The Benidorm Fest triggers the career of all artists: more listens, hundreds of gigs and new songs

Benidorm has implanted that image of territory of

and

for a large part of the inhabitants of this country.

Reason is not lacking either and they know it and assume it.

In the middle of winter, if what happens there can be given that name, it's not difficult to find

shouting any impossible song. decipher by the doses of alcohol.

But let's leave the people and go to the music.

Not the one that that English band sings, don't worry.

But to the one that between January 26 and 29 she brought together 13 artists -Luna Ki did not get to go because she did not give up autotune- in the city of Alicante to choose the next Spanish representative in Eurovision.

What happened there, controversy included, you already know and if not here is a summary: Chanel will travel to Turin as the winner and favorite of the jury, Tanxugueiras conquered the public with 70% of the telematic vote and Rigoberta Bandini already left us an anthem for the next years.

But if they start reciting it won't be difficult for them to say the names that we are missing: Azúcar Moreno, Blanca Paloma, Gonzalo Hermida, Javiera Mena, Marta Sango, Rayden, Sara Deop, Xeinn, Varry Brava and Unique.

Now let's travel to January 1, how many of these could you say?

Do not say the answer, let's not dismantle the thesis.

But the reality is that something happened at the Benidorm Fest, with the final of which TVE achieved 21% and 6.5 million people watching it at some point.

And that something is the take off or the consolidation of the career of many of the artists who lived there for a week in January.

Rigoberta Bandini, in her performance in BenidormEFE

Of Chanel little can be said.

She came to the festival with a career in musicals behind her but without a single in her repertoire.

With the first,

, made up of a team led by Leroy Sánchez, she will go to Eurovision and only two months later she already has 62 million listeners on Spotify.

and saw the video clips of Shakira, Beyonce, JLo or Thalía just happened," the singer confessed last Monday in the presentation of the video of her song.

It is not necessary to explain more the change of her life.

Something minor has been the change in Rigoberta Bandini, perhaps the great star before the festival was held, but she has also experienced it.

To translate it into facts:

will perform this summer in more than twenty festivals throughout Spain, she will do her first concert in Mexico in May... And, less tangible, her Ay Mama is already an unrivaled female anthem, as was demonstrated last 8-M, playing throughout Spain and as can be seen any night in any gambling den.

But if anyone knows about festivals this summer, they are Tanxugueiras, which at the moment

.

«We are not going to set foot in Galicia this summer other than when we sing there.

We are already aware that the holidays this year are at Christmas », she ironizes with her good Galician accent Olaia Maneiro, one of the three members of the group on the other end of the phone.

They don't really care though.

“It is very nice that people want to come and see us.

There are even people who are learning Galician to understand our lyrics.

That is incredible".

Tanxugueiras, the great beneficiaries of the Benidorm FestE.

m.

Much of the blame for this success comes from Benidorm, where they were the public's favorites when they presented Terra in December.

«For us the festival was a turning point because so much exposure makes them know you and call you.

You have to know how to manage it psychologically, but it helps a lot to give visibility and to show that there are no

», remarks Olaia, who assures that there will be «more music», especially in Galician but without giving up options.

"It doesn't mean that we don't do some collaboration in Spanish, Basque or Catalan if what they offer us is cool, but we vindicate tradition."

Beyond the list of favorites, the impulse has also reached established singers such as Rayden, with more than twenty concerts already closed, or

.

«It has been great for us and it has been a hell of an exhibition.

It has also

, it has made our recovery much faster when there was a lot of uncertainty and that is cool because we also have 12 people with us on the road”, details Óscar Ferrer , Vocalist of the band.

With their hit

and their red jumpsuits they are going to tour the whole of Spain this summer.

«It is a hymn of joy and enjoyment, which is what we need.

This is what music gives, which has been shown to work in prime time no matter what they say».

Rayden, on stage in BenidormEFE

,

,

or

also arrived in Benidorm

, who suddenly found themselves with a career that they did not count on.

The case of the man from Madrid is quite eloquent: the reproductions of his song Eco have already reached one million on Spotify and exceed two million on all platforms;

today he premieres the video clip of his single and in just a month he will premiere new songs.

“It has been a brutal change.

The pros of going to Benidorm cannot even be counted and the only con is the large-scale exposure, but that can be managed", explains this young man, also a student of Political Science, who is clear about the great contribution of the Benidorm Fest: "

that is usually necessary when starting in this.

«You begin to receive many calls, you position yourself and you have a media focus.

because we had never acted in such a big place, "says Matt, one of the members of Unique, whose song Best went from 2,000 listeners to 50,000 that week and today exceeds the 380,000.

Something similar has happened to Sara Deop, the youngest of the participants at just 19 years old, who just released a new single just two weeks ago:

.

«Benidorm has accelerated everything in my career.

Being there was a challenge for me and it has helped me a lot to get fans, not only in Spain but abroad because I receive many messages », explains this Mallorcan, who did not manage to overcome her semifinal with

.

"

."

Varry Brava, with his theme RaffaellaEFE

In fact, she is open to collaborating with one of her colleagues at the festival because the artists'

group is still active.

A group that also includes Blanca Paloma, one of the surprises in the first semifinal with her ballad

.

That theme, which already exceeds 400,000 listeners on Spotify, is the only one from Elche at the moment.

Although that will change on April 15 when there will be a new release.

«

», She relates.

Even for those who were not present -Luna Ki-, sang from their hotel room due to Covid -Gonzalo Hermida- or did not go on to the next round -Javiera Mena, Marta Sango and Azúcar Moreno-, the Benidorm Fest has been a boost.

They have all increased or recovered their presence at festivals and gigs spread over the coming months and have seen an upturn in their listening on platforms.

It has even allowed some like the Salazar sisters to be placed on the radar of the new generations.

Óscar Ferrer, singer of Varry Brava, already says so.

«

».

With this balance and despite the controversies, requests for a second edition should skyrocket.

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Know more

• Spotify

• Galicia

• Mexico

• Chanel Terrero

• Eurovision

• Rigoberta Bandini

• benidorm fest

• Articles Pablo R. Roces

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