Starting from cultural education and continuously expanding functions——

  The museum "breaks the circle" to drain the city

  □ Our reporter Wang Hongwei

  Correspondent Jin Yangyang

  The reporter learned from the Provincial Department of Culture and Tourism on the 16th that 7 new museums were registered in the province last year. In addition to the Yangzhou China Grand Canal Museum, which opened in June last year, there are also the Inspiration Club Museum, Nanjing Fire Museum, Nanjing Iron and Steel Museum, and Nanjing Forestry University. Museum, Suzhou Education Museum and Dafeng Shanghai Memorial Hall for Educated Youth, so far the total number of registered museums in the province has reached 331.

  These newly registered museums are all thematic and themed museums, 5 of which are sponsored by industries, enterprises or universities.

From the niche to the public, how do they attract more bloggers?

What memories and spirits are behind the venues and exhibits?

  The "Treasure of the Town Hall" that must be seen by "checking in"

  Among the 7 new museums, Yangzhou China Grand Canal Museum displays China’s Grand Canal culture in all areas, all periods of time and in all directions, and it has become an internet celebrity after its opening. Although other museums do not have the halo of “national prefix”, many of their exhibits have not been identified as Cultural relics, but each has a "treasure of the town hall" that must be seen by "check-in".

  The Lizhishe Museum is located in the Zhongshan Hotel in Nanjing. The venue consists of three palace-style buildings at the former site of the Lizhishe.

This building, established in 1931, has a combination of Chinese and Western styles, and is itself the largest exhibit in the museum.

Liu Tao, deputy secretary of the Party Branch of the Hongling Pioneer Training Center of Jiangsu Zhongshan Hotel Group, said, "After the July 7 Incident, under the active promotion of the Communist Party of China, Chiang Kai-shek convened a joint national defense meeting here, and unanimously passed the government's decision to conduct a comprehensive war of resistance; Later, Japanese war criminals such as Gu Shoufu received justice here; during the negotiation between the Kuomintang and the Communist Party in Nanjing, this was one of the three major meeting places. Important historical facts such as the Huaihai Campaign will focus on displaying important historical events from 1929 to 1949, making it a patriotic education base and a red cultural base."

  There is a piece of hematite ore weighing 15 tons on the square in front of the Nanjing Iron and Steel Museum, which is the heaviest exhibit in this batch of new museums.

Zhang Yan, executive general manager of Jinle Culture and Tourism Company, a subsidiary of Nanjing Iron and Steel Group, said, "Nangang was one of the steel 'Eighteen Arhats' strategically laid out by the Prime Minister Zhou in 1958. It started with an annual output of 100,000 tons of steel to This year, 10 million tons of steel will be produced. The history of Nangang is also the epitome of the development of the steel industry in New China. During the 60th anniversary of Nangang in 2018, Hainan Iron and Steel Group gave this piece of iron ore as a gift to Nangang. After testing its iron The content reaches 58%, which is also the treasure of our museum."

  Regarding the lightness and thinness of the exhibits, we need to see the air tickets collected in the Nanjing Fire Museum. The flight was MU7002 flight from Chengdu to Nanjing on May 24, 2008. The passenger's name was "HERO".

Xue Shi, a first-level assistant of the Organization and Education Department of the Political Department of the Nanjing Fire Brigade, told reporters that after the Wenchuan earthquake in 2008, the Nanjing Fire Brigade dispatched 151 fire officers and soldiers in three batches to help quickly and fought for more than ten days and nights. A special ticket was issued to each of them to express the gratitude and blessings of the people in the disaster area to the Nanjing fire fighters.

  The most anticipated exhibits are the "type specimens" of Metasequoia (a specimen on which an organism is academically named) to be exhibited in the Nanjing Forestry University Museum, including specimens such as flowers, leaves, and fruits.

Metasequoia was once thought to have become extinct during the Quaternary glaciers, but it caused a sensation in the world botanical community when it was discovered in China in the 1940s.

