Looking at the New Year's Gift Market
Looking at the New Year's Gift Market
Headed by the Hundred Festivals, the Spring Festival is the most solemn traditional festival of the Chinese nation, and the beginning of the Spring Festival also carries a large number of festivals and customs related to it.
From the end of the new year, people begin to "busy the New Year". Although the customs vary from place to place, the preparation of New Year's goods and the gift of New Year's gifts are almost "must have for the New Year" all over the country.
As the Spring Festival of the Year of the Tiger is approaching, the New Year's gift market is also becoming more and more popular.
Nodes are also test sites. In the tenth year of the eight central regulations, under the advocacy of strict economy and anti-waste, what new changes have occurred in this year's New Year's Eve market consumption?
What do you buy as a New Year's gift?
The reporter visited this.
Under the general trend of increasingly rational consumption
Under the general trend of increasingly rational consumption
"Traditional festivals, you have to think about sending some gifts home." After deciding to celebrate the New Year on the spot, Yuan Ye, director of the Dongsheng Sub-district Office, Naxi District, Luzhou City, Sichuan Province, bought 45 catties of soil pork from the poverty-stricken households he contacted early and poured it into Send sausages back home.
"It's much more rational to buy New Year's goods now than before. Instead of giving face and quality, it is better to buy meat and sausages for New Year gifts. It can not only add a New Year's taste to the family, but also be affordable and secure!"
Lin Hui, who works in new media in Binjiang District, Hangzhou City, Zhejiang Province, has similar feelings.
Last weekend, she accompanied her mother to the shopping mall to buy New Year's goods. She couldn't help but sigh that the burden of purchasing is much lighter now.
"It used to be how real the gift was, but now it's not so important to give a gift or not. Compared with gift giving on New Year's Day, the usual care and greetings are more heart-warming."
During the festival, initiatives for thrift and rational consumption can be seen everywhere.
The reporter noticed that in the pre-holiday warm reminders issued by consumer associations in many places, the "appearance rate" of "rational consumption" is quite high.
Some remind consumers to "make a consumption plan in advance, make a shopping list, and don't blindly stock up"; some instruct consumers to "don't make impulsive consumption, and fully consider their own needs and economic conditions when faced with the promotion of prepaid consumption." Moderate consumption due to factors such as ability and consumption habits”; some suggested “ordering New Year’s Eve dinner rationally”, “ordering meals scientifically and rationally according to the actual situation”, etc.
The frugality brought about by advocating rational consumption also affects the supply and marketing of the New Year's goods market.
Every year, the Spring Festival stalls are the peak season for liquor sales.
The reporter visited several supermarkets and well-known domestic high-end liquor dealers in the urban area of Beijing, and found that the liquor market in this year's liquor market is "light".
Shopping cards (coupons) have become one of the ways to give gifts because of their small size, easy storage and portability.
During this visit, both online and offline supermarket platforms sell shopping cards (coupons).
The brands operated by Lu Peng provide two grades of shopping cards of 4,680 yuan and 6,980 yuan, and the specific amount is also marked on the conspicuous position of the card surface.
Some e-commerce platforms have also launched shopping cards with values ranging from a few hundred yuan to several thousand yuan in combination with market demand. There are both physical cards and electronic cards. However, it is clear that the actual value of electronic cards cannot be directly reflected. certain convenience.
Song Wei said that in the past reports on typical problems of violation of the eight central regulations, there were not a few party members and cadres involved in illegally accepting shopping cards in shopping malls (supermarkets).
"There may be a 'hunting' trap behind a small shopping card, which should arouse the attention and vigilance of party members and cadres."
The reporter noticed that individual cards (coupons) require real-name verification before purchase. Some of them need to be activated and bound to be used for consumption, some can be redeemed by simply registering, and some can be directly consumed by entering an account number and password.
"The choice of shopping cards (coupons) and gift cards is precisely because of its convenience." Gong Ming (pseudonym), who is engaged in the medical industry, said frankly, "Some platforms have good reputation, guaranteed quality, and complete categories. (Coupons) and gift cards have no consumption restrictions, and users can also invoice according to their needs, which was the first choice for gift giving.”
