Mustard, sprouts and saffron, salted egg yolk... "Strange flavor" dumplings are requested to serve, who will you choose?

　　Today is one of our traditional Chinese festivals, the Lantern Festival.

On this day, eat some glutinous rice balls or Lantern Festival, and then go to enjoy the lanterns and guess the riddles, so happy.

Generally, the Lantern Festival and dumplings that everyone likes to eat are black sesame, peanut, or some fruit flavors.

However, in this year's Zhengzhou market, there were also many "strange" glutinous rice balls, which aroused the curiosity of many consumers.

　　Big yellow rice, sweet-scented osmanthus, salted egg yolk dumplings are on sale, and rose dumplings are dipped in the light of Valentine's Day

　　At about 2:00 p.m. on February 14, the reporter first came to the Fengchan Road store of Zhengzhou Dennis hypermarket.

In the area where glutinous rice balls are sold, many people are buying glutinous rice balls.

The reporter observed and found that in addition to buying traditional black sesame fillings, many elderly people also look for some healthy dumplings that are not too sweet and easy to digest.

Under the promotion of sales staff, many elderly people chose rhubarb rice glutinous rice balls because "I think rhubarb rice is a miscellaneous grain, and the glutinous rice balls made from it are not too sweet, which is beneficial to health".

　　In addition to the big yellow rice dumplings, there are many elderly women shopping around the sweet-scented sweet-scented osmanthus dumplings, and one of them directly bought two bags to take away.

"Osmanthus glutinous rice balls are relatively rare. It may be on the 15th of the first lunar month in the supermarket every year to try it out."

　　In addition to the above two flavors, there are also many consumers buying glutinous rice dumplings with salted egg yolk, and Ms. Liu is one of them.

She told reporters that she had tried the salted egg yolk dumplings last year. "It tastes sandy and has a milky fragrance. I like it very much."

　　Rose dumplings are also selling well.

The salesperson at the counter told reporters that rose dumplings are mainly bought by young people and are "dipped in the light of Valentine's Day".

In addition, chocolate almond rice balls and nutty rice balls also attracted many consumers.

　　This consumption trend is also reflected in e-commerce platforms.

The reporter learned from JD.com that before the Lantern Festival this year, in addition to buying traditional flavors such as black sesame and bean paste, Henan consumers also love the new flavors of glutinous rice balls. Among the many new flavors, the sales of salty and fruity tangyuan have the highest growth.

Among the single-flavor glutinous rice dumplings, rhubarb rice glutinous rice dumplings, black sesame and peanut glutinous rice dumplings "keep abreast of each other", with the highest turnover, followed by hawthorn, sweet-scented osmanthus, and purple potato glutinous rice dumplings.

　　"Strange flavor" dumplings such as mustard flavor, sprouts and sauerkraut flavor apply for competition, will you try it?

　　Subsequently, the reporter came to the Zhengzhou Hema Fresh Futian Sun City store.

In the counter selling glutinous rice balls, Sichuan-Chongqing-style "sprout vegetable saozi" glutinous rice balls and "sweet mustard" small glutinous rice balls lie quietly on the counter, waiting to be purchased.

　　What is the taste of glutinous rice balls made with mustard?

The reporter looked through the ingredients list of "Sweet Mustard" small glutinous rice balls and found that the glutinous rice balls are stuffed with mung bean paste and served with mustard seeds.

The sales staff said that the dumplings of this flavor are relatively small, and basically young people buy them and try them out.

A couple who were buying glutinous rice dumplings next to them said that they would not buy glutinous rice balls with this flavor. Young consumers buy.

　　The glutinous rice balls we eat from childhood to adulthood are generally sweet, what is the taste of bacon glutinous rice balls, will anyone buy them?

In Hema Xiansheng, the reporter also saw a sprouts and saozi dumplings.

The sales staff told reporters that this glutinous rice ball is basically bought by young people, because it is Sichuan-Chongqing flavor, it can also be used for hot pot.

　　It is not difficult to find a circle on the Internet, the "strange taste" dumpling camp is getting bigger and bigger, in addition to those that can be seen on the market, there are also hot pot beef, popped yogurt, matcha dumplings and so on.

Take the cylinder duck dog dumplings as an example. Its Tmall flagship store sells a combination of dumplings with lard black sesame, durian, matcha and other flavors, with monthly sales exceeding 10,000.

　　It is not difficult to see that the consumer groups of these "weird taste" glutinous rice balls are generally young consumers, and some people say that "the post-90s and post-00s who love hunting have increased the strange taste of glutinous rice balls." "Nowadays, the taste of glutinous rice balls is gradually diversified. The taste of glutinous rice balls has gradually become younger as the tastes of young users change, which has promoted the emergence of new flavors such as salted egg yolk, durian, and chocolate." At the same time, the launch of these "strange" glutinous rice balls not only caters to the preferences of young people, but also It also plays a role in brand promotion.

"Tangyuan is a festive consumer product, and the sales time is short. Using this time to create Internet celebrity items with novel flavors is also a good brand exposure opportunity for merchants."

　　□Dahe News·Yu video reporter Hou Bingyu Wentu