Huang Hong, director of the museum, told reporters that in 1946, Zheng Wanjun, a professor at the Department of Forestry at Central University (one of the predecessors of Nanlin University), sent people to Moudaoxi in Hubei to collect specimens twice, and sent the specimens to Hu Xianyu in Peiping. The two jointly published The paper officially announced the rediscovery of Metasequoia as a plant "living fossil".

  Telling stories with collections to reproduce history

  The museum is a non-profit organization that collects, researches, and exhibits human and natural heritage. Many exhibits in the seven museums carry the development history of industries, enterprises, and universities, showing those unforgettable spirits and memories.

  The Nanjing Fire Museum displays hundreds of years of firefighting history. The most moving one is a group of first-class heroes of the Nanjing firefighting front since the founding of the People's Republic of China. Fearless spirit.

There are 17 first-class heroes in Nanjing Fire Protection. Except for Chen Guisong and Zhang Hengsheng, who have passed away, the others have left their foot models.

In the exhibition hall, there is a helmet that was melted and deformed by the first-class hero Ding Lianghao when he put out the fire of Taizhou Deqiao Storage Company. At that time, he and his team members risked their lives to close the valve of the storage tank of flammable and explosive materials, only to be close to the flowing fire. Less than 5 meters, writing courage and loyalty on the line of life and death.

  The Nanjing Iron and Steel Museum not only displays 3000 years of smelting history and 200 years of iron and steel industry history, but also displays more than 60 years of development history of Nanjing Iron and Steel.

The exhibits and models truly restore the situation of the year.

In 1958, with the sound of guns being fired from the mountains, Nangang people embarked on the road of hard work. The construction army lived in straw huts, drank the sedimentary river water, ate rough tea, and built steel plants with wheelbarrows, poles and baskets, and foreign picks and hammers.

A "Xinhua Daily" recorded the news that Jiangsu's first modern blast furnace, No. 2, was put into operation on July 30, 1959. The pig iron output of this blast furnace for one week was equivalent to the previous annual output of Jiangsu.

Today, Nangang is a leading listed company in the domestic industry, and it is also a production base for high-quality plates with the most complete equipment for medium and heavy plates in China.

  Suzhou Education Museum is located in Chaiyuan, a municipal cultural protection unit, displaying the general history of education in Suzhou.

In the Hall of Fame, the scene of Ye Shengtao's study when he was teaching in Wuxian No. 5 High School is restored. In the Museum of Modern Times, Jiang Shufang's family resources are shown to support the Lanling Girls' School, the first new-style girls' primary school in Suzhou. The road of education has left nearly 200 century-old famous schools in Suzhou, and 150 academicians of the two academies have come out of Suzhou.

  The Herbarium of the Museum of Nanjing Forestry University has a history of more than 100 years, with a collection of 130,000 tree specimens, many of which were discovered by a group of founders of modern Chinese botany who worked in the school.

For example, in 1927, the endangered tree species and China's endemic tree species, the scale hammer tree, was discovered in Mufu Mountain in Nanjing; the "Baohua Magnolia" discovered in Baohua Mountain in Jurong in 1933, its rarity is comparable to that of the giant panda, along with the Chinese tiger swallowtail butterfly. Become Jiangsu's biological business card.

There are also some plants named after experts. For example, the endangered banana tree is distributed in Hainan and Guangxi, and it is also called "Qian's tree" in memory of Qian Chongshu; the rare Huanyong wood is distributed in the limestone mountains of Guangxi and Guizhou. Named in honor of Chen Huanyong.

"These stories are rarely known, but they should not be forgotten," Huang Hong said.

  Strive to "break the circle" and integrate into the big pattern

  To what extent can the function of a museum be extended?

These new museums are struggling to "break the circle" in the general pattern of integrating into the overall development of society.

  From its opening in June last year to the end of the year, the China Grand Canal Museum was actually open for 123 days, with more than 870,000 visitors, half of which were from Yangzhou and half of them, and 70% of young people under the age of 35.

