Sun Jiashan
opinion feed
The national style "out of the circle" has quietly become a cultural fact.
After experiencing the transfer of stage arts from variety shows to evening parties, how to achieve creative transformation and innovative development of Chinese excellent traditional culture has begun to penetrate into the related propositions in the field of cultural tourism integration.
The creative transformation and innovative development of Chinese traditional excellent culture to the world is not "speaking according to", but "speaking next". Guided by contemporary Chinese spirit and Chinese experience, it tells Chinese stories and conveys Chinese ideas to the world. And creatively transform new contemporary cultural connotations, and constantly complete innovative development in higher dimensions.
In the first month of the Year of the Tiger, the theme and elements of national style have inadvertently become the standard for all kinds of parties.
From the traditional New Year's Eve CCTV Spring Festival Gala to the CCTV Lantern Festival, Lantern Festival at Station B "Shangyuan Thousand Lantern Festival", "Remembering Jiangnan", "Only Green", "Aoshan Xiaojue", "Chinese Lantern Festival" and other excellent traditions of different styles and types Cultural programs have been screened all over the Internet one after another, and are sought after by the majority of young people.
How to achieve creative transformation and innovative development of Chinese excellent traditional culture, especially how to combine with popular culture, has always been a contemporary historical proposition in the field of Chinese culture.
From the beginning of "I am repairing cultural relics in the Forbidden City" in 2016, to 2017 and 2018, traditional cultural variety shows such as "Chinese Poetry Conference" and "National Treasure" have achieved both good ratings and word-of-mouth. Many national topics of excellent traditional culture continue to this day.
Different from the general variety shows that were imported from abroad with huge investment, crowded by traffic stars and one-sided emphasis on visual effects, dramatic conflicts, and tense atmosphere, cultural variety shows were unanimously praised as the "clear stream" of my country's variety show model. The model has also completed a certain degree of model innovation after experiencing the European model and the Korean model.
It can be seen that in recent years, the form of traditional cultural programs has developed its own unique mode and characteristics.
Whether it is the traditional radio and television system represented by CCTV, or the emerging media in the mobile Internet era represented by Station B, they all vividly present the excellent traditional Chinese culture through comprehensive art forms such as evening parties and variety shows, which not only won the ratings and click rates. , has become popular and popular in word of mouth and business, and has also become the biggest cultural common denominator for the vast number of young people in different regions and circles.
CCTV's Spring Festival Gala's "Remembering Jiangnan" and "Only Green" broke the stereotype that traditional cultural stage arts were too bright and ungrounded at the public level in the past.
Previously, "Only Blue and Green" had been broadcast on the New Year's Eve party at station B, and sparked a heated discussion among young people about the beautiful traditional dance.
These programs focus on music, dance, poetry and painting, and pursue the restoration of artistry itself. They no longer emphasize traffic and drama, but use the technological dividends of emerging media in the mobile Internet era to boldly call XR technology, holographic scanning, CG technology and other emerging media forms The cutting-edge technology of the company has deeply penetrated into the texture of Chinese excellent traditional culture such as music, dance, poetry and painting, and has faithfully reproduced the charm of the millennium.
Even the relatively traditional CCTV Lantern Festival has made a very pioneering attempt on the traditional opera that seemed boring in the past and only belonged to the middle-aged and elderly groups. The integrated approach reproduces the classic national quintessence such as "General Harmony", "Spring and Autumn Brush", "Dingjun Mountain", "Suo Lin Sac" and "Dragon Robe", which balances the proportion of opera and hardcore opera, and performs with contemporary youth culture. Effective cross-border integration in multiple senses.
For example, 13 children sang "Aoshan Xiaojue" together, the well-known Peking Opera actor Wang Peiyu and singer Alan sang "The Swallow Returning to the Nest", and "Little" which combines Kunqu Opera and figure skating. The content is organically integrated with various new trend and popular cultural elements such as national tide, aerospace, Winter Olympics, women's football, pop songs and so on.
