Recently, the "Research Report on the Development of China's Internet Literature and Art (2020~2021)" (hereinafter referred to as the "Report"), organized by the Network Literature and Art Communication Center of the China Federation of Literary and Art Circles, was published by the Social Sciences Literature Publishing House in the form of the "Blue Book of Internet Literature and Art".

The full text of the "Report" is 350,000 words, which comprehensively presents the overall appearance of the development of online literature and art from 2020 to 2021.

  The "Report" shows that, in general, in 2020 and 2021, online literature and art will progress through adjustment and develop through innovation. Art and technology complement each other, career and industry go hand in hand, and effectively satisfy the diversification of the people with rich and diverse works. , personalized aesthetic needs, fully demonstrating the vigor of new things and the vitality of new forms of literature and art.

Among them, creative production actively reflects the development of the times and social changes, the themes and types are rich and diverse, the type of production is advanced in depth, the IP development is diversified and refined, the awareness of quality is the king, the literature and art industry maintains a rapid development momentum, new forms , New business formats continue to emerge, literature and art "going overseas" continues to advance, showing the overall keynote of steady development and innovative development.

  According to the "Report", online literature and art have shown many new development trends in the rich practice and innovative development.

It mainly includes the promotion of high-quality development by high-quality production, the accelerated evolution of literature and art from "digitalization" to "digital intelligence", the obvious trends of mobile, video, socialization, and interaction, and the innovative integration of traditional literature and art and network literature and art. Promoting in-depth, highlighting characteristic development and innovative development in Sino-foreign exchanges and mutual learning, cultural and artistic identity and status are increasingly mainstreamed, further strengthening responsibility in the construction of a cultural power, and vigorously promoting international communication capacity building while taking advantage of advantages.

  As the most innovative and dynamic field at present, the development of the Internet profoundly affects all aspects of the country's political, economic, cultural and social life.

As a combination of science and technology and the field of culture and art, the development of online literature and art is also changing people's ideas, aesthetic tastes, and lifestyles, reshaping the media ecology and art ecology of contemporary Chinese literature and art development, and affecting literary and artistic creation, production, All aspects of dissemination and appreciation.

The purpose of writing the "Report" is to conduct in-depth research on the creation, production, dissemination, appreciation, and commentary activities of online literature and art on the basis of analyzing the current situation, and promote the prosperity and development of online literature and art through the mutual guidance and promotion of theory and practice.

The "Report" mainly includes five parts: "General Report", "Typical Form", "Technology Empowerment", "Main Responsibility" and "International Vision". Blue Book".

On the basis of the first blue book, the book further bases itself on the practice of online literature and art, focuses on creation and production, grasps key points, strengthens key points, highlights innovation points, and more accurately describes and reveals the overall characteristics of the annual development of online literature and art and typical online literature and art. The distinctive features of the form, and appropriately strengthen and expand the depth and breadth of theoretical research, provide a useful reference for government management departments, industry associations, industry, and academia.

(Author: Li Xiaomeng)

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