Today, the museum releases 10,000 reservations every day. Visitors can savor the "Canal Encyclopedia" in the exhibition hall, experience immersive sailing on a 20-meter-long sand ship, experience the poetic canal culture in the digital exhibition hall, and enjoy the canal street. To experience the life on both sides of the ancient canal, teenagers can also incarnate the officials of the Ming Dynasty water supervisor to have a "two-dimensional + ancient style" style escape room.

  "China Sports Expo has become a must-see cultural living room for tourists in Yangzhou and a frequent visit by locals in Yangzhou. We hope that the museum is fashionable, young and dynamic. When the audience comes here, they can learn about history and culture, taste delicious food, watch intangible cultural heritage performances, and have an immersive experience. Experience, which requires the museum to provide more detailed services, which can 'drain water' for urban development." Director Zheng Jing said, for example, the Metropolitan Museum of Art generated $946 million in revenue for New York in 2015, and local direct taxes Benefit amounted to $94.6 million.

In China, the Nanjing Museum drove 1.619 billion yuan in tourism revenue for Nanjing in 2018, and made a comprehensive contribution to GDP of 2.6956 billion yuan.

  To become a new landmark and a famous tourist destination in China's Grand Canal Cultural Belt, giving people one more reason to come to Yangzhou - this is the vision released by Yangzhou China Grand Canal Museum when it opened.

From the beginning of the design, the integration of culture and tourism to promote local development has been included in the goal of the establishment of the museum.

What is a good museum?

Zheng Jing believes that the China Grand Canal Museum should achieve four-in-one, namely serving the construction of the National Grand Canal Cultural Belt, integrating into the coordinated development of the local economy and society, providing high-quality public cultural services, and creating a well-known tourist destination.

  Dafeng Shanghai Farm, where the Dafeng Shanghai Educated Youth Memorial Hall is located, is an enclave of Shanghai in Jiangsu.

In 1950, Chen Yi, the mayor of Shanghai at the time, personally planned this reclamation area. From 1968 to 1978, nearly 85,000 educated youths in Shanghai came to this yellow beach to sweat and dedicate their youth.

The memorial hall collects more than 40,000 real objects of the educated youth's life, production and study, each of which has its owner and each is the original. The original history is reproduced on the wall and in the showcase.

The main hall of the Memorial Hall of Educated Youth, the former site of the Yuanhua Field Department, was designed by engineers from the former Soviet Union; the tiger stove has one stove and two pots, and the stove burns day and night to ensure that each educated youth can make a bottle of boiled water with the ticket every day, which is used for drinking at work and washing after work. ; Yuanhua Bathroom is built in the form of an old Shanghai public bathroom, preserving the Shanghai "Hatching Bathhouse" lifestyle for the educated youth...

  Ren Wancun, head of the Memorial Scenic Spot Management Company, told reporters that as a 4A-level scenic spot, the Memorial also develops functions around the theme of educated youth, such as farming experience, parent-child camping, survival skills training, etc. It is also the only film and television shooting base for educated youth in East China. Through the immersive script experience, visitors can personally experience the labor and life scenes of agricultural reclamation and educated youth, and experience the hardships and difficulties.

In addition, bonfire parties, leisure fishing and other activities can be carried out, and there are supporting facilities such as hotels, small kitchens, homestays, and blocks.

"From March to May this year, 5,000 primary and secondary school students in the city will come here to carry out labor practice." Ren Wancun said, "This place has gotten rid of the dependence on tickets, and secondary consumption is the main income. When the scenic spot opened for operation 10 years ago , which requires the government to subsidize 4.5 million yuan per year, and the revenue of the scenic spot reached 5 million yuan last year, which shows the contribution of a museum to the local economy, global tourism and cultural construction from one side.”

  The construction and operation concept of the museum has been continuously improved, so that it is not only a cultural hall and a public cultural space, but also its functions have been continuously expanded from the beginning of cultural education, "breaking the circle", and providing more momentum for the overall development of the economy and society.

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