Duty Notes
Internet celebrity secretary Wu Yunbo: sell beef in the village farther
I live in the grasslands of Inner Mongolia, and what I care most about is how the villagers can live a good life.
Looking back decades ago, the predicament of my hometown cannot be described with the word "poor".
At that time, he lived by selling beef.
But it is only scattered to buy and sell, the quality is good but the price is not high.
Actions speak louder than words, and words are the first.
Since I was the secretary, I have been thinking about how to make the beef in the village sell better and how to make the farmers live a better life.
After the outbreak of the new crown pneumonia epidemic, sales in various places encountered an unprecedented cold.
Our village is no exception. Sales points are closed, and even a pound of beef cannot be sold.
When I was trapped in the village at that time, I began to try to use short videos and live broadcasts to tell the story of the grasslands.
If there is no professional equipment, use the simplest method to record; if there is no famous scenic spot, just take pictures of the most natural hometown scenery: cows basking in the sun leisurely, "cow devil" drinking water in the cowshed, herdsmen on horseback grazing in Horqin grassland...
The first time I did a live broadcast, it was an experience I will never forget in my life.
Blushing, heartbeat, speech stuttering, eyes not knowing where to look, making a lot of jokes.
The villagers also don’t agree that I bring goods through live broadcast. Many people think that I can’t even speak Mandarin well. How can I broadcast beef online?
However, people's consumption habits have already changed, and it is definitely not a long-term solution to rely on offline physical stores to sell beef.
In order to sell more beef in the village and sell it farther, so that the villagers can live a good life, I must take the step of bringing goods through live broadcast, and I can be regarded as being "forced to Liangshan".
When I first started the live broadcast, my live broadcast room had more than 1,000 fans, about 90% of which were still villagers in my own village.
In order to live up to everyone's expectations, I have to grit my teeth and persevere.
The villagers in Dongsala Gacha are also with a knife mouth and a tofu heart. They are still patiently studying the skills of making videos with me, and learning how to let netizens join our live broadcast room.
Since the launch of the live broadcast, many netizens have seen the real production process of beef skewers and beef jerky, and the market has opened up at once.
Now there are 234 households in our local area, 60% to 70% of farmers and herdsmen have their own cars, and household appliances are already readily available.
Seeing this, even my parents who didn't support me at the beginning began to "support" our cooperative, and even put all their belongings into the cooperative.
After continuous expansion, the industrial chain of the cooperative has also continued to expand. At present, the products that have been formed include chilled fresh meat, beef jerky, dairy products, as well as a dazzling array of cooked food such as beef head, beef trotters, and sauce beef.
The cooperative's milk and meat products, from feed planting and beef cattle breeding to slaughtering, processing and sales, were in short supply once they were launched.
Today, the state also provides more and more guarantees for entrepreneurs who return to their hometowns, so young people do not have to worry about their livelihoods after returning to their hometowns.
The popularization of the Internet has not only fulfilled the college students who returned to their hometowns to start their own businesses, but also the villagers with low literacy like us.
As long as a child from Gacha returns to his hometown to start a business, our cooperative will give him some share incentives, as well as salary guarantees, so that they can fully display their talents.
Now, the proportion of college students in our village party branch and cooperatives has reached 60%.
They believe that their hometown is their stage, and they can realize their life value in their hometown.
This year, I brought two suggestions, namely: empowering the beef cattle industry in Inner Mongolia with the innovative integration of technology and finance, promoting rural revitalization and common prosperity; and giving full play to the role of farmers' professional cooperatives in rural revitalization.
It is my duty as a grassroots representative to bring the herdsmen's voice to the Great Hall of the People.
Interview and arrangement: China Youth Daily and China Youth Daily reporter Mou Haokun, intern Li Yaxin and Xing Yifan (Constructive Journalism Workshop, School of Journalism and Communication, University of Chinese Academy of Social Sciences)
Wu Yunbo (Deputy to the National People's Congress, Secretary of the Party Branch and Director of the Village Committee of East Salagacha, Zalut Banner, Inner Mongolia) Source: China Youth Daily