A video of a high school girl rushing to school while eating "rice balls", produced by Niigata Prefecture in an attempt to increase the consumption of rice, whose demand is declining, has become a hot topic on SNS.
Due to the influence of the new corona, the demand for rice is decreasing mainly for eating out, so Niigata Prefecture produced a video titled "Omusubi Shoujo to be late" in order to increase consumption, and SNS and video posting site " It is published on "YouTube".
The video shows how high school girls run while eating "rice balls" so that they will not be late for class, and Niigata's specialty "sauce cutlet" is introduced as a rice ball ingredient.
With the motif of the production that is often used in manga, such as "characters add bread and rush to school", it became a hot topic to replace bread with rice balls, and recorded over 200,000 views on "YouTube". I am.
The Niigata Prefecture Food and Distribution Division says, "We want to attract attention mainly to the younger generation who are familiar with the Internet and to increase rice consumption."
In addition to this, videos of fashion models and high school boys running while eating "rice balls" are also released.