Recently, Netflix has introduced a policy to release popular original content sequentially by cutting off the number of episodes of popular original content, resulting in a variety of responses from users.
Last month, Netflix announced the surprise release of season 4 of the popular original content 'Stranger Things', and announced that the first part would be released on May 27 and the second part on July 1.
Previously, Netflix released the original content 'Paper House Season 5' in September and December last year as well. 'View' policy is expected to apply.
Previously, Netflix had been operating a policy to allow viewers to watch all original content on the same day it was released, but this is a bold change in policy.
In response, the American media review channel CNET welcomed Netflix's policy change on the 23rd local time saying, "Everyone doesn't drive the episodes that are pouring in at once."
In the case of platform companies that provide OTT content, they have a strategy to increase the amount of time users stay on the app, but Netflix has overcome this.
▲Part of Netflix's 'Squid Game'
However, some users reacted negatively.
Not only was Netflix evaluated as having created a new viewing trend of 'binge-watching' content, but there were not many users who enjoyed this viewing behavior, but it was said that it had lost its strength.
He also said that despite Netflix's increase in subscription fee in November of last year, it was inconvenient to use the content, and said, "If you don't run regularly, you don't need to pay an expensive subscription fee to watch."
An industry insider said that the reason Netflix is gradually increasing its 'disconnect' policy is due to the 'Lock-In Effect' of subscribers.
In a situation where global OTT platform competition continues, a new policy is being implemented to prevent users from leaving.
An industry insider explained, "If this trend continues, there is a possibility that even the world-famous blockbuster films may be released.
Meanwhile, 'Squid Game', which was produced and popular in Korea, was produced in 8 episodes and all episodes were released on the same day.
This is a 'news pick'.
(Photo = provided by Netflix, Yonhap News)
Lock-In Effect
The lock-in effect refers to a phenomenon in which the use of certain goods or services limits other choices and continues to purchase existing products.
It was given the name 'lock-in effect' in the sense of 'locking in customers', and is also called 'locking effect', 'lock effect', 'sticking effect', 'locking effect', etc.