[Explanation] The Spring Festival in the Year of the Tiger is approaching. In Qiao Laohan Home Textiles Company, Licheng County, Changzhi City, Shanxi Province, craftsman Li Xiaojun is stepping up the production of Lihouhu, and the little Lihouhu is ushering in the peak sales season.

As a national intangible cultural heritage, Li Houhu is vivid and majestic. It has beautiful meanings such as blessing, town house, and making money in the folk. Every wedding celebration, opening ceremony, etc., Li Houhu is a must-have gift. .

　　[Explanation] Lihouhu evolved from the jade tiger talisman held by the monarch of the Li Kingdom of the Shang Dynasty. It is a folk handicraft that integrates various arts such as paper-cutting, embroidery, and dough sculpture in Licheng, and has the unique local characteristics of Licheng. The production process is also very particular.

　　[Concurrent] Craftsman Li Xiaojun

　　Don't look at a small cloth tiger, but it has a lot of craftsmanship.

The first is to start with drawing. A cloth tiger needs a drawing process to cut out the shape along the way.

Then there is sewing. After sewing, it is filled. After filling, all the parts above are made: the nose, ears, eyes, mouth and tail are all drawn and pasted with cloth layer by layer.

It looks small, but it has a lot of craftsmanship.

　　[Explanation] Li Houhu has a beautiful shape, four upright hooves, high head and chest, and a naive look. The production process is exquisite, which reflects the aesthetic taste and intelligence of folk artists.

　　[Explanation] In 1997, Li Houhu won the top spot among hundreds of cloth tigers across the country, and was awarded the 1998 Wuyin zodiac stamp pattern.

In 2008, Li Houhu was declared a national intangible cultural heritage by the State Council.

　　[Concurrent] Craftsman Li Xiaojun

　　This kind of Lihou tiger is the most common, and all are pasted cloth tigers.

In 2020, the company has developed a new embroidered Lihouhu, which has a deeper meaning than the ordinary Lihouhu.

There are ten small patterns on the ears, which represent perfection and perfection.

The nose is shaped like a leaf and is evergreen.

What you eat in your mouth is "blessing" and what you spit out is "wealth".

The whirlwind is eight petals, which means making money.

The foot is the traditional Chinese character for "heart", which means that what you want will come true.

　　[Explanation] Not only that, but also products with Lihouhu elements are gradually introduced to the market, transforming from ornamental to practical, giving Lihouhu the wings of "innovation".

　　[Concurrent] Craftsman Li Xiaojun

　　In addition to Li Houhu, we have also innovated many new products.

For example, beat the back tiger, the above meaning is also good, that is, beat a beat, live a hundred years.

In addition, we have also innovated baby vests and tiger head vests, which children can wear to grow up healthily.

There are also baby tiger-toed shoes, which are comfortable to wear when learning to walk when they are less than one year old, which is what we call Melaleuca.

　　[Explanation] With the coming of the Year of the Tiger, the Lihouhu cultural and creative products on the market are in short supply. The Lihouhus that are sold all over the country better spread the historical and cultural connotations behind the Lihouhus.

　　[Concurrent] Craftsman Li Xiaojun

　　This year is the Year of the Tiger in the Chinese zodiac. Among all the cloth tigers, the Lihou Tiger is a national intangible cultural heritage.

Now our goods are in short supply and are sold all over the country.

　　Qu Lixia reports to Feng Fenfen and Liu Lin from Changzhi, Shanxi

Responsible editor: [Luo Pan]