South Korean presidential election Why sing and why dance?

March 1, 16:51

South Korea's presidential election approaching March 9.

Until the end of the game, the candidates from the ruling and opposition parties are in a close battle, but at the candidate's rally, we see a group of dancers dancing with loud music.

Actually, this is a common sight in Korean elections, but why sing and dance in the elections?

I visited the site.

(Seoul bureau reporter Ichiwatari Sasa)

Election campaign with Korean masterpieces

Look closely at the lyrics 1 to 10 of Lee Jae-myung's logo song

.

Take responsibility for your life.

This is Lee Jae-myung for me.

We will hold hands for a bigger future.

Lee Jae-myung will do it.

Choose Lee Jae-myung.

Lee Jae-myung, a candidate for the ruling Democratic Party of Korea, who advocates the continuation of the reformist government.

What was playing at the rally was the melody of "BBoom BBoom," which was the debut song of the girl group "MOMOLAND" in Japan.

I was appealing to voters to change the lyrics of this song and cast a valuable vote for candidate Lee.

Meanwhile, Yoon Suk-yeol, the largest conservative opposition party aiming for a change of power for the first time in five years, is a candidate for the power of the people.

The lyrics of Yoon Suk-yeol's logo song are

real, real, real, Yoon Suk-yeol.

It's completely genuine.

Yoon Suk-yeol has appeared.

It's been a tough and difficult world these days.

The person who can be believed is Yoon Suk-yeol.

Candidates selected and desired by the people.

Yoon Suk-yeol right now.

In the harsh cold, the venue was lively with a parody of a song called "Chinya" ("genuine" in Japanese) by Young Tak, a popular singer of "Trot", which is also called Korean enka.

Young dancers were dancing to the music of Norinori.

Personality and policies that appeal with parody

These songs are called "logo songs".

Many of them are parody songs that are widely popular in Korea, and not only repeat the names of the candidates, but also appeal their personalities and policies.

You can drive around the constituency while playing a logo song, or dancers perform at the rally.

The logo song started

It was a quarter of a century ago that these logo songs were used in the presidential election.

It is the 1997 election.

The election law has been amended to allow music to be played at meeting venues.

Ten years have passed since the democratization in 1987, and it can be said that it has become a scene showing the progress.

It is said that Kim Dae Jung's popular hip-hop group song was used by Kim Dae Jung to infiltrate young people in this election, which contributed to the victory.

Since then, logo songs have been actively used in the presidential election.

Logo song that can not be done for free

It costs a lot to make a logo song.

According to the Korean Music Copyright Association, it costs 2 million won per song and 190,000 yen in Japanese yen to use a song during the official campaign period.

In addition, there are cases where a certain amount of money is paid to the lyricist or composer, and recording costs are also high.

Even so, we are trying to make the most of the logo songs prepared by each camp, such as putting elaborate videos on "YouTube" because we can convey our thoughts in a way that has an impact.

The ruling party camp that emphasizes achievements and skills

The ruling party Lee Jae-myung camp has prepared as many as 10 logo songs.

In addition to collaborating with well-known composers and singers to create original songs, there is also "Amor Fatty" by Kim Young-ja, who also participated in the Japanese red and white song battle.

Please do not pull out the lyrics (hair) of candidate Lee Jae-myung's logo song

and plant it.

We also support implants.

Interview support (for job hunting) and injury and illness allowances are natural.

So that all the people can feel at ease.

Ability is essential.

Let's take the crisis as an opportunity and move forward.

In addition to introducing pledges such as applying health insurance to the treatment of thinning hair, which has attracted much attention, and supporting the cost of job hunting, the track record of leading local governments is also appealing.

There seems to be an aim to emphasize the difference from Yun, who has no political experience.

Opposition camp that is conscious of a wide range of people with various songs

The largest opposition party, Yoon Suk-yeol, prepared 15 songs, 1.5 times that of the ruling party.

I would like to expand support to all generations by using songs of various genres such as trot, folk, and the nursery rhyme "Clap your hands if you are happy."

Of particular note was the arrangement of Yun Soo Il's song "Apartment," which was released 40 years ago.

The lyrics of Yoon Suk-yeol's logo song

I earned a lifetime and ran for my home dream, but

I gave up because it was too expensive, my home dream.

Poor people can't even buy a house.

Let's all change the unfortunate real estate policy.

In South Korea, soaring real estate prices have heightened dissatisfaction with the current Moon Jae-in administration, which he criticized severely.

The Yun camp emphasizes the attitude of aiming for a change of government together with the people by listening to the voices of the people, such as selecting 3 out of 15 songs by open recruitment from the general public.

A logo song that also reflects the world

What kind of logo song will you make, and what kind of message can you put in it?

The Korean media will also deliver an analysis article when the candidate's logo song is revealed, as the strategy of each camp will be revealed and at the same time it will also reflect the social situation and social situation at that time.

It has been pointed out that in the election of parliamentarians two years ago, the new coronavirus had just begun to spread, and there were many songs that eased public anxiety about unknown viruses, but the songs used in this election are It is said to be bright overall.

As the corona wreck continues for about two years, this time the songs that inspire the people are preferred.

In fact, supporters are working together at every venue, with three of the four major candidates using the same song that is often used as a cheer song at a baseball stadium. , Showing excitement.

Compared to past elections, this presidential election is a rarely seen close battle.

While the role played by the logo song is more important than usual, the hot battle continues with loud music.

Seoul bureau reporter

Ichito Sasa

Joined in 2003 After working at

Asahikawa Broadcasting Station,

International Affairs Department, and Vienna bureau, he has been in his current position since 2019.