EL MUNDO exceeds 90,000 digital subscribers

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EL MUNDO has surpassed 90,000 digital subscribers this March.

In little more than two years, the general newspaper of Unidad Editorial has managed to gain the trust of many of its most loyal readers, who have also mostly opted for an annual subscription, which makes clear their firm commitment to the values ​​that this publication represents .

To this portfolio of more than 90,000 people must be added the more than 40,000 digital subscribers of

which places

[You can become a subscriber to EL MUNDO here]

The crisis in the PP, whose information this newspaper led at all times, and the subsequent invasion of Ukraine have triggered the rate of registrations in recent weeks.

Specifically,

have joined this community in the last month.

And 61% of them have signed an annual commitment, showing that it is a long-term commitment to this header.

If during the PP crisis it was the intra-stories with exclusive information (who "cheated" on Casado, Ayuso's secret date...) what most attracted our most loyal readers, with the outbreak of the war in Ukraine our subscribers became They have been interested in the reports on the ground of the special envoys of EL MUNDO, as well as profiles of the great protagonists of the conflict, the analyzes and the interviews with experts (Yuval Noah Harari, Niall Ferguson, Anne Applebaum...) that help to give context and understand what is happening in Ukraine.

Subscriber record.

March 2022

Likewise, our premium readers have been able to exclusively enjoy the texts of

's special correspondents to Ukrainian cities such as Kiev, Zaporiya or Mariupol.

With their contributions, the

on the ground of the Spanish press is completed.

Of the total portfolio of subscriptions, 70% are annual, the best figure to date.

It is a balance that shows the commitment of readers by this means and it is a figure that has not stopped growing since in November 2019 EL MUNDO launched the

among the large Spanish newspapers.

data (the rate of casualties) since the launch

has also been registered in this month of March .

70% of subscribers are annual, the best figure to date

In addition, this continued growth of the

model has not damaged the traffic received by our website.

in the main metrics, especially page views, far behind its competitors.

Apart from the most current issues, EL MUNDO has also published some of its most successful regular specials at the start of the year: the special with the richest Spaniards and the one with the best schools.

Both contents are also among the most consumed by subscribers.

But the informative offer goes beyond the news itself.

EL MUNDO subscribers also receive some exclusive

every day , such as the Premium Advance newsletter, to find out every night and before anyone else the best and most exclusive content that we will publish the next day, and Five Topics of the Day, with a review first thing in the morning with the most important information from the international press.

Both have an open rate that is double the industry average.

The offer of newsletters does not stop there and already has a fortnight, after the launch in recent weeks of the weekly newsletters of LA LECTURA and YO DONA and the daily newsletter with the latest news on the war in Ukraine.

In total, our

have 200,000 subscriptions, highlighting the daily recommendations of the director,

In addition, weekly, subscribers can also receive suggestions from the sections that make up the newspaper: Economy, Sports, Paper, Technology, Chronicle, Metropolis or LOC.

These will be included in the different

, prepared by

, focuses on the best reports of the last seven days;

LOC provides recommendations from the world of the heart chosen by

;

adds the vision of

on the situation of the national and international economy;

stands as the gastronomic guide;

Sports Week acts as a beacon before major sporting events and Pixel reviews the great technological advances.

In this strategy for innovation, EL MUNDO also made a great commitment to the podcast, launching the first daily general information podcast in Spanish, EL MUNDO al día, presented by

and that follows the model of other references such as

or

His success has been immediate -everyone can be heard here- and this week it will reach 2 million views.

You can become a subscriber to EL MUNDO here.

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