Tomorrow is the Lantern Festival on the fifteenth day of the first lunar month.
As the saying goes, "It will be a new year without fifteen years." The Lantern Festival is the first important festival after the Spring Festival and a continuation of the celebration of the New Year.
As the Lantern Festival is approaching, a new wave of consumption related to the Lantern Festival has been launched online and offline.
This year's Lantern Festival, the Lantern Festival in the north and the dumplings in the south have launched a variety of different flavors, and the time-honored brands are still very popular.
CCTV reporter Xu Ningning: I have come to the time-honored Jinfang Snack Bar in China. The staff here are busy making the Lantern Festival.
The traditional hand-shaking method is still used here, which can ensure that the Yuanxiao skin is soft and soft, easy to cook and easy to cook.
The staff told reporters that the glutinous rice flour used to shake the Lantern Festival by hand is made of stone grinding technology, which can preserve the nutrients and natural flavor of the glutinous rice to the greatest extent.
Every year around the tenth day of the first lunar month, the store will move out a machine to shake the Lantern Festival, and shake the fresh Lantern Festival for consumers on the spot.
In recent days, the masters responsible for making the Lantern Festival have been busy from early morning to late night every day.
Qiu Yunhe, manager of Jinfang Snack Shop: A total of 600,000 catties were prepared for the Lantern Festival this year, which is more than double the 300,000 catties last year.
From less than 6 o'clock in the morning, there was a long queue at the window of Jinfang Snack Bar selling Lantern Festival, and some citizens even queued for more than 3 hours.
In the eyes of many old Beijingers, the Lantern Festival in Jinfang Snack Bar is one of the must-have traditional foods on the fifteenth day of the first lunar month every year. Even the process of queuing up to buy Lantern Festival here is quite "ceremonial".
Ms. Chen, a citizen of Beijing: I bought 6 kinds, 10 catties, to give to friends and keep some for myself.
Reporter: What kind of stuffing did you buy?
Ms. Chen, a citizen of Beijing: I bought black sesame, hawthorn, and five kernels, which are low in sugar.
Ms. Li, a citizen of Beijing: I come every year and have to wait in line for more than an hour.
Mr. Gao, a citizen of Beijing: I came from the south to line up.
It turns out that I always buy assorted ones, but I always can't eat chocolate, so I buy chocolate exclusively.
There are Yuanxiao in the north and Tangyuan in the south. Ningbo's time-honored Chinese brand Cylinder Duck Dog. Most of the dumplings sold in stores around the world maintain the most traditional and classic Ningbo dumpling characteristics. They mix lard and sesame seeds, wrap them in flour after freezing, and cook them. After eating, the lard will melt and taste sweet and not greasy.
Now, Ningbo Kang Yagou has increased from a single traditional product type of dumplings filled with lard and sesame to more than 10 flavors.
Wei Duo, manager of Tianyi Store, Ningbo Kangya Dog Food: We use black cocoa skin and imported durian meat from Thailand to make durian dumplings. This one is more popular with durian lovers.
We also launched sweet-scented sweet-scented sweet-scented sweet-scented osmanthus, and our sales are very good, one or two thousand copies a day.
Recently, the sales of Yuanxiao dumplings increased by 44.7% year-on-year.
From the month before the Lantern Festival, businesses around the world have begun to prepare Lantern Festival and Tangyuan with different flavors to meet the different needs of consumers.
According to the data of retail enterprises monitored by the Ministry of Commerce, the sales of glutinous rice dumplings during the Lantern Festival has increased by more than 40% compared with the same period last year.
Pu Peitao, manager of a supermarket: The sales of Yuanxiao and Tangyuan have almost doubled compared to last year, and we have also enriched the choices of consumers.
For example, nut flavors, vegetable flavors, and flower series.
Yu Xiaohan, a fresh food researcher at a supermarket: Because Guochao is also very popular this year, some co-branded with time-honored brands from all over the world, and some are co-branded with brands that inherit intangible cultural heritage, which also reflects consumers' perception of Guochao and intangible cultural heritage and other cultures. A kind of pursuit and love.
According to the data of key retail enterprises monitored by the Ministry of Commerce, the sales of glutinous rice dumplings during the Lantern Festival recently increased by 44.7% compared with the same period last year.
Some time-honored enterprises in Shanghai sell nearly 3,200 kilograms of glutinous rice dumplings per day; some in Beijing have more than 100 sales outlets.
An e-commerce platform's sales of Lantern Festival and Tangyuan increased by more than 100% year-on-year this year. Consumers prefer traditional black sesame flavors in their taste choices, accounting for 60% of sales.
At the same time, sugar-free and low-sugar glutinous rice dumplings, as well as special glutinous rice dumplings such as Fu character glutinous rice dumplings, Internet celebrity-flavored glutinous rice dumplings, and Cantonese-style quicksand-filled glutinous rice dumplings are also very popular among consumers, and the sales growth is relatively obvious.