmed used his voice during his treatment in the hospital, but later worked in other fields, including music distribution, and taught himself sound engineering, to be able to present his tunes to many clients in the Emirates, as he presented a group of musical pieces to a number of well-known companies and destinations, including music as well. of the Global Village.

Working in the field of composing music, Ahmed Al-Haffar entered into a partnership with Mindloop Studio, from which he started working on the voice identity, and began presenting it to many well-known companies in the UAE, including “Etisalat” and “Four Humanity”, and he was changing the sound. Which he uses with each company, with the aim of presenting the message that each destination carries.

exclusive

Al-Haffar explained that “today, it is considered the exclusive voice for a group of events and companies, including (Expo 2020 Dubai) in English, the Roads and Transport Authority, (Siemens), (Toyota), (Dubai Aquarium), (Dubai Opera), ( Emirates Mall)".

He pointed out that he worked on presenting the voice identity, through the outlines that are sometimes sent by the company, or that he discusses the idea individually with himself to build an appropriate identity that is not repetitive.

Al-Haffar stressed that the vocal identity is the music or the musical identity of the company, to which he adds the sound, as he knows how to tune it individually, considering that this is what led to his success in this diverse world, as he has the ability to create multiple tones, stressing that the vocal identity is one of The most important promotional elements for companies, as they are imprinted in people's memory.

Ahmed Al-Haffar aspires to work with Osama Al-Rahbani, without specifying the framework in which he can work with him, pointing out that he taught himself everything he does in music and vocal identity, and he wishes to reach the world of theater, and Osama Al-Rahbani is one of the important names in the world of theater, which Attracted to work with her, for his creative career in the field of theater.

academic training

From the world of voice identities, Ahmed Al-Haffar is working today to provide special training, through an academy that will start providing its courses soon.

He said, "It will provide trainings related to voice identity, which is not limited to teaching voice training, but will be supplemented by providing information to make the trainees able to grasp all the details of work, financial and marketing matters, so that they can practice work in the market."

He added that "the exercises will go beyond voice recitation to reach photography and video with trainers specialized in these fields," noting that during the training he places the voice with the closest identities he can present, and the training will take a long time, as it cannot be presented in short periods "because the voice identity It takes time to form.”

• Ahmed Al-Haffar: "The world of music has allowed me to present many tunes with Jean-Marie Riachi and Sarkis for many artists, including Nancy Ajram and Elissa."

• Ahmed was exposed to a traffic accident that cost his friends their lives, while he fell into a coma, and it took him nine months to recover from his treatment, to discover the capabilities of his voice.

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