Due to the convenience of storage, purchase and use, shopping cards (coupons) have always been an important carrier for illegally receiving gifts.
In order to meet the needs of customers, the consumption scope of shopping cards (coupons) has been continuously expanded and the threshold of use has been continuously lowered, laying hidden dangers for hedonic luxury and corruption.
The reporter visited and found that the personalized services provided by some tobacco and alcohol companies also hide hidden hidden dangers of the "four winds".
The reporter consulted a number of tobacco and alcohol business operators on the grounds of changing hands of a certain high-end liquor, and they all said that they "can be recycled" and "willing to be recycled."
In recent years, some customized gift boxes have also become popular.
Liu Junping (pseudonym), who is engaged in the industry in an eastern province, told reporters that his business services cover a wide range of customers and can customize gift boxes according to customer needs.
"There is no absolute limit on the price of gift boxes. On the eve of the Spring Festival, employee welfare products are the main products. If the demand for 'for gift giving' is clearly stated, we will configure higher-end products or contact well-known brands to purchase cards and coupons."
Under the high pressure situation, some "four winds" problems have changed their faces and sneaked underground, testing the ability of the discipline inspection and supervision organs to find problems and the level of precise discipline enforcement.
On the eve of the Spring Festival, the Commission for Discipline Inspection and Supervision of Pu'er City, Yunnan Province selected relevant personnel to form a "double random" supervision and inspection team to a shopping mall in the city to carry out supervision and inspection of disciplinary style during the festival. With the assistance of big data, information technology and other scientific and technological means, the investigation Illegal distribution of subsidies or benefits, illegal receipt of valuable specialties and gifts and other old problems, to capture new behaviors of invisible mutation.
In order to improve the effectiveness of the supervision of the Spring Festival node, the Xiamen Municipal Commission for Discipline Inspection and Supervision of Fujian Province carried out the whole process and all-round supervision.
"We subdivided the Spring Festival style supervision project into 8 sub-items, such as the illegal eating and drinking of state-owned enterprises and the illegal use of labor union funds, and clearly defined the responsible departments one by one, so that each supervisor has a clear direction and precise goals." The Municipal Commission for Discipline Inspection and Supervision used "1 +X" supervision mechanism, coordinate the "intelligent supervision" of the Municipal Taxation Bureau and the Market Supervision Administration, and implement the "project-based" management of work style construction supervision.
The relevant person in charge said that the Municipal Commission for Discipline Inspection and Supervision has also established a "quick investigation and quick treatment of problems" supervision mechanism and a "three-level problem handling" supervision mechanism to promote the construction of work style with more effective supervision.
The "Four Winds" and corruption have the same root and the same origin.
In order to prevent corruption from wind and corruption, from wind to corruption, and from wind to corruption, the discipline inspection and supervision organs at all levels adhere to the "three nos" integrated promotion, and integrate increased investigation and punishment, strengthened supervision measures, and strengthened warning education.
On January 24, the video "Today, where is your "dinner"?
” attracts attention.
The video shows the opinions of local party members and cadres who have been investigated and punished in the past two years, reminding party members and cadres to always tighten the string of discipline, consciously resist all kinds of temptations, stick to the "integrity line", and live a "integrity year".
"In promoting the construction of the city's work style, we adhere to the integration of the 'three no's', integrate punishment, supervision and education, and strengthen warning education through typical cases that have been recently investigated and dealt with. Consciously build a 'firewall' to resist corruption and change." said the relevant person in charge of the Party and Political Style Supervision Office of the Municipal Commission for Discipline Inspection.
To rectify the "four winds" requires the integration of multiple forces and the compaction of multiple responsibilities.
Before the Spring Festival, the Commission for Discipline Inspection and Supervision of Jiangxia District, Wuhan City, Hubei Province issued a "Letter to Entrepreneurs in Wuhan" to large and medium-sized enterprises in the region, advising entrepreneurs not to engage in "human exchanges" during holidays, not to invite banquets, and not to send gifts. Gift money, refusing to "pay" for private dinners for public officials.
(Reporter Chen Yao)Keywords: