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If you follow the activity and designs of

you may have already heard: the brand has

.

So, just as it sounds, after a few months in which it seemed that all the efforts of the brands were (and are) focused on returning to the face-to-face.

The

had already tried their luck, like many other houses, with

, so this step is natural for the company, despite the fact that it does not take away an iota of surprise and innovation.

So much so that it may be convenient to unravel little by little both what has happened and

.

What is Metaverse Fashion Week

Well, just what you suspect:

.

Specifically, in the space called

, in collaboration with

, the

, as told by Dolce & Gabbana, the firm that has been the headliner and one of the main claims of this event.

In order to go to it, it was necessary to enter a URL address and

.

The next step, as in any 'gamer' experience, is the

our

From there, you could 'enter' (simplifying the term) in the Dolce & Gabbana pop-up located in what they have called

, and that is selected by UNXD , with whom they had previously collaborated to launch their first NFTs.

As with those Non-Fungible Tokens, this proposal from the Italians who have explored black lace and traditionally feminine sensuality to the limit has been purely digital:

Be careful , they are not the only ones who have been in this first edition: we must add the names of

What is the metaverse (and why is it important)

Decentraland, the decentralized virtual reality site where the first fashion event of these characteristics took place, consists of a

.

That is,

that belongs to you;

an

and with which, in principle, you can do whatever you want.

Like the one that is done with a piece of land to build the house of your dreams.

This concept is important, since

the truth is that there are

that arise as a result of various technologies and research and design studies.

"To make it simple,

" explains Javier Plazas, Strategic Foresight specializing in luxury and digital disruption.

Also, being a decentralized environment, people will be able to move from one site to another without having to log in.

To make it even clearer: right now, if you want to move from one social network to another, you have to go in and out, providing the same data over and over to different sites.

Not here.

Before the most alarmist raise their hands to their heads thinking that we are going to spend the day locked up in front of a screen and lose human contact, something very important should be highlighted.

"

specifies Plazas.

"We should talk about

:

, but we are going to generate experiences in both worlds."

And part of these experiences go through

: for it to be a metaverse, it is essential to be able to communicate between users and buy and sell;

"develop a normal life in the digital environment".

Another call for calm: despite the fact that acts are beginning to be seen and communicated in the metaverse, the truth is that this is not going to be something generalized immediately:

although we hear a lot of news about brands that are just starting out, what they are actually doing is testing or measuring the opportunity cost of not being there, especially to incorporate talent," says Plazas.

After all, it is a natural evolution of the web: from 1.0, which was the most business-like thanks to dot-coms, we have moved on to 2.0, the social one.

The next step, you already know: this 3.0, this decentralized web.

What does the metaverse have to do with cryptocurrencies and the Blockchain?

The simple and quick answer is “

”, since

.

For example, to acquire the NFT that opens the doors to a plot of land in Decentraland, you need the MANA cryptocurrency, which is based on the Ethereum Blockchain, another cryptocurrency as popular as Bitcoin (although its mainstream level is hard to reach).

"The metaverse is the conjunction of several technologies, among them, the blockchain,

which, as its name suggests, are

or authenticity of assets," explains Plazas.

"For example,

to avoid risks to suppliers, end customers and suppliers of materials."

Some uses?

Detect and prevent counterfeits or more quickly implement sales of stock or reuse systems aligned with sustainability.

Other of these technologies involved, as already mentioned, are cryptocurrencies, but also augmented and virtual reality, in addition to the need for a

, a virtual purse that will allow both this movement and purchases and sales.

But none of this will happen until powerful 5G (or even 6G) is developed, because the "need for computing" is still too high, says Plazas.

"In order for the entire world population to have access to this, we need a series of technologies that are not available to everyone, so it is still missing," he continues.

"But the necessary steps are being taken so that this will develop within six or ten years."

NFTs and the metaverse

Although the first is still a difficult concept to get down to earth for many people, the acronym sounds a bit more in the sense that it has been something a bit easier to execute and implement by different companies.

Simplifying it,

It is very well understood when

, even the phenomenon of speculation that moves around this universe to which we are still getting used to.

"Of course there is speculation, but also as in contemporary art. Or isn't there speculation in ARCO?" comments Javier Plazas with a smile.

However,

Although there is a general consensus that art does not have a clear function in daily life (although we can talk about various psychological benefits),

.

Therefore, those of us who are tied to the physical world can have a hard time understanding why on earth we would want

.

Well known is that phrase by Carrie Bradshaw who said that she liked to have her money where she could see it, hanging in her closet.

Here it would be, rather, on the screen.

Those who have ever played

(or why not,

), will have a little easier approach to this idea of ​​buying digital fashion: the first thing that is done in these games, as in many others, is

.

And

Therefore, if in the future we are going to develop part of our daily activities (work and personal) within the metaverse, why not have

that we really want to give?

Why fashion wants to be in the metaverse

Beyond the FOMO, the sector has as many

as any other company.

Plazas maintains that they are "

" because

Something that at a sociological level "is going to allow

", says Plazas, and that at a business level, is a gold mine for brands.

"There is the possibility of having

," says the expert.

"Beyond the playful part, the important thing is that

. Therefore, there will be an

, like now And

there will be things that go out of style and end up on the second-hand market", he comments. And if according to the latest report from Adevinta's Digital Pulse, in 2021 fashion "has been the product that has been most consumed online in Spain (54%)" and "the demand for second-hand fashion and luxury accessories has grown by 96% in the last year", the drawing takes on more and more shape.

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