Looking at the New Year's Gift Market
Headed by the Hundred Festivals, the Spring Festival is the most solemn traditional festival of the Chinese nation, and the beginning of the Spring Festival also carries a large number of festivals and customs related to it.
From the end of the new year, people begin to "busy the New Year". Although the customs vary from place to place, the preparation of New Year's goods and the gift of New Year's gifts are almost "must have for the New Year" all over the country.
As the Spring Festival of the Year of the Tiger is approaching, the New Year's gift market is also becoming more and more popular.
Nodes are also test sites. In the tenth year of the eight central regulations, under the advocacy of strict economy and anti-waste, what new changes have occurred in this year's New Year's Eve market consumption?
What do you buy as a New Year's gift?
The reporter visited this.
Under the general trend of increasingly rational consumption
"Traditional festivals, you have to think about sending some gifts home." After deciding to celebrate the New Year on the spot, Yuan Ye, director of the Dongsheng Sub-district Office, Naxi District, Luzhou City, Sichuan Province, bought 45 catties of soil pork from the poverty-stricken households he contacted early and poured it into Send sausages back home.
"It's much more rational to buy New Year's goods now than before. Instead of giving face and quality, it is better to buy meat and sausages for New Year gifts. It can not only add a New Year's taste to the family, but also be affordable and secure!"
Lin Hui, who works in new media in Binjiang District, Hangzhou City, Zhejiang Province, has similar feelings.
Last weekend, she accompanied her mother to the shopping mall to buy New Year's goods. She couldn't help but sigh that the burden of purchasing is much lighter now.
"It used to be how real the gift was, but now it's not so important to give a gift or not. Compared with gift giving on New Year's Day, the usual care and greetings are more heart-warming."
During the festival, initiatives for thrift and rational consumption can be seen everywhere.
The reporter noticed that in the pre-holiday warm reminders issued by consumer associations in many places, the "appearance rate" of "rational consumption" is quite high.
Some remind consumers to "make a consumption plan in advance, make a shopping list, and don't blindly stock up"; some instruct consumers to "don't make impulsive consumption, and fully consider their own needs and economic conditions when faced with the promotion of prepaid consumption." Moderate consumption due to factors such as ability and consumption habits”; some suggested “ordering New Year’s Eve dinner rationally”, “ordering meals scientifically and rationally according to the actual situation”, etc.
The frugality brought about by advocating rational consumption also affects the supply and marketing of the New Year's goods market.
Every year, the Spring Festival stalls are the peak season for liquor sales.
The reporter visited several supermarkets and well-known domestic high-end liquor dealers in the urban area of Beijing, and found that the liquor market in this year's liquor market is "light".
在北京市朝阳区一家大型超市内，不少白酒商品货架都挂上折扣促销标识，其中不乏高端产品。类似的促销力度在记者走访的几家超市都能见到。与“热火朝天”的促销相比，是趋于平淡的市场“反馈”。一些销售人员和经销商反映，“今年白酒卖得不太好，尤其400元以上的中高端白酒销量不如往年”，“以前很多客户买酒是能买多不买少，剩下也就剩下了，而今年买白酒会压缩数量、降低价位，更加实惠。”
有白酒行业人士认为，今年春节白酒市场消费较为平稳的背后是老百姓消费理念正在从冲动消费向理性消费转变。值得注意的是，理性消费的回归并没有完全影响一些稀缺高端产品的销售市场。
随着国民收入水平的提升、消费者年龄结构的变化以及技术的进步，除了烟酒茶，健康养生、智能数码、美妆等跨品类商品也开始在年货市场崭露头角。
业务覆盖全国的某品牌海参直营连锁加盟商陆鹏(化名)告诉记者，春节期间店内的中端产品销量最好，“多数顾客选择半斤装礼盒送礼，体面也相对实惠。不过也有老顾客5斤、10斤批量采购”。“‘送礼送健康’，近几年海参营养价值逐渐受到认可，我们在中秋国庆、春节等节假日销量也会比平时好很多。”
在某电商平台搜索关键词“海参”可以看到，海参因品质、产地、加工工艺等因素，价格差距较大。按照销量排序，售价在1000元至2000元的产品累计销量最佳，高价海参的销售表现也不差。据某知名品牌客服介绍，售价2888元的105g净制干海参礼盒与同品质2073元的100g礼盒今年春节期间销量最好。截至1月26日，今年两款商品在该平台店铺上可查询的成交数已逾60单。
购物卡(券)使用零门槛、高端礼品寄送定制化，成隐形变异“四风”承载体
此前，重要节点国内高端白酒涨价、提价的走势，引起了舆论对违规收送节礼等不正之风回潮的担忧。北京科技大学廉政研究中心主任宋伟认为，这种担忧一方面说明干部群众对党激浊扬清的作风之变感受之切、倍感珍惜，另一方面也提醒全面从严治党永远在路上，要警惕苗头性、倾向性、隐蔽性问题成“四风”承载体。
Shopping cards (coupons) have become one of the ways to give gifts because of their small size, easy storage and portability.
