[New Year Chronicle] Sichuan's "immersive Chinese New Year" has many tricks: experience the national tide in dining and entertainment
[Explanation] In recent years, with the continuous upgrading of people's consumption, various immersive business formats have been innovated, which has become a popular choice for people's gatherings and entertainment during the Spring Festival.
For example, script killing in immersive games, immersive dramas that require consumers to participate in role-playing, exhibitions that combine real scenes with VR and AR... Most of these immersive consumptions focus on national culture.
Behind immersive consumption is the people's firm confidence and love for traditional culture, and it is also an important way for traditional culture to "get out of the circle".
[Explanation] During the Spring Festival, the Chengdu December City Museum, which focuses on immersive visits, attracts many citizens.
The museum has set up check-in points such as AR Hanfu dressing experience, ancient winemaking experience, ring-screen cinema, etc. Visitors can activate special multimedia interactive exhibition items in the museum through induction, and experience the lively market scene of ancient Chengdu by “travelling”.
[Concurrent] Visitor Shuai Liyang
The style of the whole museum is very trendy, especially with the feeling of national tide.
I think this kind of scene-based (exhibition) completely transforms a very flat thing into a very three-dimensional and very vivid, and (I) am very willing to understand some of the cultural stories behind it.
And there are a lot of interactive game exhibition items, and you can also (AR) dress up.
And there is an immersive theater for immersive experience. We can sit on the boat and watch the changes of Chengdu's commercial culture on the river. I think it is very interesting.
[Explanation] It is understood that "Chengdu December City" was a regular market that concentrated on the sale of Chengdu's characteristic products during the Song Dynasty.
Weng Lu, general manager of the exhibition design company of the museum, said that at the beginning of the design, the museum hoped to create various interactive installations to guide visitors to immerse themselves in it and clarify the changes of Chengdu's commercial culture over the past thousand years.
[Concurrent period] Weng Lu, general manager of December City Museum Exhibition Design Company
其实这个博物馆是希望以“十二月市”这样一个小小的切口，能够看到整个成都商业的繁荣，回顾成都千年的商脉。我们希望大家不要在博物馆里面只是仅仅看展、观展，也不是仅仅地看墙上的展板和展品，我们希望大家能够真正走入成都繁华的商业盛景之中，走进成都繁荣的街道之中，在这样一个环境之中去体验成都的繁华，体验成都的商业发展密码，在这里面去感受到成都蓬勃发展的未来。所以我们把整个博物馆都设置成了这样一种场景化、体验式、打卡式的场地。
【解说】身着华服的表演者吊着威亚从湖面上飞过，再现壁画中“飞天”的绝美身姿，岸边的亭台楼阁中，食客们在赞叹的同时，筷子不停在红彤彤的牛油锅底中起伏……成都某火锅店以“沉浸式+火锅”为主题，在春节假期迎来大量客人。
【同期】玛歌庄园火锅经理 雷挺
我们这边新年的时候，主要是以舞台上的演出，因为演出算是我们庄园的一大特色。我们会以灯光、瀑布、还有喷泉加上激光，还要加上我们的专业的音乐学院的学生们，像这种声光色于一体，突出我们一个国风的场景，包括我们大家都能够唱上一两句的这种国风的歌曲，我(们)让大家体验这样一种开大型演唱会的自己参与其中的用餐氛围。
【解说】玛歌庄园火锅经理雷挺介绍，希望通过用餐场景的打造，提升消费者的用餐体验。例如在装修中植入川西传统民居、木轮水车等元素。得益于民众不断增长的文化自信，中国传统文化与火锅结合的效果出乎意料的好。
【同期】玛歌庄园火锅经理 雷挺
传统文化是这样的，就是说我们是想把我们的火锅作为我们四川最拿得出手的这种美食，跟我们传统的一些文化体现能够结合起来，所以我们所有的建筑打造都是以木质为主，我们不会去做过多的这种现代化的装饰，让大家来到了以后能够看到了以后有一种很亲切的感觉，这样的话还没有开餐，都已经饥肠辘辘，想要大吃一顿了。
何浠 陈选斌 成都报道
责任编辑：【房家梁】