A study that highlights the success of the emirate's strategy in supporting cultural industries.. It confirms:

Dubai is a magnet for creative energies

  • Hala Badri: "Dubai has always been a home for many startups that have found their way to the world."

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A study conducted by the Dubai Culture and Arts Authority (Dubai Culture), in partnership with the Dubai Statistics Center, confirmed the growing competitiveness of Dubai on the global scene as the global capital of the creative economy, with the consolidation of its position as a home for creative energies, and an axis of attraction for it from all over the world, in light of its Of the ingredients that qualify it well-deserved to occupy this position.

During her participation in the recently concluded World Government Summit in Dubai, Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, President of the Dubai Culture and Arts Authority and member of the Dubai Council, reviewed the most prominent results of the statistical study, which included performance indicators for the cultural and creative industries sectors in Dubai. From 2018 to 2020, based on the Dubai Framework for Cultural Statistics.

Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum said, "Work is underway at an accelerating pace to achieve the goals of the Dubai Creative Economy Strategy, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, last year, foremost of which is the transformation of Dubai into a future global center for design, and a major home for the creative economy.” Her Highness pointed out that since Dubai was classified in 2017 as the first creative city in design in the Middle East and North Africa, within the United Nations Educational, Scientific and Cultural Organization (UNESCO) network of creative global cities, it launched Several ambitious initiatives within the framework of inter-city cooperation, seeking to occupy this position.

The Dubai Creative Economy Strategy aims to increase the number of creative and cultural companies and institutions to 15,000 companies, providing 140,000 jobs in various sectors of the creative economy, by 2026, and the creative economy’s contribution to 5% of the emirate’s GDP.

Creative Cities Network

Her Highness Sheikha Latifa bint Mohammed noted that Dubai, according to UNESCO sources, "is the first and only city within the Creative Cities Network, which it joined in 2017, at the level of the Middle East and North Africa, which issued an integrated framework for cultural statistics, as well as About Dubai obtaining the title of a city (innovative in the field of design), to be the first to obtain this title at the level of the same region, among the 180 cities from 72 member countries of the network, which proves that we are on the right path towards a real boom in the creative sector on the regional and global level.

Her Highness continued: "The Dubai Framework for Cultural Statistics reflects the keenness of the Culture and Arts Authority to create an integrated and stimulating economic system for cultural industries that supports the creative community and enables it to contribute positively to creating job opportunities for local talents, attracting foreign investment, and contributing more to the emirate's domestic product." .

Her Highness pointed to the qualitative weight that the creative economy carries in the gross domestic product of economies around the world, which Dubai realized early on, and worked to build a strong competitive culture of creativity and leadership at the global level, adding: “International studies and reports have proven that despite what the global and regional economic reality witnessed, Difficulties in the past two years, but the previous years witnessed a great leap in knowledge-based industries globally, including creative industries, which have become an important element of the economic competitiveness of countries due to their contribution to the gross domestic product and the creation of new jobs, as well as the role they contribute to global trade.

starting center

For her part, Director General of "Dubai Culture", Hala Badri, confirmed Dubai's position as a center for the launch of many promising companies that started their path of success from Dubai to reach the world.

She said: "Dubai has always been a home for the launch of many start-up companies, which have found their way to the world, such as the company (Careem), which turned to the world in a deal valued at about 11 billion dirhams, and (Media Net), which was launched from Dubai in various sectors. Advertising, communications and electronic payment, which were acquired by Chinese companies for a value of 900 million dollars (about 3.3 billion dirhams), as well as the company (Souq.com), which was acquired by the Amazon global company, and there are many examples of many similar success stories that have completed their chapters in Dubai ».

And she continued: "The statistical study conducted by the authority, in cooperation with the Dubai Statistics Center, shows that the performance of the cultural and creative sector in Dubai has been largely positive during the last period, as the contribution of the cultural and creative industries maintained their share in the emirate's GDP by 4.02%, which is the percentage The same that it achieved in 2019, in light of the leadership’s continuous support to advance this vital sector and ensure its sustainability and strength.”

Hala Badri explained that the creative economy is fueled by six main creative cultural sectors, including: natural and cultural heritage, books and press, performing arts and celebrations, audio, visual and interactive media, visual arts and crafts, and design and creative services, from which 27 sub-sectors emerge.

to support

The statistical data and results reported by the study show the success of Dubai's strategy in supporting the cultural and creative industries sectors, and attracting creative capital, skills and creative entrepreneurs, as the past period witnessed a steady growth in the number of profitable institutions operating within the cultural and creative field.

The rate of employment within the sectors of the creative economy in relation to the total employment in economic activities in general has witnessed promising growth.

The creative sector is one of the most important sectors that provide job opportunities for young people in particular. One of the most important advantages of this sector is that its players enjoy the spirit of entrepreneurship. Small and micro enterprises constitute the largest percentage (98 percent) of the total number of creative institutions.

In terms of contribution to the overall economy of Dubai, the creative industries sector contributed 4% of the GDP during 2019 with a value of 17.6 billion dirhams, compared to approximately 17 billion dirhams in 2018. The statistical study showed that, according to preliminary estimates for 2020, the industries sector witnessed Creativity decreased by 11.0% from 2019, which is considered a natural decline in 2020, due to the pandemic conditions that affected sectors and economic activities and activities around the world, and the decline in demand, especially for recreational goods and services.

partnership

The Executive Director of the Dubai Statistics Center, Arif Obaid Al Muhairi, explained that the partnership between the center and the Dubai Culture Authority comes within the framework of government integration to support government policies and strategies, noting that this step came in support of the Dubai Creative Economy Strategy, which is one of the arms of the new economy based on knowledge and creativity. and enhancing its contribution to the emirate's GDP.

Latifa bint Muhammad:

• "Work is underway at an accelerated pace to transform Dubai into a futuristic global center for design and a major home for the creative economy."

• «Creative industries have become an important component of the economic competitiveness of countries due to their contribution to the gross domestic product and the creation of new jobs».

The study was prepared by "Dubai Culture" in partnership with "Dubai Statistics", and was based on the "Dubai Framework for Cultural Statistics", the first of its kind in the Middle East and North Africa.


• 4% of the GDP was contributed by the creative industries sector during 2019.


• 15,000 companies, providing 140,000 jobs in the creative economy by 2026, which the Dubai strategy aims to achieve.

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