Is influencer a profession of the future?

Audio 29:30

© Jenny Kane/AP

By: Romain Auzouy

1 min

They are called Aliza Kelly, Bunny Michael or Diane Souquiere.

You may not know them, but they are followed by hundreds of thousands of people on social networks where they exert considerable influence.

So much so that they profit from it through partnerships or advertisements.

Advertising

Influencer is a new kind of profession, but it is constantly developing.

This is of great interest to platforms like Instagram, which has just decided to give flagship influencers the possibility of offering paid subscriptions.

What are influencers for?

How to explain their success?

What are the dangers ?

Simple fashion effect or symbol of a profound change in society?

To discuss:

- Karelle Vignon Vullierme

,

 and influencer in Senegal

- Guillaume Doki-Thonon

.

founder of Reech, a company specializing in influencer marketing

- Stéphane Martin

, Managing Director of the Professional Advertising Regulatory Authority (ARPP).

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