China News Service, Lanzhou, January 29 (Yan Jiao) The archaeological blind box, which is popular among young people and has a strong cultural atmosphere, has become the New Year's choice for "post-90s" and "post-00s" to visit relatives and friends when the Spring Festival is approaching one.

The blind box, which has attracted much attention, has become one of the important breakthroughs for cultural relics to "get out of the circle".

　　Recently, in order to meet the people's demand for buying archaeological blind boxes during the Spring Festival, the Gansu Provincial Museum has put the previously sold-out "Silk Road Treasure Exploration" blind boxes back on the shelves.

　　Blind box refers to the random placement of items in the box, and consumers can only see the real product after opening it after purchase.

In an era of high material abundance, young people prefer to use trendy elements and "playful" blind boxes to give themselves a "surprise".

Many blind box players "v. resonance" on the Internet said that the blind box is interesting and fresh, which can satisfy collectors, and the process of unpacking the blind box is very enjoyable...

　　The above-mentioned "advantages" of blind boxes make young people "go up", and quickly derive blind boxes for mobile phones, blind boxes for makeup, blind boxes for clothing, blind boxes for books, blind boxes for express delivery, etc., covering all walks of life and the emergence of "blind box economy". Blind boxes have become one of the trending cultures of young people today.

　　The Gansu Provincial Museum launched the "Silk Road Treasure Hunting" blind box online and offline in November last year, which contains painted pottery, bronze ware, and corresponding mini archaeological tools. Excavated, repaired and redrawn the lines on the "cultural relics".

　　The "Silk Road Treasure Exploration" blind box is rich in content, focusing on "interesting", "useful" and "cultural connotation". It simulates the unknownness of archaeology in the form of opening the blind box, which is highly recognizable, vivid and high. Beautiful fashion products.

This blind box is committed to allowing players to experience more "treasure hunting" fun, learn more knowledge of cultural relics, and become a carrier for transmitting knowledge of cultural relics. Once it was launched, it became popular on the Internet.

　　For young players, Silk Road, Dunhuang, Bronze Horse, Painted Pottery and other cultures with thousands of years of accumulation are profound and boring, but the related cultural and creative blind boxes make cultural communication "more trendy and more interesting", colliding traditional culture and modern The new experience combining life and interest, with a flexible attitude of being grounded, pro-life, and emphasizing experience, has shortened the distance between them and cultural relics.

　　In the past two years, the exploration of "blind box + archaeology" by domestic cultural institutions has made great progress.

For example, the Henan Museum launched an archaeological blind box in October, and the sales volume reached 360,000, a batch of which was even exported to Canada; the "time blind box" of the Xinjiang Museum can screen out "cultural relics" to explore history; Henan, Gansu, Xinjiang 6 museums in other places have launched a joint blind box, which is highly sought after by the "Z era".

　　Although "Blind Box +" has created many "explosive miracles", its exploration has also encountered "consumption reminders", and blind boxes have become "food boxes" or even "dead boxes", touching the bottom line of law and morality.

　　"Blind box +" has learned from the past, and the archaeological blind box should not blindly follow or follow the trend blindly.

The archaeological blind box is a new opportunity and a new choice for the innovative development of cultural and creative products, which can promote the development of cultural and creative products.

"Blind box + cultural relics" should continue to develop and innovate with the times, and should also interact with other museums to make cultural relics "live" and "fire", and further help cultural relics "out of the circle".

Cultural relics and the stories behind them are the key to attracting people, otherwise the change of form alone will not last long.

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