During this visit, both online and offline supermarket platforms sell shopping cards (coupons).
The brands operated by Lu Peng provide two grades of shopping cards of 4,680 yuan and 6,980 yuan, and the specific amount is also marked on the conspicuous position of the card surface.
Some e-commerce platforms have also launched shopping cards with values ranging from a few hundred yuan to several thousand yuan in combination with market demand. There are both physical cards and electronic cards. However, it is clear that the actual value of electronic cards cannot be directly reflected. certain convenience.
Song Wei said that in the past reports on typical problems of violation of the eight central regulations, there were not a few party members and cadres involved in illegally accepting shopping cards in shopping malls (supermarkets).
"There may be a 'hunting' trap behind a small shopping card, which should arouse the attention and vigilance of party members and cadres."
The reporter noticed that individual cards (coupons) require real-name verification before purchase. Some of them need to be activated and bound to be used for consumption, some can be redeemed by simply registering, and some can be directly consumed by entering an account number and password.
"The choice of shopping cards (coupons) and gift cards is precisely because of its convenience." Gong Ming (pseudonym), who is engaged in the medical industry, said frankly, "Some platforms have good reputation, guaranteed quality, and complete categories. (Coupons) and gift cards have no consumption restrictions, and users can also invoice according to their needs, which was the first choice for gift giving.”
Due to the convenience of storage, purchase and use, shopping cards (coupons) have always been an important carrier for illegally receiving gifts.
In order to meet the needs of customers, the consumption scope of shopping cards (coupons) has been continuously expanded and the threshold of use has been continuously lowered, laying hidden dangers for hedonic luxury and corruption.
The reporter visited and found that the personalized services provided by some tobacco and alcohol companies also hide hidden hidden dangers of the "four winds".
The reporter consulted a number of tobacco and alcohol business operators on the grounds of changing hands of a certain high-end liquor, and they all said that they "can be recycled" and "willing to be recycled."
In recent years, some customized gift boxes have also become popular.
Liu Junping (pseudonym), who is engaged in the industry in an eastern province, told reporters that his business services cover a wide range of customers and can customize gift boxes according to customer needs.
"There is no absolute limit on the price of gift boxes. On the eve of the Spring Festival, employee welfare products are the main products. If the demand for 'for gift giving' is clearly stated, we will configure higher-end products or contact well-known brands to purchase cards and coupons."
年货市场商品品类、价格的变化调整若是市场行为本无可厚非。但近年来，与改头换面的隐形变异“四风”问题相关的违规违纪案件时常牵动着公众目光，也告诫党员干部“四风”问题不可掉以轻心，需时刻警惕潜在风险。
作风之变涤荡人心，拒腐堤坝不断加固，但仍需时刻警惕抵制情感投资、礼贿不分、借礼行贿等歪风邪气
今年是中央八项规定出台的第十个年头。回看过往，激浊扬清的作风之变，刹住了一些过去被认为不可能刹住的歪风，纠治了一些多年未除的顽瘴痼疾，党风政风和社会风气为之一新。
龚铭在医疗行业从业多年，他感触最深的一点就是现在送礼越来越难。“以前逢年过节给领导干部送个礼都是常事，现在哪怕是真心诚意的致谢，也会被婉言拒绝。”
在龚铭看来，送礼被拒正说明社会风气日益清朗，“领导干部不敢收、不能收、不想收”。
“党的十八大以来，以习近平同志为核心的党中央以贯彻落实中央八项规定精神为切入点和突破口，驰而不息推进作风建设，我们都是受益者。”宋伟认为，“从不敢收到不想收，说明党员干部对我们党推进作风之变的坚定决心心存敬畏，深谙破坏作风建设成效的严重后果。”
既然如此，为何违规收送礼品礼金问题仍时有发生？
有的因思想认识存在偏差。思想是行动的先导，一些党员把送礼当作“朋友”间的情感投资，认识上的偏差导致行为上与中央八项规定精神渐行渐远。四川省雅安市名山区城关粮食储备库站长余存超，多次拒绝粮商王某送礼无果，最终碍于情面收下了价值千元的烟酒和土特产。此后为了维系“朋友”关系，又多次收受对方累计价值2万多元的礼品。
有的礼贿不分，曲解正常人情往来。梳理近期各地通报的违反中央八项规定精神典型问题，“收受管理服务对象赠送的烟酒茶、手机、超市购物卡”“接受高档烟酒和商场(超市)购物卡”的党员领导干部不在少数。“许多不正之风起初是打着‘礼尚往来’幌子的一瓶酒、一条烟、一盒茶，或是‘人情’外衣下的小恩小惠，随着礼品礼金价值不断攀升，在一声声惯常话语套路下，发展成为赤裸裸的权钱交易，最终破纪破法。”海南省海口市纪委监委相关负责人结合该市2021年以来查处的相关案例分析认为。
正常礼尚往来和违规收礼送礼、受贿行贿之间有明确的界限。宋伟表示，要抵制借礼行贿的歪风邪气，让社会交往更加清清爽爽，既要党员干部在馈礼面前时刻保持头脑清醒，严格遵纪守法，坚决净化朋友圈、交往圈，不让私情污浊公道；又离不开有力精准的监督保障，扫除监督盲区。必须发扬钉钉子精神，坚持全面从严、一严到底，以“咬定青山不放松”的定力持之以恒纠治“四风”，推动作风建设与时俱进。
紧盯节日“四风”不松懈、治树并举、久久为功，持续巩固拓展落实中央八项规定精神成果，推动新时代作风建设高质量发展
违规收受礼品礼金在节日期间反复出现。越是节假日等重要节点，越要对这类“常见病”保持高度警惕，深刻认识其背后“四风”的顽固性、反复性，久久为功，善作善成，持续巩固拓展落实中央八项规定精神成果。
