An advertisement for bras by the German sporting goods manufacturer Adidas is currently causing a sensation on social networks.

With a photo collage by the photographer Sophie Ebrard, which Adidas has posted on several Twitter and Instagram channels, the company is promoting a number of new sports bras in a total of 72 sizes.

The collage shows 64 differently shaped pairs of breasts in many different skin tones.

In the center is the slogan "The reason we didn't just make a sports bra".

The advertising is intended to make it clear that there is no such thing as a "standard breast" and apparently aims to take a stand against overly high and discriminatory ideals of beauty.

Elli Goldstein is among the models who posed for the collage.

The British woman, who was born with Down's syndrome, has already appeared in advertising campaigns for Gucci and Nike, but also for Vodafone.

"Are the brassieres you sell invisible?"

The reaction to the Adidas advert was split in two.

"Our breasts are not sexual", "Stop sexualizing breasts", read many comments under the post.

"Shouldn't they at least show how their holders support all the different breasts?

Or is this just another shock ad?” asks a woman on Twitter.

Below someone replies, "Are all women so easily shocked?

I don't." On Instagram, a woman writes: "It's more than great.

I'm excited to try on the new bras."

A Twitter user who claims to have watched the Adidas channel during his working hours is snubbed.

"Luckily I didn't scroll all the way to the bottom," he writes.

“I also think the human body is beautiful.

But that doesn't mean I have to see the baby and husband parts on the internet.”

Another user writes that, as the father of two daughters, he fully supports the campaign.

"This is overdue.

So many young women don't exercise because they can't find the right outfit that makes them feel comfortable.

Thanks!” With humor, a person behind an anonymous account takes it and asks, “I'm confused.

Are the brassieres you sell invisible?”

Body positivity and diversity are buzzwords that have long since arrived in the fashion industry.

"Curvy" models, which are increasingly seen on catwalks and in advertising campaigns, show that women don't need 90-60-90 measurements to be beautiful.

Adidas' competitor Nike, for example, launched sports clothing for women in size 3X, which was well received by the media.

Matching sports bras are available from Nike in sizes up to 85F.