Express delivery into the village, and it must be stable if you can enter
Recently, "express delivery into the village" has become a hot word in policy documents around the world.
Gansu Province issued a document proposing the implementation of the "express delivery into the village" project to ensure the construction of more than 15,000 village-level comprehensive delivery and logistics service stations by 2025; Ningxia Hui Autonomous Region has clearly implemented the "Express delivery into the village" action plan, and by 2024 all organic villages will realize delivery logistics Full coverage of services; Henan Province emphasizes improving the rural delivery logistics and distribution system and promotes the joint distribution of county and rural logistics... Now, 100 million parcels are delivered to rural areas every day on the entire network, and the proportion of express delivery in administrative villages exceeds 80%.
Relevant persons said that the next step should be to improve the quality and efficiency of "express delivery into the village", and strengthen the construction of "one-point and more capable" village-level comprehensive logistics service points, so that "express delivery into the village" should not only be accessible, but also stable and sustainable. .
Basic realization of "every village express delivery" in many places
The spring thunder rang, and the bamboo shoots came out.
Right now, in Sizhou Village, Lin'an, Zhejiang, the Lei bamboo shoots are growing in the field. Li Jie and his family picked up the bamboo shoots early in the morning and carefully selected the Lei bamboo shoots that had just broken through the ground.
"Lei bamboo shoots in Lin'an have thin shells, fat, fragrant and crunchy. Now is the peak sales season." Li Jie opened an online store on the e-commerce platform Pinduoduo, specializing in the sale of bamboo shoots from Sizhou Village. There are three courier companies, Haozhongtong, Jitu and SF Express, and the courier will come to the door in the afternoon to directly transport the packaged Lei bamboo shoots away."
According to Li Jie, business has been good recently, with more than 1,000 sales per day.
"In the past, there was no e-commerce and express delivery. The villagers had to ride a tricycle to transport Lei Sun to the town market. It took one or two hours to go back and forth. Now it is different. The courier goes directly to the village, which saves a lot of time. Fresh bamboo shoots can quickly reach consumers' tables."
To help agricultural products go up, Zhejiang Province has accelerated the promotion of "express delivery into villages" in recent years.
By the end of last year, all cities in Zhejiang had basically completed the goal of brand express delivery into villages, and achieved full coverage of basic express delivery services for more than 4 brands in 19,920 administrative villages.
Wang Deben, deputy director of the Zhejiang Postal Administration, said that the work of "express delivery into villages" was included in the No. 1 document of the Central Committee this year, and it is also an important part of Zhejiang's construction of a high-quality development and common prosperity demonstration area and accelerated urban-rural integrated development.
"Next, we will coordinate all parties to jointly build a multi-level, three-dimensional rural delivery logistics service system to further meet the needs of the vast rural population for delivery services."
"It is necessary to allow agricultural products to come out and consumer goods to enter. This is the key to 'express delivery into the village'." He Weida, a professor at the School of Economics and Management of the University of Science and Technology Beijing, believes that at present, China still has nearly 500 million people living in rural areas. Meeting the production and living needs of the rural people, unleashing rural consumption potential, and promoting rural revitalization are all inseparable from rural delivery logistics.
"It's pretty fast! The order I placed the night before, arrived today." In Bohou Village, Sanya City, Hainan Province, Uncle Fu took the courier and immediately took it apart: razors, laundry detergent, detergent, facial tissue, things There are quite a few. "Now I'm used to buying things online, and I can pick them up directly at the express delivery station in the village, so I don't have to go all the way to the city to buy things."
A few days ago, the Hainan Provincial Postal Administration released data on the province's express delivery business. In the first two months, the express delivery volume in rural areas of the province reached 2.09 million pieces, and the delivery volume of express delivery services in rural areas exceeded 13 million pieces, an increase of 109% over the same period last year. 226%.
The relevant person in charge of the Hainan Provincial Postal Administration introduced that with the introduction of several measures to speed up the construction of the rural delivery logistics system in Hainan Province, the construction of the county and rural three-level delivery logistics system has accelerated, and the postal express service network has "double-sinked", and the province has exceeded 90%. % of the designated villages have achieved the coverage of express service channels, and the two-way circulation of urban and rural delivery channels has become more smooth.
Since last year, new progress has been made in "express delivery into the village".
Hou Yanbo, director of the State Post Bureau, said that in 2021, the total number of express parcels received and delivered in rural areas will be 37 billion, driving agricultural products out of the villages to the cities and industrial products to the countryside and into the villages exceeding 1.85 trillion yuan.
By the end of 2021, the proportion of express delivery in administrative villages will exceed 80%, and Jiangsu, Zhejiang, Shanghai and other places will basically achieve "every village express delivery".
Improve the common distribution level of rural logistics
"Express delivery into the village" is convenient for the people, but how to be stable and sustainable after entering is a big challenge.
According to He Weida's analysis, from the current situation of express delivery business, there is a problem of small business volume in rural areas, especially some established villages.
In addition, due to the relatively scattered geographical locations of the organic villages, there is a problem of high cost in operation organization, which is much higher than the operation cost of urban express delivery.
Many express delivery companies have problems such as unwillingness to go down, unable to go down, and unsteady or unable to stay after going down.
How to solve the problem?
Many places have turned their attention to the modes of express cooperation, express cooperation, passenger, cargo and mail integration.
The bus can also deliver express.
At the passenger transportation center in Yuduo Town, Jiangyan District, Taizhou, Jiangsu, the staff loaded the strict packages onto the bus.
