由江苏卫视、锋味控股联合出品的美食纪实类真人秀《百姓的味道》近日圆满收官。节目收视口碑不俗，首播收视CSM63城2.501%，同时段综艺节目排名第一，播出期间斩获全网热搜422个，其中微博热搜215个，新浪新闻热搜27个，短视频热搜155个。
在这个冬天《百姓的味道》为人们带来了一场以美食为起点探索中国味、人情味的温暖旅程，留下美食综艺对中国故事的创新表达、发掘生活中的幸福感等多层次的悠长余味。
《百姓的味道》自播出以来，节目中的不少话题持续引发观众和网友的热议，“被苏炳添和妻子的爱情甜哭了”让观众看到百米飞人作为丈夫、父亲的深情；“谢霆锋用手碟给丁真作曲”让很多网友被理塘的慢生活温暖治愈；“被谢霆锋的敬业精神整破防了”让大家感悟到节目寻味官、出品人、音乐人、演员的谢霆锋全力以赴的敬业精神。节目对嘉宾的趣味互动、祖国各地的风貌习俗以及反映现代人生活、心理的社会性话题等不同维度的呈现，引发了观众强烈的共鸣。
不同于追求新潮、时尚的美食节目，《百姓的味道》返璞归真，在寻找各地特色美食的过程中，用最简单却又最能唤醒共同记忆的家常菜肴，引领观众关注生活中的幸福感，细腻呈现壮美的景色、多彩的人文、淳朴的民风。
纪实感，电影感 打造美食类节目新模式
创新的思路和制作方式，也是《百姓的味道》实力出圈的一大原因和亮点。
节目从始至终都保持着显著的纪录片质感和电影画面般的镜头语言，通过考究的拍摄角度、光线以及镜头运用来渲染气氛，写实镜头和写意镜头相辅相成。总导演陈尔青是纪录片导演出身，最初就没有把节目定义为一档综艺或是纯真人秀，而是以偏纪录片的方式来操作，打造纪实真人秀的新形式。“《百姓的味道》有它内在的结构，还有一些旁白，以及个人主观情绪的观察等等。加上我们前期也有大量的镜头设计和镜头语言，这就意味着它跟一般的真人秀完全不一样，它的作品属性很强。”
The photography team responsible for the shooting of the program once revealed in an interview that in the Litang chapter, Nicholas Tse and Ding Zhen were on the way to find the pine mushrooms, the steepness of the forest, the physical discomfort caused by altitude sickness, and the difficult process of finding the pine mushrooms, all through realistic lenses. show.
At the same time, when Nicholas Tse walks in the stunning beauty, he will have a lot of insights in his heart. At this time, it is more artistic to use freehand shots instead of straightforward language.
In the final episode of Wuhan, the program also recorded the group portraits of people working hard to "live a life" in Wuhan in the 24 hours a day in the form of a documentary film.
It shows people of different occupations and different identities, in the same busy days of life and dreams, the comfort they get from food.
"Taste of the People" captures the multiple textures of food, characters and space through sophisticated production, and also deepens the connotation level of "taste", allowing real people and real spaces to tell real stories by themselves, which also makes netizens sincerely Sigh: "It's worth it to shoot a food show with the filming technique of a movie. This quality and this attitude are worth it."
"The Taste of the People" also has a high understanding and intention for the invitation and positioning of guests.
The guests of the program include Olympic athletes Su Bingtian and Gong Lijiao who have won glory for the country, Ding Zhen, the ambassador of Sichuan culture and tourism promotion, and Miriam Yang, Gao Yuanyuan, Yang Chaoyue and other performers who have unique life memories in different regions. The resonance and interaction of people's lives have been deeply excavated, realizing the two-way warmth and mutual healing between guests and amateurs.
Presenting the Chinese story behind the original intention of creating food programs
Before the broadcast of the show, Nicholas Tse, as the "chef", posted a long article to reveal the original intention of making "The Taste of the People": to return the "halo of food" to the laborers who created the food.
Around this original intention, the program focuses on the people's life and emotional memory behind the food, and highlights the luminous points of the people in ordinary life. It combines multiple levels of humanistic core for "The Taste of the People", creating a rich "taste" level of the program. At the same time, it also shows Chinese stories in life and Chinese culture in food.
Nicholas Tse once revealed his heart: "When I stepped into the food industry, I also found that our Chinese food did not export what we should export well. Maybe in this era, in the eyes of foreigners, the most famous Chinese food is still one" Sweet and Sour Pork" and "General Tso's Chicken". I think it's time for a person or brand or program to export Chinese culture well. I have never been able to find this bridge, but it is very necessary."
这档节目本身也是一场关于谢霆锋自己“百姓故事”的持续讲述。在节目中，谢霆锋展现了自己的多重身份和一直以来的突破，他既是寻味官、大厨，也是百姓故事的体验者、观察者；他既分享了作为创作歌手、影视演员的经历和感悟，也作为行业前辈和音乐制作人，与年轻一代分享奋斗和初心。观众得以在节目中看见谢霆锋一路走来对自己极限的突破、对职业素养的锻造，也看见属于他自己的百姓故事。
《百姓的味道》以真实、温暖的视角，用心、用情地挖掘美食背后的百姓故事和生动朴质的百姓面孔，以引起共鸣的生活和情感，讲好中国故事。节目不仅拓宽了美食综艺的边界，体现了美食类综艺立意、技术等多维度的创新，更生动地呈现祖国的大美山河、不同地域的风土人情、百姓生活的原貌和中国人独特的情感表达，启发观众回望自己的生活本味。