China News Service, Beijing, March 22nd (Liu Yue) On the 21st, the opening ceremony of China Huafu Week of Dubai World Expo and the Chinese Culture Promotion Association Cheongsam Art Committee Clothing Brand Exhibition Center, the award ceremony for entering the Rongjin Culture Rongyi Guofeng Pavilion was held in Beijing. .

Award ceremony.

Photo courtesy of the organizer

  "Cheongsam everywhere" is a major feature of the award ceremony.

All kinds of cheongsams are displayed in the window, or clustered with flowers and blue background, with deep charm; or hollow design, retro style; or multi-color stitching, bright and playful, dazzling.

Exhibition cheongsam map.

Photo courtesy of the organizer

  Interestingly, a unique cheongsam and silk scarf show was also held on the spot.

I saw models dressed in all kinds of cheongsams in the form of Pingting, or with silk scarves tied around their necks, or displayed on their shoulders, or lightly placed on their wrists, elegant, smart, and gorgeous.

Different from the classic cheongsam, the "Tiger Recalling the Flowers" above the silk scarf shows the charm of a mix of softness and rigidity.

Live models show photos.

Photo courtesy of the organizer

  "In me the tiger sniffs the rose" is the famous poet Yu Guangzhong, translated from the classic poem "In me the tiger sniffs the rose" in the masterpiece "In me, the past, the present and the future" by the British poet Seagriff Sassoon .

The implication is that even if you are as strong as a tiger, you will be convinced by the gentleness of roses, showing both the masculine and feminine sides of human nature.

For cheongsam culture to develop rapidly, it also needs to be based on the "multi-facetedness" of the times. The combination of classical cheongsam and "tiger sniffing roses" scarves shows the charm of the fusion of Eastern and Western cultures.

Live models show photos.

Photo courtesy of the organizer

  Shao Guang, assistant to the chairman of the Chinese Culture Promotion Association and director of the Qipao Art Committee, said that the creative transformation and innovative development of traditional Qipao clothing is conducive to the empowerment of traditional craftsmanship by modern design.

Shao Guang, director of the Cheongsam Art Committee, delivered a speech.

Photo courtesy of the organizer

  Yin Lili, director of the clothing brand exhibition center and founder and CEO of Rongjin Culture, believes that the cheongsam product itself carries the craftsman spirit of pursuing excellence and the long-standing cultural self-confidence. The integration of traditional craftsmanship and modern design aesthetics will better promote cheongsam industry development.

Yin Lili, Director of Apparel Brand Exhibition Center, delivered a speech