[Explanation] The Spring Festival of the Year of the Tiger is approaching, and a new round of tourism boom has officially kicked off.
Data from a number of travel platforms shows that short-distance local travel has become the trend of tourism consumption during the Spring Festival. The sales of surrounding hotels and short-distance travel are booming, and the phenomenon of "one room is difficult to find" in hotel reservations in many places.
[Explanation] Qunar platform data shows that under the implementation of scientific epidemic prevention policies in various places, the number of people who choose to "celebrate the New Year on the spot" has surged. Compared with the previous situation of "one ticket is difficult to find" for Spring Festival tickets, the Spring Festival hotel in 2022 "is difficult to find one room" ".
[Concurrent] Xu Zhenyan, Senior Manager of the Public Affairs Department of Qunar
According to the Qunar big data platform, it is popular this year to "pack a hotel for the New Year".
Looking for a hotel or homestay with complete facilities in the local area, the family can spend 7 days happily, which has become a new choice for many local Chinese New Year families.
As of January 13, the number of hotel reservations and room nights booked to stay in hotels during the Spring Festival in 2022 has increased by nearly three times compared with 2021, and has also increased by 50% compared with before the epidemic.
[Commentary] Xu Zhenyan introduced that, unlike the New Year's Day holiday where the main source of tourists is "post-90s", most of the Spring Festival travel is with family.
Qunar data shows that the post-70s and post-80s are the main force of "package" hotels during the Spring Festival, accounting for nearly 70% of the tourist source.
[Explanation] Tujia data shows that rented small courtyards are also blooming all over the country during the Chinese New Year.
[Concurrent] Hu Yang, Senior Vice President of Tujia Homestay
According to data from Tujia this year, bookings for single-family homestays in single-family homes during the Spring Festival this year are very popular, and the number of orders has increased by about 56% compared with the Spring Festival in 2021.
The average booking price per night also exceeds 3,100 yuan, and the average stay is 2 to 3 days. Judging from the whole rented courtyards that have been sold out during the Spring Festival, the proportion of small courtyards with orders exceeding 8,000 yuan per night exceeds 37%.
[Explanation] Ctrip data shows that in the atmosphere of "Chinese New Year on the spot", exquisite travel photography and exquisite camping around have become new ways of short-distance leisure consumption.
[Concurrent] Liu Fangtong, Director of Ctrip Public Affairs Department
This year's Spring Festival camping tourism is very popular in the market.
The report shows that the per capita cost of exquisite camping is equivalent to the cost of short-distance group tours. It is about 700 yuan. The people who sign up for camping are mainly family trips, and 40% of the orders are for large families of four.
Judging from the current report, Shanghai, Qingyuan, Huizhou, Guangzhou and Huzhou are the most popular.
[Explanation] The relevant person in charge of Qunar introduced that the hot spring hotel sales in previous years are still strong. In addition, the Beijing Winter Olympics is approaching. Affected by this, the ice and snow tour is also hot, which also drives hotel sales.
[Concurrent] Xu Zhenyan, Senior Manager of the Public Affairs Department of Qunar
The continued popularity of ice and snow tours has driven hotel sales. Qunar platform data shows that the bookings of hotels around the Spring Festival in Vanke Songhua Lake Ski Resort are 6 times that of last year, and the bookings of hotels near Changbai Mountain are 5 times that of last year.
Reported by reporter Liu Chao in Beijing
Responsible editor: [Zhang Kaixin]