"I have multiple roles now. I am both a driver and a courier. I travel to and from towns and villages every day to load the couriers that need to be delivered in each village, and deliver them to the village in the morning and afternoon, and hand them over to the staff at the courier point." See After the package was loaded, the bus driver Song Yujun quickly got on the bus and set off.
On the other side, Wu Meiyu from the logistics service point of Hezhu Yecun in Yuduo Town has arrived at the bus stop.
"After the package is delivered, we can receive information and know the license plate number of the bus and the approximate time it has passed." Wu Meiyu said, "More and more people in the village are buying things online and selling special products, and the volume of express delivery at service points is increasing. , With bus transportation, we save a lot of money and energy."
"In the past, the actual load rate of bus passenger transport in this village and town generally did not exceed 50%. After the integration of passenger, freight and mail, people will be carried and delivered again, which reduces waste of resources and improves the efficiency of 'express delivery into the village'." Song Yujun introduced that since last year, Many villages and towns in Jiangyan District have begun to integrate express logistics with urban and rural passenger transportation, forming a two-way operation model of bus and freight shuttle taking goods to the countryside, bringing agricultural products into the city, and town and village bus distribution into the village.
Many express delivery companies are also actively participating.
Liang Wei, vice president of JD Logistics Technology, introduced that in recent years, JD Logistics has used its advantages and experience in logistics technology to actively deploy county-level smart parks and accelerate network sinking.
In 2021, JD Logistics has achieved same-day and next-day delivery in 93% of districts and counties and 84% of townships nationwide.
Among them, focusing on the rural co-distribution model, JD.com has built terminal comprehensive service stations based on co-distribution in more than 800 remote township areas with high logistics coverage costs and poor timeliness across the country, reducing logistics and transportation costs for local areas and improving rural areas. User shopping experience.
At present, more than 90% of the co-distribution stations have achieved the next-day timeliness.
New models such as co-delivery and the integration of passenger, cargo and postal services are emerging continuously, and cooperation in express delivery, express delivery, and express delivery has been further deepened.
Data shows that as of now, more than 800 passenger, cargo and postal integration sites have been built across the country, and more than 600 passenger, cargo and postal cooperation lines have been opened.
"The construction of the rural delivery logistics system should adhere to the direction of market leadership and government guidance." He Weida believes that using the bus passenger transport system or the cooperation between logistics companies and postal lines can give full play to existing advantages, reduce delivery costs, and promote the depth of rural passenger, freight and mail. integrated development.
In the future, we should further improve the level of joint distribution of rural logistics. On the basis of promoting the synergy between e-commerce and express delivery in the county, we should carry and integrate rural commercial and trade logistics resources such as daily consumer goods, agricultural materials, and agricultural products, and develop crowdsourcing logistics and the integration of passenger, freight, and express delivery. etc., innovating the rural logistics model.
Promote more outlets to achieve "more capabilities with one point"
One is logistics and the other is express delivery.
In the process of "express delivery into the village", many village-level comprehensive delivery logistics service points with various functions have emerged, providing convenience for farmers to send and receive express delivery and daily affairs.
At around 10 am, more villagers picked up the express delivery at the express delivery service station in Zhenbian Village, Leiyang, Hunan.
"There are more and more express parcels in the village now, and everyone buys a variety of things. Watching them unpack the parcels has given me a lot of experience." Chen Xiu, the person in charge of the service station, said while busy taking them from the shelves to the villagers express delivery.
Talking about his own express service station, Chen Xiu admitted that it was not particularly smooth at the beginning, receiving less than two digits every day, and even fewer leaving the village.
In early 2020, things changed.
Cainiao promotes the "Express Delivery to the Village" project in Leiyang, which not only brings her more resources, but also broadens her thinking during the cooperation process: in addition to sending and receiving express delivery daily, she can also open a canteen and help villagers handle daily bill payment and other matters , the local specialties of the village can also be sold from here.
"Now, my express delivery point is simply a comprehensive service station in the village. Every day is lively." Chen Xiu said that not only her business is good, but everyone's pockets are also bulging. Bamboo shoots, eggs, and citrus in the village have become popular online. The income of some elderly people selling special products at home has even caught up with their children working outside.
"A little more energy" has made rural express service stations more alive, and many places have begun to speed up this work.
The General Office of Gansu Provincial Government recently issued the Action Plan for Accelerating the Construction of Rural Delivery Logistics System in Gansu Province. , undertake all kinds of rural public services, carry out express collection and investment services, and 80% of the outlets have achieved "more than one point".
At the same time, integrate resources such as e-commerce and supermarkets in the village, and use the existing public facilities in the village to build more than 15,000 comprehensive service stations for delivery and logistics at the village level, and basically achieve full coverage of the organized village.
In addition, Jiangsu, Henan, Ningxia, Fujian, Hainan, Qinghai and other places have recently made deployments around the development of village-level comprehensive delivery logistics service points with "one point and more capabilities".
"The effect of 'express delivery into the village' has begun to appear in recent years, and related problems in the development process are gradually being solved." He Weida said, but it should also be noted that there are difficulties and difficulties such as insufficient terminal service capacity, poor sustainability, and weak infrastructure. Pain points still exist, there are still villages without express delivery points, express delivery operations cannot make ends meet, "secondary charges", "non-address delivery" and so on.
Next, we should focus on adjusting measures to local conditions, speed up the layout of rural logistics express outlets, strengthen supervision, encourage the development of "multi-station integration" township passenger, freight and mail comprehensive service stations, and "one-point, multi-capable" village-level comprehensive mail delivery and logistics service points, and promote county-level logistics. The joint distribution of rural logistics promotes the integrated development of rural passenger, cargo and postal services.