Yolanda Díaz and Anne Hidalgo, to the conquest of the Mediterranean left

A river uprooted, gain of fishermen.

second vice president of Spain, and

mayor of Paris and socialist candidate for the French presidential elections next April,

know this well .

They are women of very different character, but they share the common ambition of uniting in their respective countries a fragmented left, confused and anxious for someone capable of turning the game around.

They exude leadership ability and are charismatic, but will that be enough?

The Spanish vice president has been fine-tuning her physical presence until she achieves a

She controls the political dynamics, wields the art of seduction by appealing to the emotions, and counteracts her self-confidence with a hint of shyness, evident in her tone and persistently downcast posture.

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With his new project he seeks to unite the political forces that are to the left of the PSOE.

in the subtle aspect, and this will be a magnificent trump card when she undertakes that spring tour that will take her to all the regions of Spain, almost door to door, to listen, gain support and measure strength.

Once finalized, it will decide if it appears to the elections.

Anne Hidalgo, mayor of Paris and socialist candidate in the next general elections in April, conveys to the citizen the feeling that

She is from Cadiz, although her parents immediately emigrated to the city of Lyon.

In 2014 she became the first woman and immigrant to occupy the seat of the Parisian city hall.

He is loquacious, speaks a Frenchified Andalusian and is

(little dress) Chanel style.

He can't help but carry some of the attributes of the most stereotyped country in the world, such as his stubbornness, although it could well translate into a natural self-confidence.

The French left scuppered its proposal for primaries among progressive candidates with the idea of ​​presenting a single presidential candidate and now it is up to him to thrive among broken dreams.

Everything indicates that it

Challenges and possibilities

One after another defiantly wave the flag of the left and have been making their way to power.

Now they have in their hands to give the Mediterranean left a purely feminine accent.

Let's see what the experts think.

Pedro Riera Sagrera,

professor of political science at the Carlos III University of Madrid and expert in electoral behavior and institutional engineering, advances that, in general, "women can be perceived in politics as people more capable of reaching agreements and this is a rising value when faced with a scenario of partisan fragmentation, parliamentary minorities and coalition governments".

The strengths of Yolanda Díaz

Yolanda Díaz, Second Vice President of the Government.

It is a trait that he highlights in Díaz: his

which he has shown by reaching agreements with both the CEOE and the unions.

"It's a very interesting feature for her, given her status as Labor Minister, but especially as part of a coalition government."

On the other hand, he considers that she starts with an advantage: "Unidas Podemos has difficulties in attracting the female vote. Having a woman precisely at the head of their candidacies can help counteract that effect."

In her opinion, they are perceived as capable politicians who know how to solve citizens' problems.

"It's a thing," she says, "that is valued and that once played against women, who were perceived as less competent in politics."

Both of them have held important positions of responsibility with relative success, as she details, and this increases their image as competent managers.

"Both of them could be considered

and this experience could initially be very positive."

a campaign style

For

strategist and political consultant, Díaz and Hidalgo share a hegemonizing will: "Both seek to set up projects for large majorities of the electorate, without adopting a strategy of seeking the political center, but rather identity and from ideological and programmatic coherence."

They start, as he says, from principles and values ​​and establish a narrative that antagonizes the adversary.

"It is a very powerful

- in the sense of political theory, not as it is used colloquially - that is used today by most world leaders."

The leadership, its feminism, its discursive strategies of an identity and populist nature allow, according to Sanmartín, a great attraction among its natural voters.

The difficulty, therefore, would not be in them.

"The problem both of them have," admits Riera, "is that

This means that their possible electoral appeal is greatly affected. The case of Hidalgo is especially interesting, because in a semi-presidential system like the French one, parties should matter less. But they don't."

Differences between Diaz and Hidalgo

Anne Hidalgo, mayor of Paris.

In the case of Díaz, Sanmartín believes that he will need to mobilize the electorate disenchanted with Podemos.

"To do this, it must build a narrative that generates a

that brings together and attracts the vote, and that is done by establishing a discursive border that clearly delimits who they are and who we are."

As for Hidalgo, he thinks that his main obstacle is the deep division of the French left.

"His initial strategy of proposing or suggesting primaries among all the leftist candidates for the formation of a unitary political project, against the other conservative and ultraconservative parties, was

The alternative to that was an atomization of the options and left-wing offers and, in a two-round presidential system, it was a total condemnation of the failure of the left and the certainty that no candidate would pass As an idea it was fine, but it did not prosper and greatly complicated Anne's positioning strategy Gentleman".

With an eye on Ukraine

However, the Parisian mayor has a privileged level of knowledge as she is part of the French party that at one time was the most important in the country.

"However," adds Sanmartín,

and this makes it difficult for her real possibilities as a candidate to be politically viable. It has little in common with Yolanda's strategy, because it does bring everything together. what is to the left of the PSOE. On the other hand, it has an antagonistic strategy with respect to the right that can allow it to attract, as Pablo Iglesias did, important layers of the electorate".

It is something that allows a parliamentary system and not a presidential system like the French one.

In spite of everything, Hidalgo is convinced that

that will pull the left out of the bottom of its abyss, over and above its atomization and the unwillingness on this flank to give up political space.

For his part, Riera concludes his reflections by recalling that, in France, although there is a great tradition of candidates for the presidency -Ségolène Royal, Marine Le Pen and now Hidalgo-, none has ever managed to win.

And he adds one more nuance:

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