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for the Elderly Elderly "health army" team grows massage instrument is expected to upgrade intelligent "new favorite"
【Key words】Sphygmomanometer, thermometer, blood glucose meter, massage equipment, health care products
According to the seventh census data, my country's population aging has further deepened, and the population aged 65 and over has reached 13.5% of the total population.
The aging population also promotes the growing ranks of the "health army".
The survey shows that improving the prevention of three highs, cardiovascular disease and improving immunity are the three health care directions that the elderly are most concerned about.
Sphygmomanometers, thermometers and blood glucose meters are the most commonly purchased medical equipment in elderly families, and massage instruments are expected to be upgraded to smart "new favorites".
Massage equipment and sphygmomanometers have become "new favorites" for elderly families
According to the "Market Insights on Health and Wellness for the Aged Population" from a research institute, natural conditions such as physical aging are the most important reason for 78% of the aging population to pay attention to health and wellness, followed by the impact of living environment and air changes on health.
At the same time, irregular lifestyles, lack of exercise, and unhealthy eating habits have all contributed to the aging population entering the "health care army".
Improving the prevention of three highs, cardiovascular disease and improving immunity are the three health care directions that the elderly are most concerned about.
In terms of how to maintain health, the doctor's advice is very important. Taking nutritional health care products and regular physical examinations are all health care methods they often use.
At present, sphygmomanometers, thermometers and blood glucose meters are the most commonly purchased medical equipment in elderly households.
In the future, massage instruments and sphygmomanometers also have greater potential space.
The survey shows that 36% of the surveyed elderly families plan to purchase massage equipment in the next 1 to 2 years, ranking first.
At present, the most popular massage products on the market for the elderly include foot massagers, leg massagers, cervical spine massagers, waist massage pads, etc. "big ones" such as massage chairs that can massage the whole body are also popular on the list.
A footbath that can massage the feet at a constant temperature does not distinguish between old and young users, but it is labeled as "send to parents", and it has been steadily sent to the best-selling footbath.
Reaching the height of the calf, the heating spreads all over the body, and multiple sets of electric massage discs cover the entire sole of the foot, simulating the massage techniques of top, kneading, kneading and buttoning of human hands, and feel the comfortable massage like a real person.
Smartwatches gradually add blood pressure monitoring function
In terms of wearable devices, the elderly hope to monitor blood pressure, heart rate and blood sugar, and women pay more attention to the monitoring of blood sugar by wearable devices.
A reporter from Beijing Youth Daily found that "blood glucose meters" on the market are often associated with keywords such as "elderly people" and "home use". "Easy to operate, easy for parents to use" has become a product selling point.
For other more common wearable devices such as smart watches and pedometers, measuring heart rate is already a basic function. Now many technology companies have begun to explore the market for blood pressure monitoring products. For example, domestic brand Huawei released its first product at the end of last year. Smart watch for measuring blood pressure.
In addition, the brand is developing wearable blood pressure measurement equipment with home medical-grade high-precision blood pressure measurement as the core, and is launching hypertension management research with well-known domestic institutions to explore innovative active health management of blood pressure from screening to early intervention.
This means that in the future, people can check blood pressure in real time anytime, anywhere through wearable blood pressure measurement devices, so as to detect and intervene in hypertension treatment from an early stage.
Few access to knowledge often fall into "health product scam"
According to the survey, in the past year, the average expenditure of the interviewed seniors on health and wellness was 8,351 yuan, 44% of them spent between 1,001 and 5,000 yuan a year, and 28% spent between 5,001 and 10,000 yuan.
In the coming year, 72% expect to increase spending on health and wellness.
It is worth noting that the introduction of others and online platforms are important channels for the elderly to choose health care methods.
Among them, medical staff, medical professional platforms, and store clerks are the most widely recommended.
The elderly also face practical difficulties in maintaining health. The most common difficulties are the lack of access to knowledge and the lack of understanding of health knowledge.
Therefore, "health product scams" are frequently reported in the newspapers: some criminals take advantage of the fact that the elderly pursue health and have relatively weak ability to distinguish and judge, and constantly renovate their methods to induce and deceive the elderly to buy so-called "health products".
In view of the fact that the elderly pay attention to health preservation, some health care institutions often attract the elderly to participate in the form of health lectures, gifts, cash back, free physical examinations, etc., and then promote products or even defraud.
The price of such health care products is inflated, and a "course of treatment" can easily cost several thousand yuan to ten thousand yuan.
Recently, a representative of the National People's Congress put forward a proposal to adhere to the "one game of chess" nationwide, and carry out a special governance of "deceiving the old and pit the old" in the health care product market nationwide, so as to curb the chaos of "deceiving the old and pitting the old" in the health care product market.
Establish a multi-departmental liaison and consultation mechanism, severely crack down on unscrupulous merchants using health products to "deceive the old and pit the old", and focus on increasing the precision crackdown on areas with prominent problems.
At the same time, strengthen the supervision of false propaganda of health products, openly supervise and report hotline, and play the role of public supervision.
Text / Our reporter Chen Si