Back in the nineties, when he shared the runway and photo sessions with Claudia Schiffer, Naomi Campbell, Carla Bruni and Cindy Crawford, he said that he did not get out of bed

for less than 10,000 dollars a day

.

Hypnotic and chameleon-like, Linda Evangelista dazzled by her icy and feline beauty.

Omnipresent for more than a decade, her appearances were diluted in the media until, in 2018, she decided to grant an interview -without photos- to the Canadian newspaper 'Vancouver Sun' as ambassador of a brand of beauty products in which she confessed

the bitterness that exposing himself to the public light caused him

: "If you don't look like you did when you were young, you're not okay. If you try to do something to have it, they tell you that you're

trying to look young

! Whichever way you look at it there is no way to win."

She also reported that every time

she uploaded a photo without makeup

to her Instagram account, she rained down a string of comments

asking if she was sick

.

Some statements that today, after the publication in 'People' magazine of a report in which the Canadian model narrates the drama she is experiencing after having undergone a CoolSculpting that, in her own words, has left her "

permanently deformed

" would be appropriate remember.

A testimony accompanied, this time, by some photographs in which Evangelista shows what her current appearance is like after the failed intervention and in which, why not say it, she appears

as spectacularly beautiful as ever

-at least, from the face-, but with the appearance of the

56-year-old woman

that she is and not of the 'twenty-something' who did not get out of bed for less than those 10,000 dollars.

Turned into "a recluse" in her own home due, as she has told on Instagram, to the paradoxical adipose hyperplasia (PAH) caused by CoolSculpting ((PAH) -a complication that

only occurs in one in 4,000 treatments or in 0.025%³ of patients

, as confirmed by Derek Ho and Jared Jagdeo in the research 'A Systematic Review of Paradoxical Adipose Hyperplasia (PAH) Post-Cryolipolysis' published in 2017, assure that "they are tired of looking like this" and that they dream with going back "to leave my house with my head held high, even though I know that

I will never be the way I was again

".

In fact, it never will be again.

But it is that, regardless of the possible sequels of that treatment, between that Linda that she was and that of today ,

30 years have passed

, a 'small' detail that those who are amazed to see her current appearance (or that of other divas arrived at maturity) seem to overlook.

Or is it that someone can pass the test of comparing a photo of themselves today with one from three decades ago without seeing 'something changed'?

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Its history, beyond the very delicate issue of the growing intrusiveness that is registered in the aesthetic medicine sector, should make us reflect once again on the

social pressure

suffered by women, especially, for responding to a canon of beauty and youth. unattainable.

A constant and sweetened bombardment with that 'slightly'

hypocritical body positive label

that encourages us to love ourselves as we are... above all, if we are thin, fit, without wrinkles, with a smile from ear to ear and young.

Because here, what it is about is that it is not noticed that we are not so much anymore (and nothing should happen).

GERONTOPHOBIA

"We are losing the north. After her last operation,

Madonna looks younger than when she was young

. She has become the little sister of the Olsen twins. It's crazy," says psychologist Ana Sierra.

Despite not having all the elements to judge the transformation of Linda Evangelista, because she has not seen images of her body, she assures that "on the cover of 'People' she looks great. She is as cool as ever" .

In his opinion, "society, the media, social networks, advertising, etc. We are all

responsible for this disaster

."

It is clear, she continues, that "although things are changing,

women are physically required, much more than men

, due to a clearly sexist education and a form of seduction. Traditionally, we were assigned the role of attract, in a passive and silent way, not actively seduce. Hence the importance of the physical".

There is nothing more than watching any television channel to realize how things continue to work.

"They come out with gray hair or marked wrinkles and nothing happens. However, they are very 'cared for', with great bodies and smooth skin."

For Sierra, it is especially worrying that "

traits and anatomies that are not human are being normalized

. Noses, mouths, eyes or cheekbones of filters and 'unsustainable' bodies are longed for. In fact, my consultation is visited every time more women who don't feel attractive because they don't have full lips or high cheekbones.

This psychologist stresses that "our bodies, by nature, are diverse, but we live in a society that tends towards uniformity".

Body

dysmorphic disorder

is today, more than ever, the order of the day.

"It is suffered by people who feel

self-conscious about alleged physical defects that the rest do not even perceive

. This generates great anxiety that can lead to eating disorders or an excessive 'hobby' for plastic surgery."

This does not mean, at all, that "I am against retouching but I consider that, on occasions, it is resorted to in an uncontrolled way because there is an underlying psychological problem".

Isabel Serrano-Rosa, psychologist and director of EnPositivoSí, reminds us that there is also the disease of the passage of time,

chronophobia

." It is an anxiety disorder experienced by people who have a great fear of observing that time progresses inexorably The chronophobic does not accept his age and wants to live as if he had another. The past always seems better to him and he feels anguish because he cannot stop time. "

The cause of this pathology is "the lack of acceptance of oneself and the excessive expectations about what one should be, do or have, as I said before. This lack of acceptance is what produces the greatest anguish."

Also, he points out, there is the fear of aging,

gerontophobia

: "We live in a society in which youth is overvalued and that contemplates wrinkles, not as a product of experience, but of the deterioration and collapse of oneself" .

Do men experience it the same as women?

"Yes, but with some singularities because, despite the fact that we are becoming equal in the way we perceive the passage of time, differences persist in specific issues and moments such as motherhood or menopause, marked by obvious biological signs."

"We - she details - tend to be more demanding with our body and appearance; we want to be better for others too and, as soon as the first changes arise,

self-worth can be diminished

and behind it self-esteem, the ability to love, care for or be valued".

Serrano-Rosa adds that "women of all ages should always carry a sign in our minds that says '

I don't let myself be carried away by the prejudices of the society

in which I live' because at each age we have to jump over someone ".

And, at 50, there are two of the most 'painful': "Once you're through menopause you're out of the game and your life becomes a succession of hot flashes, fat fighting and empty nesting. another,

you have to be powerful and show that you are still in the market

; you always have to look younger than you are, which is a way of not accepting age".

However, she likes to think that, at that age, "we can become wise women who change what they can change and assimilate what they cannot or do not want to change."

"Assuming what

there is no choice but to assume

is -as he points out- a sign of serenity, not of resignation".

If people take care of themselves both physically and psychologically, the result will be "wisdom, that is, knowing how to change what can be done and not fight against what cannot be fixed, in addition to learning to live in the present and

accept the person we truly are

".

Let's take note.

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