Especially in "Shangyuan Thousand Lantern Festival", when famous opera masters gather together, its six chapters are "Splendid Lanterns", "Meeting at Lantern Night", "Watching Lanterns and Treading Songs", "Bringing Lamps into Dreams", "Watching Opera with Lanterns" and "Aoshan Lighting Lanterns". With a highly immersive narrative mode with a sense of substitution, the mature genres and model experience in online dramas and online variety shows are incorporated into the outdoor street scene party space, forming an artistic sense of form and rhythm with typical contemporary Chinese experience. .
Only through the development of cross-media and media fusion, and the in-depth integration of cultural and tourism integration, can the excellent traditional Chinese culture reach a wider group of young people, cover a more diverse cultural circle, and obtain more For a broad cultural space, and finally into a solid cultural soft power, to better promote the "going out" of Chinese culture.
There are only a handful of cultural experiences behind the continuous exploration and innovation of comprehensive art forms such as evening parties and variety shows in my country, even in the world.
Some cultural fields that may have been boring in the past generations are still booming among the new generation of young people. They not only accept it easily, but also pay attention to all kinds of excellent traditional Chinese culture from their hearts.
For example, the circle of fans of Peking Opera is becoming younger and younger, and it is no longer exclusive to the middle-aged and elderly groups in the past.
At the beginning of 2021, UP host "Bian Jingting" led the 416 dormitory girl group of Shanghai Theater Academy, and became popular all over the Internet by performing different Peking Opera roles and singing, and was finally invited to appear on the "Shangyuan Thousand Lantern Festival".
Coincidentally, the domestic mobile game "Yuan Shen", also from Shanghai, at the beginning of the year released a new game character Yun Jin that brings together elements of Chinese opera, which has aroused widespread heated discussion and praise from foreign game players.
The PV video of the opera "Goddess Splitting View" sung by Yun Jin has more than 3 million views overseas, and many foreign netizens are "moved to the point of choking", and there is even a trend of covering classic arias in different countries and regions.
There is no doubt that the national style "out of the circle" has quietly become a cultural fact.
From last year's "Tang Palace Night Banquet", "The Wonderful Mid-Autumn Festival Tour" and "The Full Moon Party" to the "Shangyuan Thousand Lantern Festival" this year's Lantern Festival, a series of evening parties and variety shows centered on China's excellent traditional culture have successively become "circle-breaking" hits , the types and modes of comprehensive arts such as evening parties and variety shows in my country have also been greatly enriched in this process.
This phenomenon is obviously not accidental. After more than 20 years of marketization and industrialization reform in the film and television field at the turn of the century, we are now entering a period of dividends.
The precipitation and selection of the types and modes of comprehensive art forms such as evening parties and variety shows can be achieved through marketization and industrialization. development path.
Moreover, the value and significance of such screening and precipitation are not limited to comprehensive art forms such as evening parties and variety shows. For traditional art categories such as film and television, music and art, to online games, online animations and short videos in the mobile Internet era. Emerging literature and art categories all have positive and positive demonstration effects, and related themes, types and models have an evolutionary path that can be referred to and used for reference.
The excellent traditional Chinese culture is being promoted and disseminated across media and financial media circles, which is important for comprehensively promoting the high-quality development of my country's cultural industry and giving better play to the cultural industry as a pillar industry of my country's national economy, including my country's youth culture. , mainstream culture and the construction of the dialectical and organic relationship between the two will undoubtedly have long-term, far-reaching and complex structural influences.
Not only that, after experiencing the transfer of stage arts from variety shows to evening parties, how to realize the creative transformation and innovative development of Chinese excellent traditional culture has begun to penetrate into the related propositions in the field of cultural and tourism integration. There are cultural and tourism resources in different regions. May be activated and empowered in this new cultural logic.
The creative transformation and innovative development of Chinese traditional excellent culture to the world is not "speaking according to", but "speaking next". Guided by contemporary Chinese spirit and Chinese experience, it tells Chinese stories and conveys Chinese ideas to the world. And creatively transform new contemporary cultural connotations, and constantly complete innovative development in higher dimensions.
On this basis, what we see is the vast space and potential cultural potential of Chinese local IP theme parks other than Disney and Universal. How to realize the creative transformation and innovative development of Chinese excellent traditional culture has also opened up a new era in the new era. historical chapter.
(The author is an associate researcher of the China National Academy of Arts, and the deputy secretary-general of the Youth Work Committee of the Chinese Literature and Art Critics Association)