Presidential: what are the most influential accounts on video platforms?

Héloise Goy with Gauthier Delomez 9:34 a.m., February 4, 2022

The 2022 presidential campaign will also and above all be done on social networks.

The Puremedias website has unveiled the names of the accounts of the most influential political figures and media on video platforms.

First, on YouTube, Éric Zemmour comes in first place with 12.2 million cumulative views on the account's 32 videos published in January.

In second place, we find a media and it is Europe 1 which attracts the most Internet users.

Videos of interviews and columns on the candidates brought together 6.8 million people on the platform in January 2022.

>> Find the media newspapers every morning at 9:10 a.m. on Europe 1 as well as in replay and podcast here

Europe 1, first media on YouTube in number of cumulative views

Other platforms also offer videos to Internet users.

On the Facebook side, it is the account of the program

 presented by Cyril Hanouna on C8 which dominates the ranking with 12.5 million views for videos related to the presidential campaign totaling an average of 480,000 views per video.

Behind, the account of the president of Debout la France Nicolas Dupont-Aignan ranks second with 10.9 million cumulative views, still for the month of January.

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Among the most viewed videos on Twitter on the presidential election, we find in order the accounts of BFM TV, Zemmour TV and CNews.

It should also be noted that on the Twitch platform, Jean-Luc Mélenchon is the first politician to come out on top. Thanks to his lives, the candidate is positioned in fourth place behind three video game streamers who recently mentioned political news. .

The Puremedias site relied on figures from the Tubular database to publish this first barometer for the year 2022.