“欢迎广大人民群众对公职人员吃拿卡要、违规收送礼品礼金、违规发放津补贴等违反中央八项规定精神问题，拨打0931-12388或点击‘啄木鸟’微信公众号‘我要举报’进行反映。”1月25日，甘肃省纪委监委向全省发出公益短信。
元旦春节期间，甘肃省纪委监委、省作风办联合开展明察暗访行动。“发布公益短信，旨在进一步加强社会监督，对节日‘四风’和腐败问题形成震慑。”省纪委监委党风政风监督室相关负责人表示。
按照十九届中央纪委六次全会对持续加固中央八项规定堤坝的部署要求，各级纪检监察机关抓住重要节点不放松，丰富方法载体，严肃查处节日期间违规收送礼品礼金等顶风违纪行为。
Under the high pressure situation, some "four winds" problems have changed their faces and sneaked underground, testing the ability of the discipline inspection and supervision organs to find problems and the level of precise discipline enforcement.
On the eve of the Spring Festival, the Commission for Discipline Inspection and Supervision of Pu'er City, Yunnan Province selected relevant personnel to form a "double random" supervision and inspection team to a shopping mall in the city to carry out supervision and inspection of disciplinary style during the festival. With the assistance of big data, information technology and other scientific and technological means, the investigation Illegal distribution of subsidies or benefits, illegal receipt of valuable specialties and gifts and other old problems, to capture new behaviors of invisible mutation.
In order to improve the effectiveness of the supervision of the Spring Festival node, the Xiamen Municipal Commission for Discipline Inspection and Supervision of Fujian Province carried out the whole process and all-round supervision.
"We subdivided the Spring Festival style supervision project into 8 sub-items, such as the illegal eating and drinking of state-owned enterprises and the illegal use of labor union funds, and clearly defined the responsible departments one by one, so that each supervisor has a clear direction and precise goals." The Municipal Commission for Discipline Inspection and Supervision used "1 +X" supervision mechanism, coordinate the "intelligent supervision" of the Municipal Taxation Bureau and the Market Supervision Administration, and implement the "project-based" management of work style construction supervision.
The relevant person in charge said that the Municipal Commission for Discipline Inspection and Supervision has also established a "quick investigation and quick treatment of problems" supervision mechanism and a "three-level problem handling" supervision mechanism to promote the construction of work style with more effective supervision.
The "Four Winds" and corruption have the same root and the same origin.
In order to prevent corruption from wind and corruption, from wind to corruption, and from wind to corruption, the discipline inspection and supervision organs at all levels adhere to the "three nos" integrated promotion, and integrate increased investigation and punishment, strengthened supervision measures, and strengthened warning education.
On January 24, the video "Today, where is your "dinner"?
” attracts attention.
The video shows the opinions of local party members and cadres who have been investigated and punished in the past two years, reminding party members and cadres to always tighten the string of discipline, consciously resist all kinds of temptations, stick to the "integrity line", and live a "integrity year".
"In promoting the construction of the city's work style, we adhere to the integration of the 'three no's', integrate punishment, supervision and education, and strengthen warning education through typical cases that have been recently investigated and dealt with. Consciously build a 'firewall' to resist corruption and change." said the relevant person in charge of the Party and Political Style Supervision Office of the Municipal Commission for Discipline Inspection.
To rectify the "four winds" requires the integration of multiple forces and the compaction of multiple responsibilities.
Before the Spring Festival, the Commission for Discipline Inspection and Supervision of Jiangxia District, Wuhan City, Hubei Province issued a "Letter to Entrepreneurs in Wuhan" to large and medium-sized enterprises in the region, advising entrepreneurs not to engage in "human exchanges" during holidays, not to invite banquets, and not to send gifts. Gift money, refusing to "pay" for private dinners for public officials.
(Reporter Chen Yao)