Four adult accounts that sweep TikTok and you can't miss it

It is the quintessential youth social network, with its basic language of short

and

that exhibit absurd challenges, dances, makeup, changes of clothes... According to the latest data, in Spain

has

( 56.8% women), of which 41% are between 16 and 25 years old.

But there is another TikTok, we are not going to say that it is elderly, but it is definitely an adult, that has sneaked into the 'entertainment platform' (they don't like anything that we call it 'social network') to destroy everything.

A not insignificant

are

and claims content beyond the tonuna of the day: languages, marketing tips, travel, cooking, law, sports, motherhood... We have spoken with some

who are already years old and are sweeping like the most pipiolo pipiolo.

MOTHERHOOD, HALF SERIOUS, HALF JOKING

La Chica Bona (

Winner in the Good Vibes category at the No You Know Everything About TikTok Awards, she dedicates her videos to talking about motherhood in a fun way, and affirms that TikTok has been part of her therapy to overcome difficult moments such as postpartum depression.

"I opened my TikTok account in August 2019 after accidentally finding a video that I loved. Little by little I realized that it was something different and I felt the need to create content. That's how I realized how much fun In fact, thanks to the creation of content on TikTok I began to feel better emotionally. Over time, and after going to a professional, I realized that at that time I was overcoming postpartum depression and TikTok had a role important in my improvement.

The videos of this tiktoker revolve around the daily exercise of

, "something that has been idealized or demonized over time, there was no middle ground. My goal at all times has been to show life and motherhood from a natural

and

mixed with

This has allowed me to

with the community in a very direct and sincere way. Many of the users feel identified with my content and obtain another point of view on these issues thanks to my videos ".

ENGLISH WITH HUMOR

Caroline (

This English teacher shares her knowledge on TikTok... and her bad jokes in her native language.

For her, this 'adventure' began a little over a year ago, when a friend told her that she had to enter the platform because she was going to have fun.

"Also, my intuition told me that this was for me. Since English is my thing -I have had a teaching company for 15 years-, I thought that TikTok offered me the opportunity to convey that this

can be learned in

That's why I joined. The

I recorded got a lot of

, two million views (my initial goal was to reach 1,000 followers)." According to Caroline, her purpose is to convey that learning a language is not boring or difficult, "that's why I wanted to get closer to more users, join the community and keep growing ".

Regarding the keys to its success, he believes that it is due to its proximity.

"I always try my best to empathize with people, answer comments, give feedback..." she says.

And he adds: "In addition, my maturity allows me to have a humble vision and I think that users value this positively."

VERY SERIOUS LEGAL MATTERS

Xavi Abat (

Xavi Abat has been a lawyer for more than 20 years.

A little over a year ago he decided to follow the advice of one of his clients and opened his TikTok account.

For his videos, Xavi prepares content on legal matters, gives advice and resolves doubts from users in a creative, very close way.

His goal, he says, was to "gain visibility and make myself known. I also wanted to express myself within the platform. TikTok is very close to me, since I am a person who likes to have fun and share, and the platform, with its authenticity." , allows me. All my initial objectives have been more than fulfilled".

The key to his success, he believes, lies in the fact that he transmits a lot, "that I am a close lawyer who connects with the community. I show myself on TikTok as I am, and people appreciate that." .

DIGITAL MARKETING FOR DUMMIES

Fatima Martinez (

This digital marketing expert shares her knowledge from TikTok, where she came from a professional imperative, she explains.

"Because of the classes I teach, I need to have accounts on all social platforms to be able to talk about them with knowledge of the facts. When TikTok was launched in Spain, I started messing around and thought why not share marketing content, training, tools... "I'm sure some users might be interested in learning new things."

The first video where she came out talking about the Digital Marketing courses that she taught as a Google Activate teacher went viral "and from then on I understood that this was the type of content that could fit in".

At TikTok, explains Fátima Martínez, she had a clear objective: "Share

that would really help users and also something very important, continue developing my

 TikTok offers us much more

than any other platform and that results in knowledge, recognition, prestige and image of our own brand". 

What TikTok has given this professional is not little.

Apart from the community that has been created around her and that has allowed her, she says, to cross borders to give training and

"in Miami, Ecuador, Tijuana... as well as many Spanish provinces", it has also encouraged her to collaborate with

publishing her second

with Anaya Multimedia ('The TikTok Book: the essential guide for entrepreneurs, professionals and companies'), being hired by companies and individuals to design their digital strategy on TikTok...

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